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false, "display_username": "", "points": null, "subscribe_on_post": 2, "moderator_can_edit": false, "is_remote": false, "is_verified": false, "missing_perm": null}, "realtime_paused": false, "posts": {"12049411": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thanks for stopping by Caren.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-02_17:37:47", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12020778, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11886086": {"up_voted": false, "ip": "", "has_replies": true, "message": "Free sucks for businesses. You can't get around that. If you rely on a free model? God help you. I have no idea why you would ever do that. The newspapers essentially took a shotgun to their head when they went with this model. Online advertising is not a killer way to make money and it never will be.<br><br>It's like the Joker said: \"If you are good at something, don't do it for free.\"", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_10:57:42", "killed": false, "user_key": "Stuartfoster", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11911178": {"up_voted": false, "ip": "", "has_replies": false, "message": "I hear you, Mike. I only hope the system finds a way to change before the creatives like you give up. Hang in there, man.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_16:15:53", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11910358, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "12054540": {"up_voted": false, "ip": "", "has_replies": false, "message": "You're right, Michael. I didn't mean to infer that not selling to a big company in a short time is failure. Many startups have good products and solid plans with decent marketing and are perfectly successful companies on their own. But I think there are a lot of startups, tools, websites and more out there started by two nimrods with a dream of getting rich who don't think the product through, have no solid business plan and know nothing about marketing. There's a lot that go by the wayside. Those are holding out the sell to Google dream when they'd have a hard time signing up users beyond their friends.<br><br>Thanks for the push back though. Good to have folks keeping me honest.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-02_21:07:25", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12051316, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11911694": {"up_voted": false, "ip": "", "has_replies": false, "message": "Excellent points, sir. Thanks for chiming in. Nothing to disagree with there, really. Thanks.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_16:28:54", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11895376, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11904017": {"up_voted": false, "ip": "", "has_replies": true, "message": "Dude!! Love you for your heart. I don't necessarily agree with all of your conclusions, but who the hell cares? This is blogging the way it is supposed to be. Opinionated, but backed up. Not afraid to take a stand.  I think your brand is built more by how you say it (in this case) than what you say.  Well done.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_14:27:31", "killed": false, "user_key": "jer979", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11885088": {"up_voted": false, "ip": "", "has_replies": true, "message": "Amen, brother O. Give me a new model. Well said.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_10:29:17", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 2, "is_first_child": true, "email": "", "parent_post_id": 11884389, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11911721": {"up_voted": false, "ip": "", "has_replies": false, "message": "Interesting spin on it Mark. Will have to chew on that. Thanks for the thought starter.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_16:29:45", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11896061, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "12020778": {"up_voted": false, "ip": "", "has_replies": true, "message": "thanks for posting such an amazing post..<br>i gain great information <br>thanks a lot, i'm looking forward to your next post<br><br>Great Day<br><br>Caren Tanady<br><br>Online Publishing Secret", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-01_23:52:50", "killed": false, "user_key": "5ed4cbe88cead3410f76b93b46e3a0f5", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12703797": {"up_voted": false, "ip": "", "has_replies": false, "message": "Kelly, all are possible and I'm sure to some extent, all will have to happen for television to continue to be viable.<br><br>Thanks for the thoughts.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-15_12:27:58", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12702927, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11878989": {"up_voted": false, "ip": "", "has_replies": true, "message": "I'm with you.<br><br>But the bottom line is that user expectations have shifted.  We expect the world with virtually nothing in return. We are the generation that grew up hearing that \"We are the world\" and that we can be anything we set our hearts to becoming.  <br><br>You are right.  But the networks need to adapt as well.  Networks need to rethink their revenue model and value in a digital age, and Hulu was only the first step.<br><br>There is a reason that Fox has better shows by and large, than TBS.  The networks have 70 years of heritage, history and know how.  They spend top dollar to get it right.  And this is why so much UGC online just isn't that good that regularly (with many exceptions).  <br><br>I agree that we as consumers are not doing our part to be part of the solution, but I don't know that most networks or content owners have yet done their part to meet the users halfway.  <br><br>A few examples of success:<br>Hulu vs Megavideo etc - Hulu streams are now all over the pirate sites<br>Turner vs Ustream - Turner livestreamed their NBA playoff games.  ESPN didn't, and the Ustream numbers were incredible.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_07:25:56", "killed": false, "user_key": "f09cc15409a6576d6064f4f429aa924a", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12049487": {"up_voted": false, "ip": "", "has_replies": false, "message": "Honored by the visit Mr. M. I don't disagree. The open source portion of my argument is probably the weakest link because it has already been proven, largely by the community you've helped create. But I still think the overall premise of open source is a dangerous row to hoe for startups and technology platforms. It has to be an exceptional product to be free and still sustainable or have the company be profitable as a result of the spinoffs, plugins and more. <br><br>You've set a high standard. I'm just saying it's going to be hard to replicate for most anyone else.<br><br>Consider it a compliment, like the one you've paid me by chiming in. Thank you, sir.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-02_17:40:12", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12044131, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11895376": {"up_voted": false, "ip": "", "has_replies": true, "message": "\"...those that think they\u2019ve been getting their television for free all these years are short-sighted, if not ignorant. Your admission charge has been watching the commercials.\"<br><br>Exactly so. The currency of exchange has always been either money or time, time or money. Someone is always investing one to attract the other.<br><br>The founding principle of FREE puts too much weight on the assumption that spending time (which is, in my opinion, wildly undervalued) will somehow attract money. Creating content or open-source code, for example, will drive online traffic, and that will bring in paying customers... Or so the thinking goes. <br><br>(In Twitter's case, the thinking appears to be that spending time - aka VC money - will drive inspiration for a revenue model... eventually.)<br><br>The flaw usually falls somewhere in the conversion between all the traffic you attract and getting someone in the crowd to actually pay for something. But if you build your entire marketing model around FREE, then chances are you're attracting a certain type of customer, if you know what I mean.<br><br>I can't speak for the open source model. But, in marketing, the FREE movement is sort of invitation marketing run amok. Free content works only if you target and attract customers typically accustomed to pay for services, and you demonstrate there's much more valuable content available... for a price.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_12:20:50", "killed": false, "user_key": "prostylus", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11928659": {"up_voted": false, "ip": "", "has_replies": true, "message": "If any of you knew anything about Free, you'd know that it's not advocating a world of gratis stuff, it's advocating a world of innovative business built on infinite capacity. So the struggling novelist can use unlimited distribution to find an audience (like Scott Sigler does), TV shows can find waysto monetize through merchandising or premium sales, and so on. This whole ranting article is just expressing fear of change. <br><br>That fear is understandable. Unlimited bandwidth capacity is a game changer for many industries and will possibly up-end them. Maybe TV drama will die. Maybeit will down-scale it's glossy production values. Maybe it will evolve. None of this changes the fact that unlimited capacity is here though, it is free, and users respond appropriately to that market value.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-30_05:45:23", "killed": false, "user_key": "afc36a117aed4e4e072ad65edc590e93", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11882853": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thanks VL. I think your last point nails it. We're stuck. I hope we figure out  better model, but for the foreseeable future, I don't think so. <br><br>Thanks for the thoughts.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_09:05:01", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11882303, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11911777": {"up_voted": false, "ip": "", "has_replies": false, "message": "More good fodder for thought there Kip. Thanks for that perspective. You're right that the Freemium slant allows for granularity. I just wonder how many people will really want to pay for certain shows. Will the variety of cable channels thus implode? Interesting.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_16:31:27", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11899068, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11911787": {"up_voted": false, "ip": "", "has_replies": false, "message": "Might be the best comment of them all. Well played, sir.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_16:31:54", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11901193, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "12047471": {"up_voted": false, "ip": "", "has_replies": true, "message": "I think you went the wrong direction in thinking there is a connection between Free the business model and open source free. People have been doing open source for a long time and most are not doing it for money. That is completely different than VC backed web 2.0 Free where the VCs and others are certainly looking for money. Free as a business model has proven to be bad, just rewind to the late 1990s.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-02_17:13:36", "killed": false, "user_key": "de9214b530ec1880860eb3a4ac30fdc7", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11911288": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thanks for the thoughts James. Depending upon your niche, just being a good guy can indeed drive business. Network well, know who to trust and do good work. Individually, that works. Good luck!", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_16:17:26", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11887413, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11878530": {"up_voted": false, "ip": "", "has_replies": true, "message": "Jason: Definitely a great post. As KSU's Bill Sledzik noted in his tweet about it, this \"everything is free\" is something I've thought about as well. (My URL link goes to a recent post about what I call the \"big Internet ruse.)<br><br>Free is great -- but there IS a cost. It could be in service, convenience or, as you noted, the short shelf life of a TV show. <br><br>Nothing in life is truly free.<br>Hope others get the message, too.<br>-Mike", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_07:22:06", "killed": false, "user_key": "mikedriehorst", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11911811": {"up_voted": false, "ip": "", "has_replies": false, "message": "Many thanks, sir. I've been known to stir the pot from time to time. Appreciate the acknowledgment.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_16:32:37", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11904017, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11879562": {"up_voted": false, "ip": "", "has_replies": true, "message": "Great points Jason, but advertisers have no one but themselves to blame, for creating bland, boring, cookie-cutter spots. Most people do love watching great ads, and what makes them great is that we WANT to see them again and again. As long as Cialis thinks its clever to portray romance as sitting in separate antique bathtubs, separated by a good four inches of solid porcelain, I'll keep fast-forwarding past it. Along with all the other 30-second works of junk out there. Perhaps TiVo will actually raise the level of entertainment in advertising. Because while the shows may not survive without the ads, neither will the brands they're about. Both have a stake in pushing for more entertainment value.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_07:37:42", "killed": false, "user_key": "7fd2b1f30fbaccdc8aa584358577f2b3", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12006543": {"up_voted": false, "ip": "", "has_replies": true, "message": "I'm a little late to the party, Jason, but, damn, good post.  Someone always pays or else nothing gets made.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-01_18:56:18", "killed": false, "user_key": "MarkDykeman", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12311705": {"up_voted": false, "ip": "", "has_replies": true, "message": "Jason I always love your posts. You make me think about both the good and the bad of social media. We must be careful what we ask for, because when we receive it, it's not always as awesome as we hoped for :) Great article!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-08_10:17:55", "killed": false, "user_key": "c029675ff0077e449ba8b7b9de0acc57", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12311707": {"up_voted": false, "ip": "", "has_replies": true, "message": "Very well written article Jason. As an interactive marketer, web developer, and designer I face these questions regularly from the clients I work with in regard to open source platforms as we build most of our web solutions using the Joomla! CMS platform. But honestly the communities are growing at such a rate and supported so widespread I can't realistically see an abrupt end to any of the large platforms out there at the moment (Wordpress, Joomla!, Drupal). <br><br>As for the demise of television advertising, my view on that is that TV will continue to morph into a multimedia platform more like the Internet as time goes by. We are already seeing this with all the OnDemand content available and the opportunity that has afforded marketers with more contextually based television advertising. I wouldn't be surprised to one day see television morph into something very similar to Hulu as a whole someday....", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-08_10:18:03", "killed": false, "user_key": "facebook-630092597", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11880095": {"up_voted": false, "ip": "", "has_replies": false, "message": "Agreed Chris, but I think the brands have a number of different ways to reach consumers. The television shows don't have a number of different ways to generate revenue. Brands will survive, though perhaps not at the high profit levels they all so long for, but television shows will all but cease to exist if the public continues to mistakenly think they don't have to pay a bit of admission (watching the ads) to see them. <br><br>Thanks for the comment", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_08:20:22", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11879562, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11912869": {"up_voted": false, "ip": "", "has_replies": true, "message": "Hmm, I have to take back at least part of my criticism of Anderon earlier... <br><br><a href=\"http://daringfireball.net/linked/2009/06/29/gladwell-free\" rel=\"nofollow\">http://daringfireball.net/linked/2009/06/29/gla...</a>", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_17:03:04", "killed": false, "user_key": "rickg", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11883380": {"up_voted": false, "ip": "", "has_replies": false, "message": "You'll probably find that 10% of people are willing to pay for 10% of the content which enables the 90% to watch for \"free\".", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_09:28:37", "killed": false, "user_key": "rossouwh", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11880122": {"up_voted": false, "ip": "", "has_replies": true, "message": "Sorry. Times are changin'. Forced advertising viewing will die and new models will rise up. Check VRM for some work in that direction: <a href=\"http://en.wikipedia.org/wiki/Vendor_Relationship_Management\" rel=\"nofollow\">http://en.wikipedia.org/wiki/Vendor_Relationshi...</a><br><br>As for Open Source, it's already the bedrock of the Web via Linux and Apache and it's doing quite well, thank you. If Mullenweg and company should open a bar, WordPress lives on under the GNU General Public License. It's not tied to them. <a href=\"http://wordpress.org/about/gpl/\" rel=\"nofollow\">http://wordpress.org/about/gpl/</a><br><br>Yeah, times change. Advertising dies and new models rise up. The transition  will be difficult and some good TV shows may be lost in the shuffle as \"consumers\" become \"agents\" and \"collaborators.\" Best to look forward and embrace the future rather than try to keep the old models in place.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_08:22:42", "killed": false, "user_key": "facebook-503422979", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11899068": {"up_voted": false, "ip": "", "has_replies": true, "message": "Jason,<br><br>Free is never \"free\" I am sure your dad has told you that many times. To agree with Patrick \"ifroggy\" free is about coming up with new business models that don't suck like many of the online ad supported ones do today. <br><br>The freemium model though also does the same thing the Internet did when it first started. It makes things more granular. People are tired of paying for stuff they don't want. Its not about watching adds on Hulu, it is about canceling your cable because you really only like 2 shows and you are happy to watch them with commercials online instead of paying for all of the other crap you don't want. <br><br>Freemium is gives companies the ability to get granular and give people what they really want. Regardless any business including TV that relies solely on advertising as its only revenue stream is eventually doomed to failure.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_13:28:11", "killed": false, "user_key": "Kbodnar32", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11923136": {"up_voted": false, "ip": "", "has_replies": false, "message": "It's those little things that people don't think about - like, oh, actually setting it up. :)", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_23:32:51", "killed": false, "user_key": "jspepper", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": 11922866, "depth": 2, "points": 0, "author_is_creator": false, "is_realtime": false}, "12054209": {"up_voted": false, "ip": "", "has_replies": true, "message": "I think the movement does have little to do with business actually. I believe the movement itself has everything to do with building tools and sharing information. I think the businesses built on open source tools are fine but that is different than Free services. For example Wozniak was part of the Homebrew computer club, see <a href=\"http://en.wikipedia.org/wiki/Homebrew_Computer_Club\" rel=\"nofollow\">http://en.wikipedia.org/wiki/Homebrew_Computer_...</a> , and took those ideas to build Apple computers. Anyone could have taken that same open source hardware and tweaked the concept a little and done the same but they couldn't have given the stuff away for free. I think you are on the right track with Free is stupid as a business model but it isn't stupid as a way to create tools for people to use and learn from.<br><br>I think your second thread of thought on how media continues to function without advertisements is more interesting. Don't DVRs only represent a fraction of the population watching shows? Couldn't it be that it actually weeds out a fraction that isn't interested in the advertisements? Then maybe the DVR makers monetize that segment differently. If the networks feel it too much they could play any number of tricks to break the ability for DVRs to record shows and I think some of that has started. It is just an evolution.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-02_20:50:54", "killed": false, "user_key": "carsonmcdonald", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12174027": {"up_voted": false, "ip": "", "has_replies": false, "message": "I can't see anyway round the death of the 30 second slot.  But, there is hope for the future of entertainment.  And, that hope lies in brand placement.  It can work.  And, it can be entertaining.  I can prove it.  Just watch my short story at the following web address. <br><br><a href=\"http://www.youtube.com/watch?v=tgWg3KXQ1zU\" rel=\"nofollow\">http://www.youtube.com/watch?v=tgWg3KXQ1zU</a>", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-05_12:12:12", "killed": false, "user_key": "8383a8edfa9f0ee45c1ed7b247b0f8ff", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11880143": {"up_voted": false, "ip": "", "has_replies": false, "message": "I hear you, Jon, but if the expectation of expecting the world with nothing in return persists, including rejecting advertising, it doesn't matter how networks meet consumers halfway. They'll either have to pay the admission fee of watching the ads or pay a subscription fee for the shows. Until someone builds a better system, I don't see how that won't play out.<br><br>Thanks for chiming in.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_08:24:11", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11878989, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11910358": {"up_voted": false, "ip": "", "has_replies": true, "message": "As a starving creator of novels and comic books and an unemployed radio announcer, the unsustainable nature of the \"free\" culture is all too apparent to me. Where do folks think the nice pictures, cool music, content in general, comes from? It's the old goose/golden egg thing, isn't it? The culture has grown so used to getting things for free it's become harder and harder to make a living as a creative provider. Crazy.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_15:56:22", "killed": false, "user_key": "facebook-691607948", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11882199": {"up_voted": false, "ip": "", "has_replies": true, "message": "Great post", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_08:31:28", "killed": false, "user_key": "efe7f09b8b146027dc3ea858d3c37086", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11884249": {"up_voted": false, "ip": "", "has_replies": true, "message": "The issue I take with this post is the acceptance of the assumption that advertising must drive media. I think people pay for great content and will continue to do so. The bane of the hurting media industry right now is that they built their business off advertising instead of content. People reacted to that by dropping subscriptions which in turn led to the loss of advertising.<br><br>A great example of a healthy media model is Conde Nast. I pay about $50/year for my subscription to the New Yorker. Why? Because it's filled with great writing and great content.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_10:01:15", "killed": false, "user_key": "8fa3da3e904ed28fce6c4ac5191d9eb4", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12078298": {"up_voted": false, "ip": "", "has_replies": true, "message": "Challenging thoughts Jason.<br><br>Particularly because we're on the other side of the thinking.<br><br>It seems a long time ago now we had a conversation about what happens when the cost of (producing) software drops to zero, or close to it.<br><br>The conclusion we came to was people would produce even more software, all of which would need to compete in the world of \"Free\".<br><br>The good news would be the end of the domination of established vendors.  The bad news being providers would need to find a different way of making money - not from license fees but because people were using their software.<br><br>There's no pretense of rocket science here - Google had already started proving the point.  <br><br>Permission to show ads obviously has some value, but it's probably limited. There's just too much competition for that to work for new entrants.<br><br>We think the answer lies in disintermediation of the major brands and owning mind share.<br><br>Basically users trusts the service provider more than they trust big brands so they'll buy through the service provider.<br><br>At this point the problem becomes firstly a) building the relationship through adoption and secondly b) reducing churn by continually finding new ways to add value.<br><br>I'm guessing you've already figured this out with your new venture and interested to understand your take on the challenges.<br><br>Steve", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-03_14:52:51", "killed": false, "user_key": "frontofficebox", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 2, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12702927": {"up_voted": false, "ip": "", "has_replies": true, "message": "Interesting and valid points, sir...one thing I'm wondering, though: might not the t.v. shows in your examples begin to try, oh, I don't know, cutting production costs instead of floundering because viewers aren't watching the ads?  Perhaps actors and actresses will start getting paid less for memorizing lines.  Perhaps the producers will start finding lucrative alternatives to seeking advertisers, or *gasp* advertisers will start making commercials that don't shout, scream, or insult our intelligence, inspiring us to not mind watching them.  Just those two cents' worth.  :-)<br><br>Kelly in VT", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-15_12:04:26", "killed": false, "user_key": "BlackRiverBRAT", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11880157": {"up_voted": false, "ip": "", "has_replies": false, "message": "Me too, Mike. Thanks for stopping by.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_08:24:40", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11878530, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "12049630": {"up_voted": false, "ip": "", "has_replies": false, "message": "I don't disagree, but think that it's wrong not to think that the open source movement has little to do with business, particularly in technology these days. Everyone thinks they can build a web-based platform, give away the main gist of it and become Matt Mullenweg. (Or the Google guys or Zuckerberg.) That's a dangerous expectation. <br><br>From a high level perspective, I just think there's a whole lot of modeling based on open source platforms going on out there from startups without a whole lot of strategy in how they're going to be profitable. All of them seem to think, \"Well do this for 18-24 months and Google will buy us.\" For many, they quickly become rather disappointed in the outcomes.<br><br>But thanks for the push back.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-02_17:44:38", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12047471, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11885284": {"up_voted": false, "ip": "", "has_replies": true, "message": "There are already 26 comment, so forgive me if I repeat anything.<br><br>Yes, \"open\" is sustainable. Look at YouTube, Google has said they're perfectly find subsidizing it for now; though, eventually it will probably turn into a profitable site in some fashion anyway. But that's not really an appropriate example is it?<br><br>I tend to look at the problem this way: it's forcing marketers to be more creative & innovative. We don't live in the same B&W TV, one-per-household days. Not to mention there has been enough deplorable marketing in the last 50 years that has ruined the public's opinion of ads. People hate ads because they've been shown enough that just waste their time. Why do you think people flock to social media so much in general? It lets them cut through the fat. Just because that doesn't monetize correctly for you doesn't mean there isn't a trend there.<br><br>People don't necessarily want everything free. They just want to know it's worth their while. More salient advertising is just one step in the right direction, and there's no doubt that traditional marketing methods just don't apply to social marketing (for the most part). As marketers, we can't just continue to broadcast, broadcast, broadcast.<br><br>It'll be exciting to see how the Economy of Free becomes supported in better ways that start to appropriately grab people's attention again. \"Freemium\" plans may help for some sites, but for the big players like Facebook & Twitter I can't see it working.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_10:35:52", "killed": false, "user_key": "thetylerhayes", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11903206": {"up_voted": false, "ip": "", "has_replies": false, "message": "I agree the free economy is unsustainable.<br><br>And here's your new <a href='http://lmframework.com/blog/2009/06/freemium/' rel=\"nofollow\">model</a>.<br><br>We're working hard to make it happen.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_14:15:55", "killed": false, "user_key": "hymanroth", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": 11885088, "depth": 2, "points": 0, "author_is_creator": false, "is_realtime": false}, "11882225": {"up_voted": false, "ip": "", "has_replies": true, "message": "Jason, you nailed it.<br><br>This is really a continuation of the Napster-centric attitudes that flourished. The companies that tried to embrace the digital revolution ended up getting shafted by the very people they hoped would show them 'love' for getting it.<br><br>There ain't no such thing as a free lunch.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_08:32:36", "killed": false, "user_key": "ikepigott", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11902709": {"up_voted": false, "ip": "", "has_replies": false, "message": "Fantastic comment. We are living through a massive VC funded economic experiment. <br><br>It will only stop when investors finally realize that free doesn't work.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_14:10:52", "killed": false, "user_key": "hymanroth", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11888118, "depth": 1, "points": 0, "author_is_creator": false, "is_realtime": false}, "12713206": {"up_voted": false, "ip": "", "has_replies": false, "message": "I agree. Wordpress is an amazing piece of software and will be around for a long time, but by itself it is not actually profitable for anyone. Matt was smart to recognize that to build a business on an open source platform, you had to break away from the actual platform. Automattic makes the money by maximizing what Wordpress can do. Anyone can do the same thing and many do.<br><br>Nice thoughts all around Jason.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-15_16:26:14", "killed": false, "user_key": "jakrose", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": 12703715, "depth": 2, "points": 0, "author_is_creator": false, "is_realtime": false}, "11896061": {"up_voted": false, "ip": "", "has_replies": true, "message": "Thanks for the thought-provoking article, Jason!<br><br>There is no economy of free, of course. The economy is the economy, which is driven by supply and demand. And there is no shortage of a supply of people providing things for free and the demand has risen up to consume it!<br><br>This is not sustainable, but it may not have to be. In the old days, you would create a product around a customer want or need and sell the hell out of it.  Today, a product built around the necessity for \"community\" have to lose money for months or years before it dominates its space to the extent that it can be monetized. That's what Google did and what Twitter is trying to do. <br><br>So there is no \"economy of free,\" but there is certainly a new \"strategy of free\" that will have to lead to eventual monetization. <br><br>Mark Schaefer<br>@markwschaefer", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_12:39:01", "killed": false, "user_key": "9ae97231316ba7ced06d7eec5b0c259d", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11901193": {"up_voted": false, "ip": "", "has_replies": true, "message": "I'll pay attention to Anderson on Free when I can walk in the bookstore and grab his book for free.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_13:54:53", "killed": false, "user_key": "rickg", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11882763": {"up_voted": false, "ip": "", "has_replies": false, "message": "I'm certainly not one to rest in the ways of the past, but I don't think vendor or customer relationship management models are the end all and be all. Sometimes people don't want to raise their hand and be a member of a club. While I, and my agency, are strong believers and advisors on how to build brand enthusiasts and know it's one path to building a strong brand, it's not the only way. Besides, a CRM program for a TV show won't pay production costs unless they charge a subscription, which gets back to the point. Until someone invents a new way, we have to pay, even if it is by looking at pretty ads.<br><br>Thanks for chiming in, though. Great points.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_09:00:24", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11880122, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "12049539": {"up_voted": false, "ip": "", "has_replies": false, "message": "It's interesting to see different models and different approaches. It's also interesting to see how they evolve (or fail to) over time. Certainly we're in for some interesting changes in how broadcast television works around the world. Here's hoping you get to keep that \u00a3144 soon.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-02_17:41:41", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12045818, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11882799": {"up_voted": false, "ip": "", "has_replies": false, "message": "Twitter would have already had a paid model if they weren't so dumbstruck at their success. My prediction still holds. They'll sell to Google. Then we can rest assured there will be ads, but it won't be screwed up too bad.<br><br>Thanks for subscribing!", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_09:02:06", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11881367, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11917095": {"up_voted": false, "ip": "", "has_replies": true, "message": "I think you have some good points here, however I don't completely agree. The next generation of kids is going to be so use to free TV, free music, free everything they will be shocked when they actually have to pay for things. Its troubling. <br><br>I do think that advertising will never go away. Since man has been able to communicate they have been sell/advertising. I think with TV for example traditional commercials will fade away however we will see a Ton of product placements. Its already increasing, ABC's Whip Out did it with Ice Age just the other day. Just about every computer used in TV shows now away is positioned well enough that you can clearly see its a mac. <br><br>I think basic things will continue to be free, but advertisers will just become smarter with how they choose to communicate with potential buyers.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_19:33:47", "killed": false, "user_key": "bafd55b3b01948599663fa7020822b2f", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11886383": {"up_voted": false, "ip": "", "has_replies": false, "message": "I can assure you, Tyler, YouTube makes millions of dollars in advertising revenue and branded channels. To play there as a brand at all is hundreds of thousands of dollars (for video contests, etc.). I will say that while the advertising is less obtrusive, at some point the community will still reject it, if they don't already subconsciously. When pre-roll ads came on board, there was sufficient outcry. As those interruptive methods continue to annoy people, there will be resistance. You're right in that it may not be the best example, but I think it will be on the other side of the coin at some point. We can't just keep throwing ads at people.<br><br>But you're also right that the challenge is for creativity and innovation. I hope this means someone will come up with a better solution to our ad/subscription business models soon. Or perhaps just better ad delivery systems.<br><br>Thanks for the feedback.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_11:06:24", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11885284, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11882804": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thanks!", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_09:02:20", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11882199, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11887413": {"up_voted": false, "ip": "", "has_replies": true, "message": "I do love facebook, twitter, wordpress, blogger, youtube, ustream, joomla, drupal, jotform, animoto and many others.  As a biz to biz communications guy I haven't fully opinionated on whether life is easier or harder.  My view is that if you've got a lot of overhead, your standard of life is going to get much tougher because those with the knowledge are going to be running circles around you.  I feel like I've had to jump into the deep end with free and try to figure out how to monetize it as I go. If I helpful my connected community along the way, hopefully they'll think of me when they do need some project help or when they just can't find the time.<br><br>James R Sutter<br>DVP Multimedia, Ltd.<br>Cincinnati OH", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_11:34:25", "killed": false, "user_key": "7e05bde30c29eb0f75f72acd98af2bfa", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11882303": {"up_voted": false, "ip": "", "has_replies": true, "message": "I remember when Eudora was  either paid for my me, the subscriber, or paid for by ads which I agreed to have run in payment for the app. And, I notice that because of subscription tv (remember, there is a greater portion of non webbies than webbies) ad tv is worse today than ever. Interestingly, folks who can't pay for the subscription service, can't pay for the prime time objects of advertising, either. We're so into capitalism we can't even imagine another way of doing things.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_08:36:26", "killed": false, "user_key": "a52b3fb856cf326e4d8653917114839e", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12312885": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thanks Steve. I see your points and think there is certainly some validity to the service provider argument. But I also see some holes in it, depending upon the verticle. It's kind of the retailer-brand relationship. I buy my shoes directly from the manufacturer in most cases. The service provider (store) is seldom involved in my buying decision.<br><br>However, with <a href=\"http://LifestreamingBackup.com\" rel=\"nofollow\">LifestreamingBackup.com</a>, if we were to partner with, say, Google and backup options were part of your Google service, they would be the service provider and we would be the product. That would work, but we would also gladly offer the service outside of that type of arrangement.<br><br>I don't see one way or the other winning simply because the world is too diverse in need and preference. Plus, retailers/service provider will always be able to move more product than the company itself.<br><br>Thanks for the thoughts.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-08_10:52:58", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": 12078298, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "12312907": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thanks Amybeth. Appreciate you stopping by again.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-08_10:53:31", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12311705, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11886420": {"up_voted": false, "ip": "", "has_replies": false, "message": "Agreed. I think free can work its way in there in most cases, but you gotta pay da bills, yo.<br><br>Thanks Stuart.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_11:07:28", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11886086, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11882837": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thanks, Ike. I just hope we're braced for the fall out when the economy proves true and folks gotta fork over some ducets for their stuff.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_09:04:02", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11882225, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11884896": {"up_voted": false, "ip": "", "has_replies": false, "message": "Oooh. Goody. I love Gladwell. <br><br>Guess I lucked out on the timing of this. Thanks!", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_10:22:45", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11883735, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "12089187": {"up_voted": false, "ip": "", "has_replies": false, "message": "\"It seems a long time ago now we had a conversation about what happens when the cost of (producing) software drops to zero, or close to it.\"<br><br>You don't pay your developers? Or QA? Or provide them with equipment? Yes, all of this is zero if you're a volunteer open source project, but if no one ever pays developers how do they eat and pay rent? Do they work other non-dev jobs and develop in off hours? Do they work for a commercial software vendor and do OS stuff in their offhours? In both cases someone else is subsidizing the cost of the open source development then. <br><br>Let's get rid of the silly notion that development costs go to zero - they don't unless your developers are rich or getting paid in a day job and contributing to your project in off time. The latter case simply means that the cost TO YOU is zero, but unless someone pays them they will not eat. <br><br>And Google has started t prove... what? That they can create software like Gmail and make it free to the end user? Of course they can *because advertisers pay*. Not for Gmail, but for ads. Sans the ad revenue Google gets, Gmail and the other free to the user products would not exist. With zero revenue from any source Google would not exist. Simply because one party doesn't pay for something doesn't mean it's free. <br><br>What you and others sharing your position always ignore is that, while digital distribution is trending to zero and we can model it as an abundance economy, the people behind those digital goods need to get paid somehow because the physical economy... rent, food, transportation, clothing - is NOT free or close to it. The payment can come from the person using the digital good directly, it can come from them indirectly via ads or it can come indirectly from other means (for example selling analytics on top of the user data). But if no one ever gets paid the goods will not be created. Even for people who say \"i do this (meaning coding, music, art, etc) as a hobby, in my spare time\" are just saying that they get subsidized. That might be via a day job, a spouse who supports them or another method... but if they want to eat and have somewhere to sleep, someone, somewhere has to pay for that.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-03_16:22:05", "killed": false, "user_key": "rickg", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12078298, "depth": 1, "points": 0, "author_is_creator": false, "is_realtime": false}, "11884389": {"up_voted": false, "ip": "", "has_replies": true, "message": "I agree with the general premise of this post. The way some people think of advertising is alarming. The sense of entitlement some people have is utterly disturbing. Something has to give or a lot of good programming, online publications and communities or services will continue to disappear.<br><br>I always say that, if I like something, I don't think \"hey, I want the people behind this to struggle for 60 years and then die, penniless!\" If someone creates something cool, I want them to be wealthy. That, more than not, means the service will continue and/or they'll continue creating. My monetary goal in life, in managing my websites, is not to just get by, or to just pay my bills, it's to live independently and, hopefully, grow wealth.<br><br>It's like people claiming that 99 cents or $1.29 for an individual song isn't a \"reasonable\" price. Do you know how many people are behind most of the tracks you hear on the radio? Performing artists or groups, producers, engineers, songwriters, assistants. Not even counting labels, the cost of studio time, marketing, styling, distribution costs, the design of that cover for the single and on and on. It's amazing.<br><br>Find a new business model, some people say. How many different models are there? You can sell something (like the music industry does), you can have advertisements (like most web properties do) or you can have a subscription model (like some newspapers and publications have done). And, yet, you'll find people saying that all three of those are old models. <br><br>Here's the issue. Don't tell me it's a bad model. Give me a new model. If you have a model that you guarantee will pay all my bills right now, I'm all ears.<br><br>Thanks,<br><br>Patrick", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_10:06:25", "killed": false, "user_key": "iFroggy", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 3, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11922794": {"up_voted": false, "ip": "", "has_replies": false, "message": "Why? Read the whole article. Gladwell makes him look kinda short-sighted:<br><br><a href=\"http://www.newyorker.com/arts/critics/books/2009/07/06/090706crbo_books_gladwell\" rel=\"nofollow\">http://www.newyorker.com/arts/critics/books/200...</a>", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_23:20:09", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11912869, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "12051316": {"up_voted": false, "ip": "", "has_replies": true, "message": "\"If you\u2019re not selling to Google, Yahoo or Microsoft within 18 months, you\u2019re probably toast.\" <br><br>I think your last reply to Carson cleared up your point in the above comment, but I think not selling to those companies within 18 months as a mark of failure is an absurd idea. If you don't currently have or you are on a course to not have a solid product or service that can stand on its own you have bigger problems.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-02_18:43:30", "killed": false, "user_key": "mbiven", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11885941": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thanks Jason.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_10:53:13", "killed": false, "user_key": "iFroggy", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": 11885088, "depth": 2, "points": 0, "author_is_creator": false, "is_realtime": false}, "11922822": {"up_voted": false, "ip": "", "has_replies": false, "message": "I think things will change, but I don't think today's kids will get everything handed to them. That's the preparation I allude to in the post. We're spoiled but we can't continue to expect something for nothing. It just won't work in the long run.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_23:21:26", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11917095, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "24364428": {"up_voted": false, "ip": "", "has_replies": false, "message": "my comment is big but in brief. just go to <a href=\"http://www.justfortheloveofit.org\" rel=\"nofollow\">www.justfortheloveofit.org</a> its about living without money and everybody helping each other just for the love of it. One should just have self control  and go for needs only or else learn from the animals who just eat what they need. living for today, or one day at a time. meet me there at ID in forum: goafenny", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-11-30_16:05:01", "killed": false, "user_key": "frederickdsouza", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "2 weeks ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11881367": {"up_voted": false, "ip": "", "has_replies": true, "message": "It is because of this post that I will subscribe. Keep up the great work. <br><br>I teach Social Media 101 classes here in Oklahoma City and I keep preaching to people that twitter will have a paid model. I am thinking a pro version where information is more trusted. I am also thinking they need to go decentralized, and we need to pay for that infrastructure.<br><br>Thoughts?<br>Patrick<br><a href=\"http://patrickallmond.com\" rel=\"nofollow\">http://patrickallmond.com</a>", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_08:29:49", "killed": false, "user_key": "patrick24601", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12312995": {"up_voted": false, "ip": "", "has_replies": false, "message": "Good thoughts, Matthew. Thanks for the input. I certainly don't see open source going away, just think it's a poor business model. I'm all for free stuff, but if I create something, there's value in that and I should be paid for it. Just think it's hard for a software company to hold out hopes for acquisition as they way to riches.<br><br>As for advertising ... you're probably close to right. It will morph into something ... what I don't know. <br><br>Thanks for the thoughts.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-08_10:55:39", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12311707, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11882918": {"up_voted": false, "ip": "", "has_replies": false, "message": "Good thoughts, Joe. I still think we are a ways off from the finite targeting (and higher ad rates) you speak of being the acceptable system, but I agree it is entirely possible. The problem still exists, however, that the audience is still rejecting even the thought of advertising, so as short sighted as one side of my thoughts might be, if the present thinking prevails, it's still a long term conundrum.<br><br>Thanks for the push back. Much appreciated.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_09:08:19", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11882416, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "12049326": {"up_voted": false, "ip": "", "has_replies": false, "message": "Cable TV (or Satellite fees) mostly go to pay for the delivery infrastructure. The advertising still pays for the shows. If you don't watch the ads and the brands advertising don't see lift from their involvement, the ads go away and the show dies. <br><br>Jerico was canceled because it couldn't sell ads to sustain the show and ratings weren't good. Fox would love a sci-fi show that had ratings and ad revenues. It's short-sighted to think a TV show is canceled for any other reason. TV is a business. You either are profitable or you get canceled. End of story.<br><br>You're right. We need a new model, though. I like micropayments in some form, but agree as well there isn't a great system out there yet.<br><br>Thanks for chiming in.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-02_17:35:22", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11928507, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11882416": {"up_voted": false, "ip": "", "has_replies": true, "message": "Jason, I think your analysis is short sighted.<br><br>Digital content consumption actually holds more promise to make money.  This is because the content provider can track exactly who views what content for how long and when.  Not only is this valuable stand alone data (i.e., market research), it can allow advertisers to target their messages to exactly their target and no one else.  That means they will pay much higher rates than they are paying currently.  <br><br>I know this doesn't solve the short term cash problem but ultimately this is how money will be made in Web 2.0.  If a consumer is uncomfortable with this data be tracked, they will pay a subscription.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_08:43:08", "killed": false, "user_key": "3d791ba863fc40ea6af1795dfd1918d9", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11922866": {"up_voted": false, "ip": "", "has_replies": true, "message": "I'm sure. I love the people who say \"WiFi should be free everywhere.\" Well, sir. Who the hell is going to pay the electric bill, the bandwidth charges, the infrastructure upkeep, etc.? <br><br>Go Boingo and be happy. (Shameless plug for ya, JP.)", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_23:22:52", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": true, "email": "", "parent_post_id": 11922393, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "12054452": {"up_voted": false, "ip": "", "has_replies": false, "message": "Interesting thoughts, Carson. The networks fighting against DVRs is certainly a plausible thought, though I'm sure there's a connection there (GE owns NBC and makes DVRs, I'd suspect ... anecdotally, that is. Haven't looked it up.) that would flaw the possibility. Still, it certainly would make sense.<br><br>And you're probably right about the usage of DVRs. I'll go look it up and probably feel like my argument is a little less supported. Heh. Thanks for the continued conversation. Great thoughts.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-02_21:03:16", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12054209, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11928507": {"up_voted": false, "ip": "", "has_replies": true, "message": "You are wrong about the DVR stuff. He did pay the price of admission (the price for cable tv), so they have no right to charge extra. Had it been free over the air, you would have been right.<br><br>Jerico was canceled because Fox don't like successful scifi shows, they cancel almost all of them.<br><br>As for <a href=\"http://Hulu.com\" rel=\"nofollow\">Hulu.com</a>, you might be right but I wouldn't know since they don't allow non us ip address to access their precious movies.<br><br>But we need a new model. Advertising isn't going to solve the problem, and it isn't appropriate for everything. Micro payments might work if they are simple and hassle free enough to use. I have not seen any such yet.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-30_05:32:02", "killed": false, "user_key": "00edcf3e42251933028a6a550e9fbade", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12358602": {"up_voted": false, "ip": "", "has_replies": true, "message": "Jason,  I guess you really opened up a can of worms.  Just sat through another Web 2.0 seminar today that said I should seriously move into the free-er and easier Wordpress for most development.  That's daunting.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-08_21:17:45", "killed": false, "user_key": "jimsutter", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 2, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11882450": {"up_voted": false, "ip": "", "has_replies": true, "message": "I have no idea what Wild Stallions is, so no bonus points for me. <br><br>If the content is good enough, then at least some people might be willing to pay for it. It's been successful in television with premium channels like HBO and Showtime. People want the content but not the ads, so they pay extra. <br><br>It seems like it's an either-or proposition right now between advertising and subscription, and the subscription model just hasn't seemed to have gotten any traction on the Web.  Hybrid models (like in-show product placement) have emerged cautiously, as I think most people are very skeptical of overt product placement in shows and the advertisers/brands have so much less control over the message. The Masters is an interesting example - heavily sponsored with very limited commercials during the tournament. <br><br>Personally, I don't mind 1:30 of ads on Hulu, versus the 8:00 I would get watching the same show on TV. But your overall point is correct - nothing is free, and someone has to pay the bills. If users aren't willing to do it through subscription, then they need to be willing to tolerate some form of advertising or sponsored content. That content may not necessarily need to be traditional, :30 spots (many of which are garbage; I agree with Chris Lombardo there), but some sort of advertising model will have to emerge that gives the brands the exposure and returns that they seek.<br><br>@amymengel", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_08:44:54", "killed": false, "user_key": "amymengel", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 2, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11887060": {"up_voted": false, "ip": "", "has_replies": false, "message": "Wow. The NERVE of folks that want Big Love and True Blood and ESPN and The Masters and the Super Bowl for FREE!! That idea cannot sustain itself. I pay $80 a month for cable, which mostly sucks, but there is enough quality there that I prefer it over surfing the web for a bunch of 400x300 internet video, sorry. The satellite dish is even better. Sure I skip a few ads now and then, but don't really care if they keep the shows on the air. The reason we see all these heinous reality TV shows is because that's what the networks are willing to pay for in the absence of true ROI. Sad, too, because they are REALLY bad.<br><br>I think the promise of these social tools we work with is their ability to enhance the relationship between advertisers and the audience in such a way that ads could become more useful, less intrusive, and more efficiently delivered to those that care. So instead of clamoring for free everything, why don't we take the free stuff we already have and build better relationships with our customers? Jason, your work is already proof of the benefits of quality. I'd by bourbon out of that vending machine if I could! If we are all open to reality, ads don't have to be a total drag.<br><br>Great post.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_11:24:42", "killed": false, "user_key": "3c24c99f7737569eb96612811c97c6ed", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": 11882450, "depth": 1, "points": 0, "author_is_creator": false, "is_realtime": false}, "11882965": {"up_voted": false, "ip": "", "has_replies": false, "message": "Well said, Amy. Thanks for the thoughts. It's interesting to try and think of how we might solve the problem, isn't it?<br><br>As for the Wild Stallions, sorry the joke was lost on you. I don't want to ruin it for someone else, though. Heh.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_09:09:58", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11882450, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11922393": {"up_voted": false, "ip": "", "has_replies": true, "message": "Great post - you know I deal with this almost 24/7 at work, especially on Twitter.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_23:05:32", "killed": false, "user_key": "jspepper", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 2, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12044131": {"up_voted": false, "ip": "", "has_replies": true, "message": "Open source is actually far more resilient than proprietary software. If I decided to open a bar, the numerous companies and individuals reliant on WordPress could continue the development. This isn't theoretical, this is actually how WordPress itself started, as a fork of an existing blogging system whose development had stopped (b2). WordPress code and community will outlive me.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-02_15:45:13", "killed": false, "user_key": "767fc9c115a1b989744c755db47feb60", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12049373": {"up_voted": false, "ip": "", "has_replies": false, "message": "But who is going to pay for the unlimited capacity?", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-02_17:36:48", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11928659, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11883735": {"up_voted": false, "ip": "", "has_replies": true, "message": "In a similar vein:<br><a href=\"http://www.newyorker.com/arts/critics/books/2009/07/06/090706crbo_books_gladwell\" rel=\"nofollow\">http://www.newyorker.com/arts/critics/books/200...</a>", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_09:41:52", "killed": false, "user_key": "014abdbee41fc15dea56756841ac5890", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12703715": {"up_voted": false, "ip": "", "has_replies": true, "message": "I wouldn't neccessarily disagree, Jim. WordPress is extremely versatile and well supported. As its creator, Matt Mullenweg, indicated above, it will be around long after he's gone. The community will support it.<br><br>My argument was not that open source is the wrong idea or is going away. My point is that start ups thinking they can just throw something out there and hope for Google to buy them. It's not a smart business approach.<br><br>Don't misunderstand. Open Source software is reliable, is stable and is safe. But it helps to know what you're getting into and consider all the angles. Worst case scenario, you can go in and change the code in WordPress to suit your needs. It's open.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-15_12:25:24", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": true, "email": "", "parent_post_id": 12358602, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "12049389": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thanks, Mark. That'll be $1.00 (US). Heh.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-02_17:37:19", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12006543, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "11888118": {"up_voted": false, "ip": "", "has_replies": true, "message": "Great thoughts and I couldn't agree more.  That is the thing about the whole web 2.0 culture that bothers me as well, more as someone with a business mentality.  Free kills business, and it directly is affecting me and my startup.  We want to charge because we are offering a good product to users, but if we charge they will leave for a free version.  You can't survive as a business with free, and too many web 2.0 companies are fully looking only to be acquired and bought out, and the odds of that are so small.  Businesses need to have a revenue model, whether advertising or other ways.  Instead of having a million of the same sites come out offering the same thing just slightly different trying to get bought up, they should go into it with a business model in plan.  I think we will begin to see a shift, because the smaller companies like mine can't afford to keep the lights on and keep things free.  Business will start charging for the service or product and people should not have an issue paying if the product is worth it.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_11:54:14", "killed": false, "user_key": "6c99aeea40e49d95f2b7ca47872911fa", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 1, "author_is_creator": false, "is_realtime": false}, "12045818": {"up_voted": false, "ip": "", "has_replies": true, "message": "In the uk we have the bbc, its not paid for by advertising at all, its funded by the public via a tv license fee \u00a3144 a year, with all the digital tv out there, sky, virgin media etc there is a greater call for the bbc to be funded by advertising. In the uk its illegal not to have a license even if you don't watch the bbc - we basically pay the fee for about 4 or 6 channels. Its annoying because I have hundreds of channels on sky and don't really watch the bbc, so would welcome advertising.<br><br>That said the advertising budgets are suffering here in the uk, the credit crunch is not helping and many have turned to online advertising.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-02_16:32:23", "killed": false, "user_key": "underscorelive", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "11885055": {"up_voted": false, "ip": "", "has_replies": false, "message": "While I agree, Ben, that the issue is that the problem is that business models were built on advertising rather than subscriptions, the world is in for a rude awakening if everything is suddenly sans advertising but at a fee. Conde Nast has certainly innovated in their business model and will survive longer than others as a result. But if you take all the ads out of Newsweek but make me pay $10.00 a copy and you can keep your magazine.<br><br>Print isn't the ideal example here, especially when my advertising is admission rant is more appropriately aimed at television. I don't pay to watch House now (other than my cable/satellite subscription which somehow doesn't seem the same). If I suddenly had the show blocked out unless I paid $5.95 an episode to watch (or similar), I'd probably just not watch House. <br><br>The advertising model appears all but irreversible at this point. My argument is that while we can work toward a better model, this seemingly righteous vent we have about content being free is setting us up to be very disappointed.<br><br>Thank you, a lot, for the discourse.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-06-29_10:27:48", "killed": false, "user_key": "JasonFalls", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 11884249, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}}, "integration": {"receiver_url": "", "theme": 4, "reply_position": false, "disqus_logo": false}, "timer": {"timer_url": "http://localhost:8005", "thread_id": "23325193", "user_id": "anonymous", "forum_id": "25070", "hash": 5933890282550907908}, "thread": {"total_posts": 0, "paginate": false, "per_page": 0, "slug": "the_economy_of_free_is_stupid", "num_pages": 1, "days_alive": 0, "realtime_paused": true, "id": 23325193, "num_posts": 89, "closed": false, "queued": false, "killed": false}, "reactions_limit": 10, "context": {"show_reply": true, "use_fb_connect": true, "forum_facebook_key": "651bec80509ef8c4020847576684b18b", "use_yahoo": false, "subscribed": false, "use_twitter_signin": true, "use_openid": true, "realtime_speed": 5000}, "reactions_start": 0, "settings": {"debug": false, "disqus_url": "http://disqus.com", "media_url": "http://media.disqus.com"}, "media_url": "http://media.disqus.com"};
	/* */ this.jsonData.cookie_messages = {"user_created": null, "post_has_profile": null, "post_twitter": null, "post_not_approved": null}; this.jsonData.session = {"url": null, "name": null, "email": null}; /* */

	
	this.curPageId = 'dsq-comments';

	this.frames = {};
};

var disqus_popup_reference = null;

if(typeof DsqLocal == 'undefined') {
	DsqLocal = {};
}



/**
 * Dsq.Strings: UI strings
 */
Dsq.Strings = new function() {
	this.ADD_NEW_COMMENT = "Add New Comment";
	this.LOG_INTO_DISQUS = "Log into DISQUS";
	this.USE_MEDIA = "Use Media";
	this.LOGOUT = "Logout";
	this.SHARING_OPTIONS = "Sharing options";
	this.SHARE_ON = "Share on";
	this.TWEET_THIS_COMMENT = "Tweet this comment";
	this.SHARE_ON_NEWSFEED = "Share on news feed";
	this.SEND_UPDATE_TO_YAHOO = "Send update to Yahoo!";
	this.REBLOG_ON = "Reblog on";
	this.CONFIGURE_OPTIONS = "Configure options";
	this.POST_AS = "Post as";
	this.SORT_BY = "Sort by";
	this.SUBSCRIBE_BY_EMAIL = "Subscribe by email";
	this.SUBSCRIBE_BY_RSS = "Subscribe by RSS";
	this.POPULAR_NOW = "Popular now";
	this.BEST_RATING = "Best Rating";
	this.NEWEST_FIRST = "Newest first";
	this.OLDEST_FIRST = "Oldest first";
	this.HIGHLIGHTED = "Highlighted";
	this.UNSUBSCRIBE = "Unsubscribe";
	this.REQUIRED = "Required";
	this.OPTIONAL = "Optional";
	this.YOU_ARE_COMMENTING_AS_A = "You are commenting as a";
	this.LOGIN_BELOW = "Login below";
	this.PLEASE_LOGIN_BELOW_TO_COMMENT = "Please login below to comment.";
	this.SUBSCRIBE_TO_ALL_COMMENTS_BY_EMAIL = "Subscribe to all comments by email";
	this.DO_NOT_SUBSCRIBE_TO_COMMENTS = "Do not subscribe to comments";
	this.REALTIME_UPDATING_IS = "Real-time updating is";
	this.ENABLED = "enabled";
	this.PAUSED = "paused";
	this.PAUSE = "Pause";
	this.RESUME = "Resume";
	this.SHOW = "Show";
	this.JUST_NOW = "Just now";
	this.REPLY = "Reply";
	this.EDIT = "Edit";
	this.FLAG = "Flag";
	this.MODERATE = "Moderate";
	this.CANCEL = "Cancel";
	this.REPLYING_TO = "Replying to";
	this.REPORT_MISSING_REACTIONS = "Report missing reactions";
	this.POST_A_COMMENT = "Post a comment";
	this.FLAG_INAPPROPRIATE_COMMENT = "Flag inappropriate comment";
	this.FLAGGED = "Flagged";
	this.NO = "No";
	this.YES = "Yes";
	this.NEVER_MIND = "Never mind";
	this.ARE_YOU_SURE_YOU_WOULD_LIKE_TO_REPORT_THIS_COMMENT_TO_A_MODERATOR = "Are you sure you would like to report this comment to a moderator";
	this.THIS_WILL_FLAG_COMMENTS_FOR_MODERATORS_TO_TAKE_ACTION = "This will flag comments for moderators to take action";
	this.TO_RATE_PLEASE_LOG_IN = "To rate, please log in";
	this.JUST_A_MOMENT = "Just a moment...";
	this.GUEST = "Guest";
	this.NAME = "Name";
	this.EMAIL = "Email";
  this.WEBSITE = "Website";
  this.SETTINGS = "Settings";
  this.MODERATOR_OPTIONS = "Moderator options: ";
  this.MODERATE_OPTIONS = "Moderate Options";

  // Thread moderator actions
  this.CLOSE_THREAD = "Close thread";
  this.OPEN_THREAD = "Open thread";
  this.REMOVE_THREAD = "Remove thread";
  this.RESTORE_THREAD = "Restore thread";
  this.ACTIONS = "Actions";
};
// Dsq.Strings

/**
 * Dsq.FmtStrings: functions that return interpolated UI strings
 */
Dsq.FmtStrings = new function() {
	// Seems we have to use named interpolation for Django to translate. Investigate more.
	this.LOGGED_IN_AS = function(username) {
		return Dsq.Utils.interpolate('Logged in as %(username)s', {username:username});
	};

	this.LOGOUT_FROM = function(disqus) {
		return Dsq.Utils.interpolate('Logout from %(disqus)s', {disqus:disqus});
	};

	this.SHOWING_COMMENTS_FULL = function(total, num) {
		if (num === 1) {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> of <span id='dsq-total-posts'>%(total)s</span> comment", {num:num, total:total});
		} else {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> of <span id='dsq-total-posts'>%(total)s</span> comments", {num:num, total:total});
		}
	};

	this.SHOWING_COMMENTS_WITHOUT_PAGINATION = function(num) {
		if (num === 1) {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> comment", {num:num});
		} else {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> comments", {num:num});
		}
	};

	this.NUMBER_OF_COMMENTS = function(num) {
		return Dsq.Utils.interpolate(
			(num == 1
				? '%(num)s comment'
				: '%(num)s comments'
			), {num:num});
	};

	this.NUMBER_OF_LIKES = function(num) {
		return Dsq.Utils.interpolate(
			(num == 1
				? '%(num)s like'
				: '%(num)s likes'
			), {num:num});
	};

	this.NUMBER_OF_POINTS = function(num) {
		return Dsq.Utils.interpolate(
			(num == 1
				? '%(num)s point'
				: '%(num)s points'
			), {num:num});
	};
};
// Dsq.FmtStrings





Dsq.CSRF_TOKEN = 'a2d140c59df8cd4ce27a20e0829cacd8';
Dsq.COMMENTS_RE = /(<li.*?id="?dsq-comment-(\d+)"?.*?>)((?:.|\s)*?)(<\/li>)/gim;
Dsq.POST_RE = /(<div.*?id="?dsq-comment-header-(\d+)"?.*?>)((?:.|\s)*?)(<\/div>)\s*(<div.*?class="?dsq-comment-body"?.*?>)((?:.|\s)*)(<\/div>)/gim;
Dsq.POST_BODY_RE = /\s*(<div.*?id="?dsq-comment-message-(\d+)"?.*?>)((?:.|\s)*)(<\/div>)/gim;
// HACK: Safari ends with "-->" while other browsers end with "--&gt;" as expected.
Dsq.MEDIA_POST_RE = /&lt;!--\[(.*?)\]--(?:>|&gt;)/gim;



var FragmentPacket = function(reader, writer, writer_url, is_child, receiveCallback) {
	var that = this;
	this.reader = reader;
	this.writer = writer;
	this.writer_url = writer_url;

	this.is_child = is_child || false;
	this.receiveCallback = receiveCallback;

	this._lastHash = null;

	this._accumMsg = '';

	this._lastSeqno = 0;

	this.MAX_DATA_LEN	= 1024;

	this.WAIT_TIME		= 10;

	this.READY		= 0x1;
	this.WRITING	= 0x2;
	this.FIN		= 0x4;
	this.ACK		= 0x8;

};

FragmentPacket.prototype.createListener = function() {
	var that = this;
	var listener = function() {
		that.recv();
	};
	return window.setInterval(listener, 10);
};

FragmentPacket.prototype.log = function(msg) {



};

FragmentPacket.prototype.recv = function() {
	var hash;
	if (/MSIE/.test(navigator.userAgent)) {

		hash = this.reader.name;
	} else {

		var hashIndex = this.reader.location.href.indexOf('#');
		if (hashIndex == -1) {
			return;
		}
		hash = this.reader.location.href.substring(hashIndex+1);
	}
	var flags = parseInt(hash.substring(0, 4), 10);
	var seqno = parseInt(hash.substring(4, 24), 10);
	var data  = hash.substring(24);

	if (this._lastHash !== hash) {
		this._lastHash = hash;
		this.log('recv: ' + hash);

		this.log(' flags: ' + flags);
		this.log(' seqno: ' + seqno + ' len: ' + hash.substring(4, 24).length + ' (' + hash.substring(4, 24) + ')');
		this.log(' data: ' + data + ' len: ' + data.length);

		this._lastSeqno = seqno;

		if (flags & this.WRITING) {
			this._accumMsg += data;
			this.sendFlag(this.ACK, seqno);
			if (flags & this.FIN) {
				this.log('recv finished: ' + decodeURIComponent(this._accumMsg));
				this.receiveCallback(decodeURIComponent(this._accumMsg));

				this._accumMsg = '';

				this.sendFlag(this.READY | this.ACK, this._lastSeqno);
			}
		}
	}

	return {
		flags: flags,
		seqno: seqno,
		data: data
	};
};

FragmentPacket.prototype.sendRawPacket = function(packet) {
	if (/MSIE/.test(navigator.userAgent)) {
		this.writer.name = packet;
	} else {

		this.writer.location.href = this.writer_url + '#' + packet;
	}

};

FragmentPacket.prototype.sendFlag = function(flag, seqno) {
	this.sendRawPacket(this._zerofill(flag, 4) + this._zerofill(seqno, 20));
};

FragmentPacket.prototype.send = function(msg) {
	this._send(0, encodeURIComponent(msg));
};

FragmentPacket.prototype._send = function(packetNum, msg) {
	var that = this;
	var recvBuf = this.recv();

	if (packetNum === 0) {

		if (!(recvBuf.flags & this.READY)) {
			this.log('client is not ready, waiting...');
			window.setTimeout(function() { that._send(packetNum, msg); }, this.WAIT_TIME);
			return;
		}
	} else {

		if (!( (recvBuf.flags & this.ACK) && (recvBuf.seqno === this._lastSeqno) )) {
			this.log('waiting for ack from client...');
			window.setTimeout(function() { that._send(packetNum, msg); }, this.WAIT_TIME);
			return;
		} else {
			this.log('received ack: ' + this._lastSeqno + ' ' + recvBuf.seqno);
		}
	}

	var flags = this.WRITING;
	var num_packets = Math.ceil(msg.length / this.MAX_DATA_LEN);
	this.log('num_packets: ' + num_packets);

	if (num_packets === packetNum) {

		this.log('message successfully sent!');
		this.sendFlag(this.READY | this.ACK, this._lastSeqno);
		return true;
	}

	this._lastSeqno++;

	if (packetNum == num_packets-1) {
		flags |= this.FIN;
	}

	var data = msg.substring(packetNum * this.MAX_DATA_LEN, (packetNum+1) * this.MAX_DATA_LEN);
	var packet = this._zerofill(flags, 4) + this._zerofill(this._lastSeqno, 20) + data;

	this.log('sending raw packet: ' + packet);
	this.sendRawPacket(packet);

	return this._send(packetNum + 1, msg);
};

FragmentPacket.prototype._zerofill = function(num, width) {
	var retval = num.toString();
	var retval_len = retval.length;
	for (var i = 0; i < width - retval_len; i++) {
		retval = '0' + retval;
	}
	return retval;
};

var PostMessagePacket = function(receiver, receiveCallback, id, receiverId) {
	var that = this;
	this.receiver = receiver;
	this.receiveCallback = receiveCallback;
	this.id = id;


	this.receiverId = receiverId;
};

PostMessagePacket.prototype.createListener = function() {
	var that = this;

	var listener = function(e) {

		if (!that.id) {
			that.id = e.data;
			return;
		}


		var id = e.data.split(';')[0];
		if (id !== that.id) {
			return;
		}
		var data = e.data.substring(e.data.indexOf(';') + 1);

		that.receiveCallback(data);
	};

	if (typeof window.attachEvent == 'function') {
		window.attachEvent('onmessage', listener);
	} else if (typeof window.addEventListener == 'function') {
		window.addEventListener('message', listener, false);
	} else {
		throw new Error('No method found to create event listener for PostMessagePacket.');
	}
};

PostMessagePacket.prototype.send = function(msg) {



	var needs_reget = false;
	try {
		if (typeof this.receiver.id == 'undefined' || typeof this.receiver.postMessage == 'undefined') {
			needs_reget = true;
		}
	} catch(e) {


	}
	if (needs_reget && typeof this.receiverId != 'undefined') {
		this.receiver = document.getElementById(this.receiverId).contentWindow;
	}

	var packet;
	if (!msg) {

		packet = this.id;
	} else {
		packet = this.id + ';' + msg;
	}
	this.receiver.postMessage(packet, '*');
};

PostMessagePacket._last_unique_id = null;
PostMessagePacket._get_unique_id = function() {
	var id = (new Date()).getTime();
	if (id == PostMessagePacket._last_unique_id) {
		id++;
	}
	PostMessagePacket._last_unique_id = id;
	return id.toString();
};

var JsonRpc = function() {

	this.ids = {};

	this.objectToJSON = function(obj) {
		var json = '';
		var results = [];

		if (obj === undefined || obj === null) {
			return 'null';
		}

		switch (obj.constructor) {
			case Object:
				for (var property in obj) {
					if (obj.hasOwnProperty(property)) {
						results.push(this.objectToJSON(property) + ': ' + this.objectToJSON(obj[property]));
					}
				}
				json = '{' + results.join(', ') + '}';
				break;
			case Array:
				for (var i = 0; i < obj.length; i++) {
					results.push(this.objectToJSON(obj[i]));
				}
				json = '[' + results.join(', ') + ']';
				break;
			case Number:
			case Boolean:
				json = obj.toString();
				break;
			case String:

				var specialChars = {'\b': '\\b', '\t': '\\t', '\n': '\\n', '\f': '\\f', '\r': '\\r', '\\': '\\\\'};

				json = obj.replace(/[\x00-\x1f\\]/g, function(match) {
					var ch = specialChars[match];
					return ch ? ch : '\\u00' + match.charCodeAt().toPaddedString(2, 16);
				});

				json = '"' + json.replace(/"/g, '\\"') + '"';
				break;
			default:

				json = 'null';
				break;
		}

		return json;
	};

	this.createHandler = function(send_func, registered_funcs) {
		var that = this;
		var handler = function(message) {

			try {
				var rpc = eval('(' + message + ')');
			} catch(e) {
				alert('bad JSON: ' + message);
				return;
			}
			if (rpc.method) {

				if (!registered_funcs[rpc.method]) {
					return;
				}

				var retval = registered_funcs[rpc.method].apply(null, rpc.params);
				if (rpc.id) {
					var response = {
						result: retval,
						error: null,	// TODO
						id: rpc.id
					};
					send_func(that.objectToJSON(response));
				}
			} else if(rpc.result) {

				if (!that.ids[rpc.id]) {
					return;
				}

				that.ids[rpc.id](rpc.result);
				delete that.ids[rpc.id];
			}
		};
		return handler;
	};

	this.execute = function(send_func, method, params, response_callback) {
		response_callback = response_callback || null;
		var id = (response_callback) ? (new Date()).getTime() : null;

		var request = {
			method: method,
			params: params,
			id: id
		};

		send_func(this.objectToJSON(request));

		if (id) {
			this.ids[id] = response_callback;
		}
	};
};
JsonRpc = new JsonRpc();

var ParentMessenger = function(childUrl, receiverUrl, container, receiveCallback) {


	if (navigator.userAgent.indexOf('Safari') >= 0 && parseInt(navigator.userAgent.substring(navigator.userAgent.indexOf('Version/') + 8), 10) == 3) {
		throw new Error("unsupported.");
	} else if (window.opera) {
		throw new Error("unsupported.");
	}



	if (!receiverUrl &&
		navigator.userAgent.indexOf('Gecko') >= 0 &&
		parseFloat(navigator.userAgent.slice(navigator.userAgent.indexOf('rv:') + 3, navigator.userAgent.indexOf('rv:') + 6)) < 1.9) {
		throw new Error("unsupported.");
	}


	if (/msie/i.test(navigator.userAgent) && !/opera/i.test(navigator.userAgent)) {


		if (document.domain == window.location.hostname) {
			receiverUrl = '';
		}
	}

	var that = this;
	this.childUrl = childUrl;
	this.receiverUrl = receiverUrl;
	this.container = container || document.body;

	this.packetHandler = null;


	this._ready = false;
	this._error = false;


	var _createReceiverForFragmentPacket = function() {

		that.receiver = document.createElement('iframe');
		that.receiver.src = receiverUrl;
		that.receiver.id = 'receiver_' + (new Date()).getTime();
		that.receiver.name = that.receiver.id;

		that.receiver.frameBorder = '0';
		that.receiver.frameSpacing = '0';
		that.receiver.style.borderStyle = 'none';

		var receiver_onload = function() {
			var receiver = document.getElementById(that.receiver.id).contentWindow;

			try {
				receiver.document.body.innerHTML = '';
			} catch(e) {

				that._error = true;
			}
			receiver.document.body.style.padding = '0px';
			receiver.document.body.style.margin = '0px';

			var child = receiver.document.createElement('iframe');
			child.id = 'child';
			child.name = 'child';
			child.src = that.childUrl;

			child.frameBorder = '0';
			child.frameSpacing = '0';
			child.style.borderStyle = 'none';
			child.style.width = '100%';
			child.style.height = '100%';
			receiver.document.body.appendChild(child);

			that.child = receiver.document.getElementById('child').contentWindow;
			that.receiver = receiver;

			that.packetHandler = new FragmentPacket(that.receiver, that.child, that.childUrl, false, receiveCallback);

			that._listener = that.packetHandler.createListener();

			that.packetHandler.sendFlag(that.packetHandler.READY, 0);

			that._ready = true;
		};

		that.receiver.onreadystatechange = function() {
			if (this.readyState == 'complete') {
				receiver_onload();
			}
		};

		that.receiver.onload = receiver_onload;







		if (Dsq.Utils.ie) {
			if (that.container.clientWidth === 0) {

				var _waitForWidth = function() {
					if (that.container.clientWidth > 0) {
						Dsq.Utils.fixIframesIE(that.container.id);
					} else {
						window.setTimeout(_waitForWidth, 100);
					}
				};
				_waitForWidth();

				that._once = false;
				that.receiver.onresize = function() {
					if (!that._once) {
						Dsq.Utils.fixIframesIE(that.container.id);
					}
					that._once = true;
				};
			}
		}

		that.container.appendChild(that.receiver);
	};


	var _createReceiverForPostMessage = function() {

		var receiver_onload = function() {

			that.packetHandler.send();
			that._ready = true;
		};

		var id = PostMessagePacket._get_unique_id();
		var receiverId = 'child_' + id;


		ParentMessenger['_receiver_onload_' + receiverId] = receiver_onload;

		that.container.innerHTML += '<iframe ' +
			'src="' + childUrl + '" ' +
			'id="' + receiverId + '" ' +
			'name="' + receiverId + '" ' +
			'onload="ParentMessenger._receiver_onload_' + receiverId +'();" ' +
			'></iframe>';

		that.receiver = document.getElementById(receiverId).contentWindow;
		that.packetHandler = new PostMessagePacket(that.receiver, receiveCallback, id, receiverId);
		that._listener = that.packetHandler.createListener();
	};

	if (typeof window.postMessage == 'function') {
		_createReceiverForPostMessage();
	} else {
		_createReceiverForFragmentPacket();
	}

};

ParentMessenger.prototype.sendMessage = function(message) {
	var that = this;
	if (!this._ready) {

		window.setTimeout(function() { that.sendMessage(message); }, 10);
		return;
	}
	this.packetHandler.send(message);
	return true;
};

Dsq.NewFrames = function(url) {
	this.url = url;
};

Dsq.NewFrames.prototype.init = function(onFailure) {
	var that = this;

	try {
		this.messenger = new ParentMessenger(this.url, Dsq.jsonData.integration.receiver_url, this.container, this.receive_callback);
	} catch(e) {
		if (typeof onFailure == 'function') {
			onFailure();
		}
	}

	if (typeof onFailure == 'function') {
		var iId = window.setInterval(function() {
			if (typeof that.messenger == 'undefined') {
				window.clearInterval(iId);
				return;
			}
			if (that.messenger._ready) {
				window.clearInterval(iId);
			} else if (that.messenger._error) {
				window.clearInterval(iId);
				onFailure();
			}
		}, 10);
	}
};

Dsq.NewFrames.prototype._execute = function(method, args, callback) {
	var that = this;
	if (typeof that.messenger == 'undefined') {
		return false;
	}
	JsonRpc.execute(
		function(msg) { that.messenger.sendMessage(msg); },
		method,
		args || [],
		callback);
	return true;
};

Dsq.ReplyFrame = function(container, parent_post_id) {
	var that = this;
	this.container = container;
	this.parent_post_id = parent_post_id;

	var sendFunc = function(msg) {

		Dsq.Debug.log('Dsq.ReplyFrame.sendFunc');
		that.messenger.sendMessage(msg);
	};


	var postComment_onSuccess = function(response) {
		Dsq.jsonData.posts[response.message.id] = response.message.post_meta;
		if (!Dsq.jsonData.users[response.message.post_meta.user_key]) {
			Dsq.jsonData.users[response.message.post_meta.user_key] = response.message.user_meta;
		}


		var reply_position = (typeof(disqus_insert_wrt_sort) == 'undefined' 
			? (Dsq.jsonData.forum.reply_position ? -1 : null) 
			: (Dsq.jsonData.request.sort == 2 ? null : -1));
		
		if (response.message.post_meta.approved) {
			Dsq.Post.insert(response.message.post_meta.parent_post_id || reply_position, response.message.id, response.message.post_meta.message);
		}

		Dsq.Templates.postComment_onSuccess(response, parent_post_id, response.message.id);
	};

	var postComment_onFailure = function(response) {
		Dsq.Popup.popModal(response.message, 'Error');
		Dsq.Templates.postComment_onFailure(response, parent_post_id, response.message.id);
	};

	var editComment_onSuccess = function(response) {
		var post_id = parent_post_id;
		var message = Dsq.$('dsq-comment-message-' + post_id);
		
		message.innerHTML = response.message;
		Dsq.Templates.toggleEdit(post_id);
		Dsq.Templates.setLoadingButton(false);
	};
	
	var editComment_onFailure = function(response) {
		var post_id = parent_post_id;
		
		Dsq.Popup.popModal('Sorry, there was an error editing this comment.', 'Edit Error');
		Dsq.Templates.toggleEdit(post_id);
		Dsq.Templates.setLoadingButton(false);
	};

	var getUserByEmail_onSuccess = function(response) {
		var msg = response.message;
		var fields = Dsq.Templates.getFormFields(parent_post_id);

		if (msg.username) {

			Dsq.Templates.lightboxAuthenticate(parent_post_id, 'login', {
				'username': msg.username,
				'display_name': msg.display_name,
				'avatar_url': msg.avatar_url,
				'verified': msg.verified,
				'email': fields.email.value
			});
		} else {

			Dsq.Templates.lightboxAuthenticate(parent_post_id, 'register');
		}
	};

	var validateAuth_onSuccess = function(response, auth_choice) {
		Dsq.Templates.postComment(parent_post_id, null, true, auth_choice);
	};

	var validateAuth_onFailure = function(response, auth_choice) {
		var pid = parent_post_id ? '-' + parent_post_id : '';
		var msg = response.message;

		if (auth_choice == 'register') {
			var fields = ['email', 'username', 'password'];

			for (var i = 0; i < fields.length; i++) {
				var field = fields[i];
				var errorDiv = Dsq.$('dsq-' + field + '-errors' + pid);

				if (msg[field]) {
					errorDiv.innerHTML = msg[field];
				} else {
					errorDiv.innerHTML = '';
				}
			}
		} else if (auth_choice == 'login') {
			Dsq.$('dsq-lightbox-errors' + pid).innerHTML = '<p>We couldn\'t log you in. Please verify your login.</p>';
		}
		
		Dsq.Templates.setLoadingButton(false);
	};

	this.receive_callback = JsonRpc.createHandler(sendFunc, {
		'postComment.onSuccess': postComment_onSuccess,
		'postComment.onFailure': postComment_onFailure,
		'editComment.onSuccess': editComment_onSuccess,
		'editComment.onFailure': editComment_onFailure,		
		'getUserByEmail.onSuccess': getUserByEmail_onSuccess,
		'validateAuth.onSuccess': validateAuth_onSuccess,
		'validateAuth.onFailure': validateAuth_onFailure,
		'reload': function() { window.location.reload(); }
	});

	this.url = Dsq.Urls.REPLY +
		'?' + (new Date()).getTime() +
		'&f=socialmediaexplorer' +
		'&t=the_economy_of_free_is_stupid' +
		'&ff=' + Dsq.Thread.ff +
		'&default_text=' + encodeURIComponent(disqus_default_text) +
		'&ifrs=' + encodeURIComponent(disqus_iframe_css);
	if (this.parent_post_id) {
		this.url += '&parent_post=' + this.parent_post_id;
	}
};

Dsq.ReplyFrame.prototype = new Dsq.NewFrames(Dsq.ReplyFrame.url);

Dsq.ReplyFrame.prototype.post = function(author_name, author_email, author_url, authenticate, sharing_services, subscribe) {
	this._execute('postComment', [author_name, author_email, author_url, authenticate, sharing_services, subscribe]);
};

Dsq.ReplyFrame.prototype.edit = function(post_id, message) {
	this._execute('editComment', [post_id, message]);
};

Dsq.ReplyFrame.prototype.setState = function(parent_post_id, depth) {
	this._execute('setState', [parent_post_id, depth]);
};

Dsq.ReplyFrame.prototype.getUserByEmail = function(email) {
	this._execute('getUserByEmail', [email]);
};

Dsq.ReplyFrame.prototype.validateAuth = function(auth_choice, email, username, password) {
	this._execute('validateAuth', [auth_choice, email, username, password]);
};

Dsq.ReplyFrame.prototype.authenticateFacebook = function(session, forum_url) {
	this._execute('authenticateFacebook', [session, forum_url]);
};

	Dsq.Facebook = function() {
	var that = this;

	var handleSessionData = function(session) {

		var forum_url = Dsq.jsonData.forum.url;




		if (typeof disqus_facebook_forum != 'undefined') {
			forum_url = disqus_facebook_forum;
		}
		Dsq.frames.reply_0.authenticateFacebook(session, forum_url);
	};

	var onLogin = function() {
		FB.Connect.getSignedPublicSessionData(handleSessionData);
	};

	this.login = function() {
		FB.Connect.requireSession(onLogin, true);
	};
};
Dsq.Facebook = new Dsq.Facebook();


	






Dsq.Themes = {};

Dsq.Themes.narcissus = new function() {
	this.addPostContainer = 'dsq-form-area';
	this.textareaContainer = 'dsq-textarea-wrapper';



	
	this.header = function() {
		var comments_count, total_posts, num_posts;
		var html = '';
		var missing_perm_tmpl;

		if (Dsq.jsonData.request.missing_perm) {
			missing_perm_tmpl = Dsq.Templates.missingPermissions();
			if (missing_perm_tmpl) {
				html += '<div class="dsq-missing-permissions">' + missing_perm_tmpl + '</div>';
			}
		}

		total_posts = Dsq.jsonData.thread.total_posts;
		num_posts = Dsq.jsonData.thread.num_posts;

		if (total_posts) {
			comments_count = Dsq.FmtStrings.SHOWING_COMMENTS_FULL(total_posts, num_posts);
		} else {
			comments_count = Dsq.FmtStrings.SHOWING_COMMENTS_WITHOUT_PAGINATION(num_posts);
		}

		html += ' \
		<div id="dsq-comments-title"> \
			<h3>' + comments_count + '</h3> \
		</div> \
		';

		html += ' \
		<div class="dsq-options"> \
			<span class="dsq-item-sort">'
				+ Dsq.Strings.SORT_BY + ' \
				<select id="dsq-sort-select" onchange="Dsq.Thread.sortBy(this.value);"> \
					<option value="hot" ' + (Dsq.jsonData.request.sort == 4 ? 'selected="selected"' : '') + '>' + Dsq.Strings.POPULAR_NOW + '</option> \
					<option value="best" ' + (Dsq.jsonData.request.sort == 3 ? 'selected="selected"' : '') + '>' + Dsq.Strings.BEST_RATING + '</option> \
					<option value="newest" ' + (Dsq.jsonData.request.sort == 2 ? 'selected="selected"' : '') + '>' + Dsq.Strings.NEWEST_FIRST + '</option> \
					<option value="oldest" ' + (Dsq.jsonData.request.sort == 1 ? 'selected="selected"' : '') + '>' + Dsq.Strings.OLDEST_FIRST + '</option> \
				</select> \
				&nbsp; \
			</span> \
			<span class="dsq-subscribe-email"> \
				<img src="http://media.disqus.com/images/embed/email.png" style="width:12px;height:12px;vertical-align:middle"> \
				<span id="dsq-subscribe">'
					+ (Dsq.jsonData.context.subscribed
						? '<a href="#" onclick="Dsq.Thread.subscribe(0); return false">' + Dsq.Strings.UNSUBSCRIBE + '</a>'
						: '<a href="#" onclick="Dsq.Thread.subscribe(1); return false">' + Dsq.Strings.SUBSCRIBE_BY_EMAIL + '</a>')
				+ '</span> \
			</span> \
			<span class="dsq-subscribe-rss" style="width:12px;height:12px;vertical-align:middle"> \
				<img src="http://media.disqus.com/images/embed/bullet-feed.png" alt="" /> \
				<a href="http://socialmediaexplorer.disqus.com/the_economy_of_free_is_stupid/latest.rss">' + Dsq.Strings.SUBSCRIBE_BY_RSS + '</a> \
			</span> \
		</div> \
		';

		
		
			html += Dsq.Templates.realtime();
			html += Dsq.Templates.showThreadSettings();
			html = Dsq.Templates.postBox() + html;

		
		

		return html;

	};
	
	this.footer = function() {
		var html = '';

		html += Dsq.Templates.pagination();


		html += Dsq.Templates.reactions();

		
			html += Dsq.Templates.trackbacks();
		


		if (Dsq.jsonData.request.is_global_moderator) {
 			html += ' \
				<div class="dsq-global-moderator-extras">'
					+ '<strong>shortname:</strong> ' + Dsq.jsonData.forum.url
					+ '<strong>thread id:</strong> ' + Dsq.jsonData.thread.id
					+ '<strong>thread slug:</strong> ' + Dsq.jsonData.thread.slug
				+ '</div> \
			';
		}

		return html;
	};
	
	this.realtime = function() {
		var html = '';
		
		if (Dsq.jsonData.realtime_enabled) {
			html += '<div id="dsq-realtime-options" class="dsq-options">'
					 + Dsq.Strings.REALTIME_UPDATING_IS + ' <strong id="dsq-realtime-status" style="text-transform: lowercase">' + Dsq.Strings.ENABLED + '</strong>. \
					 <a href="#" id="dsq-realtime-toggle" style="text-transform: capitalize"></a> \
					</div>';
		}

		if (!Dsq.jsonData.forum.streaming_realtime) {
			html += ' \
				<div style="display: none" id="dsq-realtime-alert" class="dsq-realtime-alert"><span id="dsq-realtime-queued"></span> <a href="#" id="dsq-realtime-show"></a></div> \
			';
		}
		
		return html;
	};

	this.showThreadSettings = function() {
		if (!Dsq.jsonData.request.is_moderator) {
			return '';
		}

		html = '<div id="dsq-thread-settings" class="dsq-thread-settings">' + Dsq.Strings.MODERATOR_OPTIONS;
		html += '<a href="#" onclick="Dsq.Thread.showSettings(); return false;">' + Dsq.Strings.SETTINGS + '</a>';
		html += '<a href="#" onclick="Dsq.Thread.showModeratorActions(); return false;">' + Dsq.Strings.MODERATE + '</a>';
		if (Dsq.jsonData.forum.reactions_enabled && Dsq.jsonData.reactions.length === 0) {
			html += '<a href="#" onclick="Dsq.Reaction.reportMissingReactions(); return false;">'
						+ Dsq.Strings.REPORT_MISSING_REACTIONS
						+ '</a>';
		}
		html +='</div>';

		return html;
	};

	this.postBox = function(post_id, use_fallback_iframe) {


		var html;
		var display_sharing_options = Dsq.jsonData.request.is_authenticated;

		if (!Dsq.jsonData.request.is_authenticated && Dsq.jsonData.forum.disqus_auth_disabled && !Dsq.jsonData.forum.allow_anon_post) {
			return '';
		}
		
		if (Dsq.jsonData.request.is_remote) {


			if (!Dsq.jsonData.request.sharing.hasOwnProperty(Dsq.jsonData.request.remote_domain)) {
				display_sharing_options = false;
			}
		}
		
		if (post_id) {
			var _meta = Dsq.jsonData.posts[post_id];
			var userData = Dsq.jsonData['users'][_meta.user_key];				
		}
		
		var pid = post_id ? '-' + post_id : '';

		var _requestUserInfo = function() {
			var html;



			var user_has_email = false;

			html = '<div class="dsq-request-user-info"> <!-- // If authenticated --> \
				<a href="' + Dsq.jsonData.settings.disqus_url + Dsq.Urls.LOGOUT + '?ctkn=' + Dsq.CSRF_TOKEN + '" class="dsq-request-user-logout">' + Dsq.Strings.LOGOUT + '</a> \
				<table> \
					<tr> \
						<td rowspan="2">'
							+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '<a href="' + Dsq.jsonData.settings.disqus_url + Dsq.Urls.REQUEST_USER_PROFILE + '">' : '')
								+ '<img src="' + Dsq.Urls.REQUEST_USER_AVATAR + '" width="48" height="48" class="dsq-request-user-avatar">'
							+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '</a>' : '')
						+ '</td> \
						<td class="dsq-request-user-name">'
								+ (Dsq.jsonData.request.is_remote
									 ? '<span class="dsq-badge-small dsq-badge-' + Dsq.jsonData.request.remote_domain + '">' + Dsq.jsonData.request.remote_domain + '</span>'
									 : (Dsq.jsonData.request.is_verified
											? '<span class="dsq-badge-small dsq-badge-verified">Verified</span>'
											: '<span class="dsq-badge-small dsq-badge-registered">Registered</span>'))
							+ (!Dsq.jsonData.forum.disqus_auth_disabled ? ' <a href="' + Dsq.jsonData.settings.disqus_url + Dsq.Urls.REQUEST_USER_PROFILE + '">' : '') 
								+ Dsq.jsonData.request.display_username 
							+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '</a>' : '')
							+  (Dsq.jsonData.request.is_remote && user_has_email ? ' <small>(<a href="#" onclick="Dsq.Popup.remoteAccountSettings(); return false;">change settings</a>)</small>' : '')
							+  (!Dsq.jsonData.request.is_remote && !Dsq.jsonData.forum.disqus_auth_disabled ? ' <small>(<a href="' + Dsq.jsonData.settings.disqus_url + '/profile/info/" target="_blank">change name</a> or <a href="' + Dsq.jsonData.settings.disqus_url + '/profile/avatar/" target="_blank">picture</a>)</small>' : '')
						+ '</td> \
					</tr> \
					<tr> \
						<td class="dsq-request-user-stats"> \
							<span><big>' + Dsq.jsonData.request.comments_count + '</big> ' + (Dsq.jsonData.request.comments_count == 1 ? 'comment' : 'comments') + '</span> \
							<span><big>' + Dsq.jsonData.request.likes_count + '</big> ' + (Dsq.jsonData.request.likes_count == 1 ? 'like' : 'likes') + '</span> \
							<span><big>' + Dsq.jsonData.request.points + '</big> ' + (Dsq.jsonData.request.points == 1 ? 'point' : 'points') + '</span> \
						</td> \
					</tr> \
				</table> \
			</div> \
			';
			return html;
		};

		var _loginOptions = function() {
			var html;
			html = ' \
			<div class="dsq-authenticate"> \
				<p class="dsq-autheneticate-copy">'
				+ (Dsq.jsonData.forum.allow_anon_post
					? Dsq.Strings.YOU_ARE_COMMENTING_AS_A + ' <a class="dsq-help" title="Click for more information" href="#" onclick="Dsq.Popup.helpBadges(); return false">Guest</a>. ' + Dsq.Strings.OPTIONAL + ': ' + Dsq.Strings.LOGIN_BELOW + '.'
					: Dsq.Strings.REQUIRED + ': ' + Dsq.Strings.PLEASE_LOGIN_BELOW_TO_COMMENT + '.')
				+ '</p> \
				<ul class="dsq-login-buttons">'
					+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Popup.login(); return false"><img src="http://media.disqus.com/images/themes/narcissus/login-disqus.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_fb_connect ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Facebook.login(); return false;"><img src="http://media.disqus.com/images/themes/narcissus/login-facebook.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_twitter_signin ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Twitter.startTwitterConnect(); return false"><img src="http://media.disqus.com/images/themes/narcissus/login-twitter.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_openid ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.OpenID.requestURL(); return false" ><img src="http://media.disqus.com/images/themes/narcissus/login-openid.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_yahoo ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Yahoo.startYahooConnect(); return false"><img src="http://media.disqus.com/images/themes/narcissus/login-yahoo.gif" /></a></li>' : '')
				+ '</ul> \
			</div> \
			';
			return html;
		};

		if (!Dsq.jsonData.context.show_reply) {


			if (!Dsq.jsonData.request.is_authenticated) {



				return '<div id="dsq-form-area" style="display:none"><div id="dsq-textarea-wrapper"></div></div>' + _loginOptions();
			} else {
				return '';
			}
		}

		html = ' \
		<div id="' + (post_id 
			? 'dsq-reply-post-' + post_id
			: 'dsq-new-post')
		 	+ '" class="dsq-post-area"> \
			<div class="dsq-dc-logo"> \
				<a href="http://disqus.com/comments" target="_blank"><img src="http://media.disqus.com/images/themes/narcissus/disqus-logo.png"></a> \
			</div>'
			+ (post_id 
				? '<h3>' + Dsq.Strings.REPLYING_TO + ' ' + userData.display_name + '</h3>'
				: '<h3>' + Dsq.Strings.ADD_NEW_COMMENT + '</h3>')
			+ (Dsq.jsonData.request.is_authenticated 
				? _requestUserInfo()
				: _loginOptions() )
			+ '<div id="dsq-form-area' + pid + '">'
			+ '<div class="dsq-textarea"> \
				<div class="dsq-textarea-wrapper" id="dsq-textarea-wrapper' + pid + '"></div> \
			</div>'
			+ (!Dsq.jsonData.request.is_authenticated
			? ' \
			<div class="dsq-post-fields"> \
				<table> \
					<tr> \
						<td class="dsq-post-fields-left"><div class="dsq-input-wrapper"><input id="dsq-field-name' + pid + '" type="text" value="' + (disqus_def_name ? disqus_def_name : (Dsq.jsonData.session.name ? Dsq.jsonData.session.name : Dsq.Strings.NAME + '" class="dsq-placeholder')) + '" onfocus="Dsq.Templates.handlePlaceholder(event, this, \'name\')" onblur="Dsq.Templates.handlePlaceholder(event, this, \'name\')" /></div></td> \
						<td class="dsq-post-fields-right"><div class="dsq-input-wrapper"><input id="dsq-field-website' + pid + '" type="text" value="' + (Dsq.jsonData.session.url ? Dsq.jsonData.session.url : Dsq.Strings.WEBSITE + ' (' + Dsq.Strings.OPTIONAL.toLowerCase() + ')" class="dsq-placeholder') + '" onfocus="Dsq.Templates.handlePlaceholder(event, this, \'website\')" onblur="Dsq.Templates.handlePlaceholder(event, this, \'website\')" /></div></td> \
					</tr> \
					<tr> \
						<td class="dsq-post-fields-left"><div class="dsq-input-wrapper"><input id="dsq-field-email' + pid + '" type="text" value="' + (disqus_def_email ? disqus_def_email : (Dsq.jsonData.session.email ? Dsq.jsonData.session.email : Dsq.Strings.EMAIL + '" class="dsq-placeholder')) + '" onfocus="Dsq.Templates.handlePlaceholder(event, this, \'email\')" onblur="Dsq.Templates.handlePlaceholder(event, this, \'email\')" /></div></td> \
						<td class="dsq-post-fields-right"> \
							<div class="dsq-subscribe"> \
								<a href="#" onclick="Dsq.Templates.chooseSubscribe(' + post_id + '); return false" class="dsq-subscribe-menu"><span id="dsq-subscribe-select' + pid + '">' + (Dsq.jsonData.request.subscribe_on_post ? Dsq.Strings.SUBSCRIBE_TO_ALL_COMMENTS_BY_EMAIL : Dsq.Strings.DO_NOT_SUBSCRIBE_TO_COMMENTS) + '</span> <small>&#9660;</small></a> \
								<ul class="dsq-panel" id="dsq-subscribe-menu' + pid + '"> \
									<li><a href="#" onclick="Dsq.Templates.setSubscribe(2, this, ' + post_id + '); return false">' + Dsq.Strings.SUBSCRIBE_TO_ALL_COMMENTS_BY_EMAIL + '</a></li> \
									<li><a href="#" onclick="Dsq.Templates.setSubscribe(0, this, ' + post_id + '); return false">' + Dsq.Strings.DO_NOT_SUBSCRIBE_TO_COMMENTS + '</a></li> \
								</ul> \
								<input id="dsq-subscribe-on-post' + pid + '" type="hidden" value="' + Dsq.jsonData.request.subscribe_on_post + '" /> \
							</div> \
						</td> \
					</tr> \
				</table> \
			</div>'
			: '')
			+ '<div class="dsq-post-footer"> \
				<div class="dsq-sharing-options" ' + (!display_sharing_options ? 'style="display:none;"' : '') + '> \
					<button type="button" class="dsq-button-small" onfocus="document.getElementById(\'dsq-post-button' + pid + '\').focus();"><span>' + Dsq.Strings.SHARING_OPTIONS + ' <small>&#9660;</small></span></button> \
					<div class="dsq-panel"> '
						+ (Dsq.jsonData.request.sharing.twitter !== undefined
								&& Dsq.jsonData.request.sharing.twitter.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-twitter' + pid + '"'
								  + (Dsq.jsonData.request.sharing.twitter.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-twitter' + pid + '">' + Dsq.Strings.SHARE_ON + ' Twitter</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.facebook
								&& (Dsq.jsonData.request.sharing.facebook.enabled === true ||
										(Dsq.jsonData.request.is_remote && Dsq.jsonData.request.remote_domain == 'facebook'))
							? '<div><input type="checkbox" id="dsq-sharing-facebook' + pid + '"'
									+ (Dsq.jsonData.request.sharing.facebook.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-facebook' + pid + '">' + Dsq.Strings.SHARE_ON + ' Facebook</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.yahoo !== undefined
								&& Dsq.jsonData.request.sharing.yahoo.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-yahoo' + pid + '"'
									+ (Dsq.jsonData.request.sharing.yahoo.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-yahoo' + pid + '">' + Dsq.Strings.SHARE_ON + ' Yahoo!</label> \
								</div>'
							: '')
						+ (Dsq.jsonData.request.sharing.tumblr !== undefined
								&& Dsq.jsonData.request.sharing.tumblr.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-tumblr' + pid + '"'
									+ (Dsq.jsonData.request.sharing.tumblr.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-tumblr' + pid + '">' + Dsq.Strings.SHARE_ON + ' Tumblr</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.wordpress !== undefined
								&& Dsq.jsonData.request.sharing.wordpress.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-wordpress' + pid + '"'
									+ (Dsq.jsonData.request.sharing.wordpress.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-wordpress' + pid + '">' + Dsq.Strings.SHARE_ON + ' Wordpress</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.movabletype !== undefined
							  && Dsq.jsonData.request.sharing.movabletype.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-movabletype' + pid + '"'
									+ (Dsq.jsonData.request.sharing.movabletype.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-movabletype' + pid + '">' + Dsq.Strings.SHARE_ON + ' Movable Type</label> \
							   </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.typepad !== undefined
							  && Dsq.jsonData.request.sharing.typepad.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-typepad' + pid + '"'
									+ (Dsq.jsonData.request.sharing.typepad.auto === true ? 'checked=true' : '') + '/> \
								  <label for="dsq-sharing-typepad' + pid + '">' + Dsq.Strings.SHARE_ON + ' TypePad</label> \
							   </div>'
							: '')
						+ '<div><a href="' + Dsq.jsonData.settings.disqus_url + '/profile/connections/" target="_blank" class="dsq-configure-options">' + Dsq.Strings.CONFIGURE_OPTIONS + '</a></div>'
					+ '</div> \
				</div>'
				+ '<button type="button" class="dsq-button" id="dsq-post-button' + pid + '" onclick="Dsq.Templates.postComment(' + post_id + ', this, false)"><span>' + Dsq.Strings.POST_AS + ' '
				+ (Dsq.jsonData.request.display_username
					? Dsq.jsonData.request.display_username
					: Dsq.Strings.GUEST)
				+ '</span></button>'
				+ (post_id
					? '<button type="button" class="dsq-button" id="dsq-cancel-button' + pid + '" onclick="Dsq.Post.toggleReply(' + post_id +', this)"><span>' + Dsq.Strings.CANCEL + '</span></button>'
					: '')
			+ '</div>'
			+ '</div>' // end dsq-form-area
		+ '</div> \
		';
		
		return html;
	};




	this.appendPost = function(post_id) {
		var html = '<div id="dsq-append-post-' + post_id + '"></div>';
		return html;
	};

	this.postPrependHeader = function(post_id) {
		var html;
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		
		html = ' \
		<table> \
			<tr> \
				<td id="dsq-header-avatar-' + post_id + '" class="dsq-header-avatar" onmouseover="Dsq.Post.dropProfile(' + post_id + ')"> \
					<a id="dsq-avatar-' + post_id + '" class="dsq-avatar" href="' + userData.url + '" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">'
					+ (Dsq.jsonData.forum.show_avatar
					? '<img src="' + Dsq.jsonData.users[_meta.user_key].avatar + '" alt="" />'
					: '')
				+ '</a> \
				</td> \
				<td class="dsq-comment-header-meta"> \
		';

		
		return html;
	};
	
	this.postAppendHeader = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var html;
		var parent_display_name = '';
		
		if(_meta.parent_post_id) {

			var _parent_meta = Dsq.jsonData.posts[_meta.parent_post_id];

			if (_parent_meta) {
				var parentUserData = Dsq.jsonData['users'][_parent_meta.user_key];
				parent_display_name = parentUserData.display_name;
			}
		}

		html = ' \
		<img src="http://media.disqus.com/images/themes/narcissus/moderator.png" class="dsq-moderator-star" title="Moderator" /> \
		<span class="dsq-comment-header-time"><a href="#comment-' + post_id + '" onclick="Dsq.Popup.permalink(' + post_id + ')" title="Permalink">' + (_meta.is_realtime ? Dsq.Strings.JUST_NOW : _meta.date) + '</a></span> '
		+ (_meta.parent_post_id && parent_display_name
			? '<a href="#comment-' + _meta.parent_post_id + '" title="Jump to comment">in reply to ' + parent_display_name + '</a>'
			: '')
		+ '</td> \
		<td id="dsq-like-pts-' + post_id + '" class="dsq-comment-header-likes">'
		+ (_meta.points
			? _meta.points + Dsq.Utils.pluralize(_meta.points, ' person', ' people') + ' liked this.'
			: '')
		+ '</td> \
		</tr> \
		</table> \
		';
		return html;
	};

	this.preBody = function(post_id) {
		var html = '';
		return html;
	};

	this.postFooter = function(post_id) {
		var html;
		var _meta = Dsq.jsonData.posts[post_id];
		if(_meta.killed || !_meta.approved) { return ''; }
		
		html = ' \
		<div class="dsq-comment-footer" id="dsq-comment-footer-' + post_id + '"> \
			<div class="dsq-comment-footer-left">'
				+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator
					? '<a href="#" onclick="Dsq.Templates.moderateOptions(' + post_id+ '); return false">' + Dsq.Strings.MODERATE + '</a>'
					: '')
				+ '<a href="#" id="dsq-post-report-' + post_id + '" class="dsq-post-report" onclick="Dsq.Post.report(' + post_id + ', false); return false;">' + Dsq.Strings.FLAG + '</a> \
			</div> \
			<div class="dsq-comment-footer-right">'
				+ (_meta.votable 
					? '<span id="dsq-like-' + post_id + '" class="dsq-like">'
					+ (!_meta.up_voted
						? '<button type="button" class="dsq-button-small" onclick="Dsq.Post.rate(this, ' + post_id + ', 1)" >Like</button>'
						: 'You liked this.&nbsp;&nbsp;')
					+ '</span>'
					: '')
				+ (_meta.can_reply && !_meta.has_replies && _meta.from_request_user
					? '<button type="button" class="dsq-button-small dsq-post-edit" onclick="Dsq.Post.edit(this, ' + post_id + ')" >' + Dsq.Strings.EDIT + '</button>'
					: '')
				+ (_meta.can_reply
					? '<span class="dsq-comment-footer-reply" id="dsq-comment-footer-reply-' + post_id + '" onclick="Dsq.Post.toggleReply(' + post_id +', this)"> \
						<button type="button" class="dsq-button-small">' + Dsq.Strings.REPLY + '</button> \
						<button type="button" class="dsq-comment-footer-reply-tab">' + Dsq.Strings.REPLY + '</button><span></span> \
					</span>'
					: '')
			+ '</div> \
		</div> \
		';
		
		return html;
	};



	
	this.showRetweets = function(id, limit, element_id /* Optional */) {
		var source, html = '';

		for (var i = 0, reaction; reaction = Dsq.jsonData.reactions[i]; i++) {
			if (reaction.id === id) {
				source = reaction.retweets;
			}
		}

		if (source) {
			if (limit === 0) {
				limit = source.length;
			}

			for (var j = 0; j < limit; j++) {
				var rt = source[j];
				html += '<a href="' + rt.url + '">' + rt.author_name + '</a>'	+ ((j === (limit - 1)) ? '.' : ', ');
			}
		}

		if (element_id === undefined) {
			return html;
		}

		var element = document.getElementById(element_id);
		element.innerHTML = html;
		return element;
	};

	this.showMoreReactions = function(reactions, has_more, start, limit) {
		var link = document.getElementById('dsq-show-more-reactions');
		var container = link.parentNode;
		container.removeChild(link);

		for (var i = 0, reaction; reaction = reactions[i]; i++) {
			var el = Dsq.Templates.generateReactionHTML(reaction);
			if (el) {
				container.innerHTML += el;
			}
		}

		if (has_more) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = start;
			var l = limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			container.innerHTML += '<li id="dsq-show-more-reactions" class="dsq-show-more-reactions"><button type="button" class="dsq-button-small" onclick="' + handler + '">Show more reactions</button></li>';
		}
	};

	this.generateReactionHTML = function(reaction) {
		if (reaction.body === null || reaction.body == '') {
			return;
		}

		if (reaction.author_name === '') {
			reaction.author_name = '&nbsp;';
		}

		if (reaction.url === '') {
			reaction.url = reaction.get_service_url;
		}

		var item = '<li class="dsq-comment dsq-reaction" id="dsq-reaction-' + reaction.id + '">'
			+ '<div class="dsq-comment-header"> \
			<table> \
			<tr> \
			<td class="dsq-header-avatar"> \
			';

		if (reaction.author_url && reaction.author_url !== '') {
			item += '<a target="_blank" href="' + reaction.author_url +'" class="dsq-avatar">';
		}

		if (reaction.avatar_url && reaction.avatar_url !== '') {
			item += '<img src="' + reaction.avatar_url + '"/>';
		} else {

			item += '<img src="' + Dsq.jsonData.media_url + '/images/noavatar92.png"/>';
		}

		var service_icon = (reaction.get_service_name == 'trackback' || reaction.get_service_name == 'pingback' ? 'rss' : reaction.get_service_name.replace(' ', ''));
		item += (reaction.author_url && reaction.author_url !== ''
				? '</a>'
				: '')
			+ '</td>'
			+ '<td><cite class="dsq-comment-cite">' + reaction.author_name + '</cite> <span class="dsq-comment-header-time">' + reaction.date_created + '</span></td>'
			+ '<td class="dsq-comment-header-likes"></td>'
			+ '</tr></table></div>' // end dsq-comment-header
			+ '<div class="dsq-reaction-header" \
				<table> \
					<tr> \
						<td class="dsq-reaction-header-left">'
							+ '<img class="dsq-service-icon" src="' + Dsq.jsonData.media_url + '/images/reactions/services/' + service_icon + '.png" />'
							+ ' From <a class="dsq-service-name" target="_blank" href="' + reaction.url + '">' + reaction.get_service_name + '</a> '
							+ 'via <a href="' + reaction.source_url + '">' + (reaction.source == 'backtype' ? 'BackType' : 'UberVU') + '</a>'
						+ '</td>'
						+ '<td class="dsq-reaction-header-right">';

			if(reaction.retweets) {
				var num_retweets = reaction.retweets.length;
				if (num_retweets > 0) {
					if (num_retweets == 1) {
						item += 'One more retweet from <a href="' + reaction.retweets[0].url + '">'  + reaction.retweets[0].author_name + '</a>';
					} else {
						item += (num_retweets + ' more retweets from ');
						item += '<span id="dsq-reaction-retweets-' + reaction.id + '">';
						var n_tweets = (num_retweets > 3) ? 3 : num_retweets;
						item += Dsq.Templates.showRetweets(reaction.id, n_tweets);
						if (n_tweets != num_retweets) {
							item += '</span> <a onclick="Dsq.Templates.showRetweets(' + reaction.id + ', 0, \'dsq-reaction-retweets-' + reaction.id + '\');'
								+ 'this.parentNode.removeChild(this); return false;" href="#">Show all</a>';
						}
					}
				}
			}	
			item += '</td></tr> \
			</table> \
			</div>' // end dsq-reaction-header
			+ '<div class="dsq-comment-body"> \
				<div class="dsq-comment-message">' + reaction.body + '</div>'
			+ '</div> \
			<div class="dsq-comment-footer"> \
				<div class="dsq-comment-footer-left"> \
				</div>'
				+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator 
					? ' \
					<div class="dsq-comment-footer-right"> \
						<button type="button" class="dsq-button-small dsq-hide-reaction" onclick="Dsq.Reaction.hide(' + reaction.id + ')">Hide</button> \
					</div>'
					: '')
			+ '</div>'
		item += '</li>'; /* Reaction HTML ends */
		return item;
	};

	this.reactions = function() {
		var html, reaction;

		if (Dsq.jsonData.reactions === undefined || Dsq.jsonData.reactions.length === 0) {
			return '';
		}

		html = '';
		for (var i = 0; reaction = Dsq.jsonData.reactions[i]; i++) {
			var item = Dsq.Templates.generateReactionHTML(reaction);
			if (item) {
				html += item;
			}
		}

		if (Dsq.jsonData.has_more_reactions) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = Dsq.jsonData.reactions_start;
			var l = Dsq.jsonData.reactions_limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			html += '<li id="dsq-show-more-reactions" class="dsq-show-more-reactions"><button type="button" class="dsq-button-small" onclick="' + handler + '">Show more reactions</button></li>';
		}

		return '<h3 id="dsq-reactions-title" class="dsq-h3-reactions">Reactions</h3><ul id="dsq-reactions" class="dsq-reactions">' + html + '</ul>';
	};
	
	this._popupGeneric = function(content) {
		return ' \
		<div class="dsq-popup-container"> \
			<table> \
				<tbody> \
					<tr> \
						<td class="dsq-popup-tl"></td><td class="dsq-popup-b"></td><td class="dsq-popup-tr"></td> \
					</tr> \
					<tr> \
						<td class="dsq-popup-b"></td> \
						<td class="dsq-popup-body"> \
							<div class="dsq-popup-content"> \
								<div class="dsq-popup-title"> \
									<button type="button" class="dsq-button-small" style="float:right" onclick="Dsq.Popup._closePopup(null, true)">Close</button>'
									+ content['header'] 
								+ '</div>'
								+ content['body']
							+ '</div> \
							<div class="powered-by"><a href="http://disqus.com/comments/">Powered by <img src="http://media.disqus.com/images/embed/disqus-logo.png" alt="Disqus Comments" style="margin-bottom:-5px" /></a></div> \
						</td> \
						<td class="dsq-popup-b"></td> \
					</tr> \
					<tr> \
						<td class="dsq-popup-bl"></td><td class="dsq-popup-b"></td><td class="dsq-popup-br"></td> \
					</tr> \
				</tbody> \
			</table> \
		</div> \
		';
	};



	
	this.chooseSubscribe = function(post_id) {

		var pid = post_id ? '-' + post_id : '';
		var menu = Dsq.$('dsq-subscribe-menu' + pid);
		
		menu.style.display = menu.style.display == 'block' ? 'none' : 'block';
		
	};
	
	this.setSubscribe = function(value, el, post_id) {

		var pid = post_id ? '-' + post_id : '';
		var input = Dsq.$('dsq-subscribe-on-post' + pid);
		var select = Dsq.$('dsq-subscribe-select' + pid);
		var menu = Dsq.$('dsq-subscribe-menu' + pid);
		
		select.innerHTML = el.innerHTML;
		input.value = value;
		this.chooseSubscribe(post_id);
	};
	
	this.getFormFields = function(post_id) {

		var fields = {};
		var pid = post_id ? '-' + post_id : '';
		var name = Dsq.$('dsq-field-name' + pid);
		var email = Dsq.$('dsq-field-email' + pid);
		var website = Dsq.$('dsq-field-website' + pid);
		var username = Dsq.$('dsq-field-username' + pid);
		var password = Dsq.$('dsq-field-password' + pid);

		fields = {
			'name': name,
			'email': email,
			'website': website,
			'username': username,
			'password': password
		}
		
		return fields;
	}
	
	this.validateFields = function(post_id) {
		
		if(Dsq.jsonData.request.is_authenticated) { return true; }
		
		var fields = Dsq.Templates.getFormFields(post_id);
		
		var nameField = fields.name;
		var websiteField = fields.website;
		var emailField = fields.email;
		
		websiteField.value = (websiteField.value == Dsq.Templates.placeholder['website']) ? '' : websiteField.value;
		
		var v = [{

			validator: Dsq.Validators.name,
			value: nameField.value
		}, {

			validator: Dsq.Validators.email,
			value: emailField.value
		}, {

			validator: Dsq.Validators.url,
			value: websiteField.value
		}];
		
		return Dsq.Validators.validate(v, function(e) { Dsq.Popup.popModal(e, 'Oops...') } );
	};
	
	this.checkExistingUser = function(post_id) {
		var fields = Dsq.Templates.getFormFields(post_id);		
		Dsq.Popup.loading(post_id);
		
		if (post_id) {
			Dsq.frames['reply_' + post_id].getUserByEmail(fields.email.value);
		} else {
			Dsq.frames['reply_0'].getUserByEmail(fields.email.value);
		}
	};

	this.validateAuth = function(el_clicked, post_id, auth_choice) {
		var fields = Dsq.Templates.getFormFields(post_id);
		var email = fields.email ? fields.email.value : '';
		var username = fields.username ? fields.username.value : '';
		var password = fields.password ? fields.password.value : '';
		
		Dsq.Templates.setLoadingButton(el_clicked, post_id);
		
		if (post_id) {
			Dsq.frames['reply_' + post_id].validateAuth(auth_choice, email, username, password);
		} else {
			Dsq.frames['reply_0'].validateAuth(auth_choice, email, username, password);
		}
	};

	this.lightboxUpdateEmail = function(post_id, new_email) {
		var fields = Dsq.Templates.getFormFields(post_id);
		fields.email.value = new_email;
	};

	this.lightboxAuthenticate = function(post_id, auth_choice, auth_data) {
		var title, body;
		var pid = post_id ? '-' + post_id : '';

		if(typeof(auth_data) == 'undefined') {
			var auth_data = Dsq.Templates.getFormFields(post_id);
		}

		d = auth_data;

		switch(auth_choice) {
			case 'register':
				var suggestedUsername = d.name.value.replace(/[^a-zA-Z0-9-]/g,'').toLowerCase();
			
				title = Dsq.jsonData.forum.allow_anon_post ? 'Optional:' : 'Required:';
				title += ' Register a <img src="http://media.disqus.com/images/embed/disqus-profile.png" alt=Disqus Profile" />';

				body = ' \
				<ul class="dsq-lightbox-register-reasons"> \
				<li>Verify your comments</li> \
				<li>Edit and delete comments</li> \
				<li>Manage comments and replies</li> \
				</ul> \
				';

				body += ' \
				<div class="dsq-lightbox-auth-fields"> \
					<table> \
						<tr> \
							<td>Email</td> \
							<td><input type="text" value="' + d.email.value + '" onchange="Dsq.Templates.lightboxUpdateEmail(' + post_id + ', this.value)" /><div id="dsq-email-errors' + pid + '"></div></td> \
						</tr> \
						<tr> \
							<td>Username</td> \
							<td><input id="dsq-field-username' + pid + '" type="text" value="' + suggestedUsername + '"/><div id="dsq-username-errors' + pid + '"></div></td> \
						</tr> \
						<tr> \
							<td>Password</td> \
							<td><input id="dsq-field-password' + pid + '" type="password" /><div id="dsq-password-errors' + pid + '"></div></td> \
						</tr> \
					</table> \
					<div class="dsq-lightbox-switch-auth"><a href="#" onclick="Dsq.Templates.lightboxAuthenticate(' + post_id + ',\'login\'); return false">Login instead</a></div> \
				</div> \
				<div id="dsq-lightbox-errors' + pid + '" class="dsq-lightbox-errors"></div> \
				<div class="dsq-lightbox-submit"> \
					<div class="dsq-lightbox-auth-post"><button type="button" class="dsq-button" onclick="Dsq.Templates.validateAuth(this, ' + post_id + ',\'' + auth_choice + '\')">Register and Post comment</button></div>'
					+ (Dsq.jsonData.forum.allow_anon_post
						? '<div class="dsq-lightbox-auth-skip"><button type="button" class="dsq-button-small" onclick="Dsq.Templates.postComment(' + post_id + ', this, true)">Just post as a Guest</button></div>'
						: '')
				+ '</div> \
				';
				break;
			case 'login':
				title = Dsq.jsonData.forum.allow_anon_post ? 'Optional:' : 'Required:';
				title += ' Login to your <img src="http://media.disqus.com/images/embed/disqus-profile.png" alt=Disqus Profile" />';
				body = '';
				
				if(d.avatar_url) {
					body += '<div class="dsq-lightbox-recognized"><table><tr>';
					body += '<td><img src="' + d.avatar_url + '" alt="" /></td>';
					body += '<td><span class="dsq-badge ' + (d.verified ? 'dsq-badge-verified' : 'dsq-badge-registered') + '">' + (d.verified ? 'Verified' : 'Registered') + '</span></td>';
					body += '<td>Hey <strong>' + d.display_name + '</strong>, is that you? Login below to claim this comment.';
					body += '</tr></table></div>';
				}

				body += ' \
				<div class="dsq-lightbox-auth-fields"> \
					<table> \
						<tr> \
							<td>Username or Email</td> \
							<td><input id="dsq-field-username' + pid + '" type="text" value="' + (d.avatar_url ? d.username : '') + '" /></td> \
						</tr> \
						<tr> \
							<td>Password <a href="http://disqus.com/forgot" target="_blank">(cannot log in?)</a></td> \
							<td><input id="dsq-field-password' + pid + '" type="password" /></td> \
						</tr> \
					</table> \
					<div class="dsq-lightbox-switch-auth"><a href="#" onclick="Dsq.Templates.lightboxAuthenticate(' + post_id + ',\'register\'); return false">Register instead</a></div> \
				</div> \
				<div id="dsq-lightbox-errors' + pid + '" class="dsq-lightbox-errors"></div> \
				<div class="dsq-lightbox-submit"> \
					<div class="dsq-lightbox-auth-post"><button type="button" class="dsq-button" onclick="Dsq.Templates.validateAuth(this, ' + post_id + ',\'' + auth_choice + '\')">Login and Post comment</button></div>'
					+ (Dsq.jsonData.forum.allow_anon_post
						? '<div class="dsq-lightbox-auth-skip"><button type="button" class="dsq-button-small" onclick="Dsq.Templates.postComment(' + post_id + ', this, true)">Just post as a Guest</button></div>'
						: '')
				+ '</div> \
				';
				break;
			default:
				break;
		}
		Dsq.Popup.lightbox(body, title, post_id);
		Dsq.$('dsq-field-username' + pid).focus();
	};
	
	this.buttonsToRestore = [];
	this.setLoadingButton = function(btn, post_id) {
		var pid = post_id ? '-' + post_id : '';
		if (btn) {

			var loadingBtn = document.createElement('button');
			loadingBtn.id = btn.id + '-loading';
			loadingBtn.innerHTML = '<img src="http://media.disqus.com/images/loading-lite.gif" alt="" /> ' + Dsq.Strings.JUST_A_MOMENT;
			loadingBtn.className = btn.className + ' dsq-post-loading';
			btn.parentNode.appendChild(loadingBtn);
			btn.style.display = 'none';
			var cancelBtn = Dsq.$('dsq-cancel-button' + pid);
			if(cancelBtn) { cancelBtn.style.display = 'none'; this.buttonsToRestore.push(cancelBtn); }
			this.buttonsToRestore.push(btn);
		} else {

			var buttons = this.buttonsToRestore;
			for(var i = 0; i < buttons.length; i++) {
				buttons[i].style.display = 'inline';
				Dsq.Utils.deleteNode(Dsq.$(buttons[i].id + '-loading'));
			}
		}
		
	};

	this.postComment = function(post_id, el_clicked, force, auth_choice) {
		var append_id = post_id ? '-' + post_id : '';
		var fields = Dsq.Templates.getFormFields(post_id);

		if (Dsq.Templates.validateFields(post_id)) {

			if (!Dsq.jsonData.request.is_authenticated && !force &&
				((!Dsq.Utils.readCookie('skipped_auth') && !disqus_skip_auth && !Dsq.jsonData.forum.disqus_auth_disabled) || !Dsq.jsonData.forum.allow_anon_post)) {
				Dsq.Templates.checkExistingUser(post_id);
				return false;
			}
			var params = [];
			if (!Dsq.jsonData.request.is_authenticated) {
				params.push(fields.name.value,
					fields.email.value,
					fields.website.value);

				if (auth_choice == 'login' || auth_choice == 'register') {
					params.push({
						auth_choice: auth_choice,
						username: fields.username.value,
						password: fields.password.value,
						email: fields.email.value
					});
				} else {
					params.push(null);
				}

				params.push(null /* sharing options */, Dsq.$('dsq-subscribe-on-post' + append_id).value);
			} else {
				var service_checked = function(name) {
					var el = Dsq.$('dsq-sharing-' + name + append_id);
					return (el !== null && el.checked === true) ? '1' : '0';
				};
				params.push(null, null, null, null, {
					tw: service_checked('twitter'),
					fb: service_checked('facebook'),
					tr: service_checked('tumblr'),
					wp: service_checked('wordpress'),
					mt: service_checked('movabletype'),
					tp: service_checked('typepad'),
					yh: service_checked('yahoo')
				});
			}

			var frame = Dsq.frames['reply_' + (post_id ? post_id : 0)];
			frame.post.apply(frame, params);

			if (el_clicked) {
				Dsq.Templates.setLoadingButton(el_clicked, post_id);
			}
			
			if (force) {
				Dsq.Utils.createCookie('skipped_auth', true);	
			}
			
		} else {
			return false;
		}
	};

	this.editComment = function(el_clicked, post_id) {
		var edited_message = Dsq.$('dsq-edit-textarea-' + post_id).value;

		Dsq.Templates.setLoadingButton(el_clicked, post_id);
		Dsq.frames['edit_' + post_id].edit(post_id, edited_message);
	};

	this.toggleEdit = function(post_id) {
		var body = Dsq.$('dsq-comment-body-' + post_id);
		var message = Dsq.$('dsq-comment-message-' + post_id);

		if (!Dsq.Post.stateEditToggled[post_id]) {


			message.style.display = 'none';
			if (Dsq.$('dsq-edit-' + post_id)) {
				Dsq.$('dsq-edit-' + post_id).style.display = 'block';
			} else {

				var edit_area = document.createElement('div');
				edit_area.id = 'dsq-edit-' + post_id;
				edit_area.className = 'dsq-edit dsq-textarea';
				edit_area.innerHTML = ' \
				<div class="dsq-textarea-wrapper"> \
					<textarea class="dsq-edit-textarea" id="dsq-edit-textarea-' + post_id + '">' + message.innerHTML + '</textarea> \
				</div> \
				<div class="dsq-save-edit"> \
					<button type="button" onclick="Dsq.Templates.editComment(this, ' + post_id + ')" class="dsq-button-small">Save Edit</button> \
				</div> \
				<div id="dsq-edit-iframe-' + post_id + '" style="display: none"></div> \
				';

				body.appendChild(edit_area);

				if (!Dsq.frames['edit_' + post_id]) {
					var _meta = Dsq.jsonData.posts[post_id];
					Dsq.frames['edit_' + post_id] = new Dsq.ReplyFrame(Dsq.$('dsq-edit-iframe-' + post_id), post_id);
					Dsq.frames['edit_' + post_id].init();
					Dsq.frames['edit_' + post_id].setState(post_id, _meta.depth);
				}
			}
		} else {

			message.style.display = 'block';
			Dsq.$('dsq-edit-' + post_id).style.display = 'none';
		}
		
		Dsq.Post.stateEditToggled[post_id] = !Dsq.Post.stateEditToggled[post_id];
	};
	
	this.edit = function(el, post_id) {

		Dsq.Templates.toggleEdit(post_id);
	};

	this.toggleReply = function(post_id, button) {
		
		if(!this.stateReplyToggled[post_id]) {

			if (Dsq.$('dsq-reply-post-' + post_id)) {
				Dsq.$('dsq-append-post-' + post_id).style.display = 'block';
			} else {
				Dsq.$('dsq-append-post-' + post_id).innerHTML = Dsq.Templates.postBox(post_id);
				var container = Dsq.$('dsq-textarea-wrapper-' + post_id);
				if (!Dsq.frames['reply_' + post_id] && container) {
					var _meta = Dsq.jsonData.posts[post_id];
					Dsq.frames['reply_' + post_id] = new Dsq.ReplyFrame(container, post_id);
					Dsq.frames['reply_' + post_id].init(function() {

						Dsq.$('dsq-append-post-' + post_id).innerHTML = Dsq.Templates.postBox(post_id, true);
						Dsq.$('dsq-form-area-' + post_id).innerHTML = '';

						var theme = (typeof disqus_frame_theme == 'undefined') ? 'default' : disqus_frame_theme;
						Dsq.Iframes.showReplyIframeInContainer(Dsq.$('dsq-form-area-' + post_id), post_id, {theme: theme});

					});
					Dsq.frames['reply_' + post_id].setState(post_id, _meta.depth);
				}
			}
			Dsq.$('dsq-append-post-' + post_id).className = 'dsq-append-post';
			Dsq.$('dsq-comment-footer-reply-' + post_id).className = 'dsq-comment-footer-reply-active';
			
		} else {

			Dsq.$('dsq-append-post-' + post_id).style.display = 'none';
			Dsq.$('dsq-append-post-' + post_id).className = '';
			Dsq.$('dsq-comment-footer-reply-' + post_id).className = 'dsq-comment-footer-reply';
		}
		
		this.stateReplyToggled[post_id] = !this.stateReplyToggled[post_id];

		if(Dsq.Utils.ie && this.stateReplyToggled[post_id]) {

		}

		Dsq.Events.fire(Dsq.Events.REPLY_IFRAME_TOGGLED, {
			postId: post_id,
			opened: this.stateReplyToggled[post_id]
		});
	};
	
	this.moderateOptions = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		
		if(!Dsq.jsonData.request.is_moderator && !Dsq.jsonData.request.is_global_moderator) { return false; }

		var html;
		
		html = ' \
		<div class="dsq-moderate-options"> \
		<table>'
		+ (_meta.email ? '<tr><td>Email</td><td>' + _meta.email + '</td></tr>' : '')
		+ (_meta.ip ? '<tr><td>IP address</td><td>' + _meta.ip + '</td></tr>' : '')
		+ '<tr> \
			<td>Actions</td> \
			<td><ul>'
			+ (Dsq.jsonData.request.moderator_can_edit
				? '<li><a href="#" onclick="Dsq.Post.edit(this, ' + post_id + '); Dsq.Popup._closePopup(null, true); return false;">Edit Comment</a></li>'
				: '')
			+ '<li><a href="#" onclick="Dsq.Post.removePost(' + post_id + ', 1); Dsq.Popup._closePopup(null, true); return false;">Delete Comment</a></li> \
			<li><a href="#" onclick="Dsq.Post.reportSpam(' + post_id + '); Dsq.Popup._closePopup(null, true); return false;">Mark Spam</a></li> \
			<li><a href="#" onclick="Dsq.Popup.blacklist(' + post_id + '); return false">Block User</a></li> \
			</ul></td> \
			</table> \
		</div> \
		';
		
		html += '<p>Go to the full <a href="http://disqus.com/comments/moderate/" target="_blank">moderate panel</a> for more options.</p>';
		
		return Dsq.Popup.popModal(html, 'Moderate Options', post_id);
	};
	
	this.placeholder = {
		'class': 'dsq-placeholder',
		'name': Dsq.Strings.NAME,
		'email': Dsq.Strings.EMAIL,
		'website': Dsq.Strings.WEBSITE + ' (' + Dsq.Strings.OPTIONAL.toLowerCase() + ')'
	};
	
	this.handlePlaceholder = function(evt, el, key) {
		var placeholder = Dsq.Templates.placeholder[key];
		var className = Dsq.Templates.placeholder['class'];
		
		switch(evt.type) {
			case 'focus':
				if(el.value == placeholder) {
					el.value = '';
					el.className = '';
				}
				break;

			case 'blur':
				if(el.value == '') {
					el.value = placeholder;
					el.className = className;
				}
				break;
			default:
				break;
		}
	};
	
	this.paginate = function(page, el_clicked) {

		var extra_params = '';

		if(typeof disqus_per_page != 'undefined') {
			extra_params += '&per_page=' + disqus_per_page;
		}
		if(typeof disqus_sort != 'undefined') {
			extra_params += '&sort=' + disqus_sort;
		}

		Dsq.$('dsq-pagination').innerHTML += '<img src="http://media.disqus.com/images/loading-small.gif">';
		
		if(el_clicked) {
			Dsq.Templates.setLoadingButton(el_clicked);
		}
		
		Dsq.Utils.execScript('http://disqus.com/forums/socialmediaexplorer/thread.js'
			+ '?slug='	+ 'the_economy_of_free_is_stupid'
			+ '&p='		+ page
			+ extra_params);
	};
	
	
	this.rate = function(el, id, vote) {


		if(Dsq.jsonData.request.is_authenticated || Dsq.jsonData.forum.allow_anon_votes) {
			if(vote == 1) {
				Dsq.$('dsq-like-' + id).innerHTML = '<img src="http://media.disqus.com/images/loading-small.gif">';
			}
			Dsq.Utils.execScript('http://disqus.com/forums/socialmediaexplorer/vote.js'
				+ '?post_id='    + id
				+ '&vote='        + vote);
		} else {
			Dsq.Popup.login('To rate, please log in');
		}
	};

	this.voted = function(post_id, points, vote) {

		Dsq.$('dsq-like-pts-' + post_id).innerHTML = points + Dsq.Utils.pluralize(points, ' person', ' people') + ' liked this.';

		if(vote) {
			Dsq.$('dsq-like-' + post_id).innerHTML = 'You liked this.&nbsp;&nbsp;';
		}
	};




	this.postComment_onSuccess = function(response, parent_post_id, post_id) {
		var approved = response.message.post_meta.approved;

		if (parent_post_id) {
			Dsq.Post.toggleReply(parent_post_id);
		}

		Dsq.Popup._closePopup(null, true);
		
		if (approved) {
			Dsq.Post.incrementPostCount();
			Dsq.Post.outlineComment(post_id);
		} else {			
			var unapproved_msg = 'Thanks for posting!\
	 Your comment must be approved by a moderator before appearing here.\
			';
			Dsq.Popup.popModal(unapproved_msg, 'Comment awaiting approval', post_id);
		}

		var sharing_results = response.message.sharing_results;
		var sharing_errors = '';
		for (var service in sharing_results) {
			if (sharing_results.hasOwnProperty(service) === true) {
				if (sharing_results[service].error === true) {
					sharing_errors += service + ', ';
				}
			}
		}

		if (sharing_results.facebook && sharing_results.facebook.callback) {
			FB.ensureInit(function() {
				FB.Connect.streamPublish('', sharing_results.facebook.attachment);
			});
		}

		if (sharing_errors !== '') {
			var message = 'Your comment was posted, but there were errors sharing with the following connections: ';
			message += sharing_errors.replace(/,\s$/, '');
			message += '<p><a href="' + Dsq.jsonData.settings.disqus_url + '/profile/connections" target="_blank">Configure your connections here</a></p>'
			Dsq.Popup.popModal(message, 'Sharing options');
		}

		Dsq.Templates.setLoadingButton(false);
	};

	this.postComment_onFailure = function(response, parent_post_id, post_id) {

		Dsq.Templates.setLoadingButton(false);
	};
};




// TODO: It might be faster to use string methods to find all <li (...) </li> blocks and pass to Dsq.PostHandler manually.
Dsq.CommentsHandler = function(str, head, post_id, content, tail, offset, s) {
	var prepend_post = Dsq.Templates.prependPost(post_id);
	var append_post = Dsq.Templates.appendPost(post_id);

	content = content.replace(Dsq.POST_RE, Dsq.PostHandler);
	Dsq.Templates.postLoopCounter++;
	head = Dsq.Templates.Filters.commentContainer(post_id, head);
	return prepend_post + head + content + tail + append_post;
};

Dsq.PostHandler = function(str, h_head, post_id, h_content, h_tail, b_head, b_content, b_tail, offset, s) {
	var prepend_header = Dsq.Templates.postPrependHeader(post_id);
	var append_header = Dsq.Templates.postAppendHeader(post_id);
	var prepend_body = Dsq.Templates.preBody(post_id);
	var append_body = Dsq.Templates.postBody(post_id);
	var append_footer = Dsq.Templates.postFooter(post_id);

	b_content = b_content.replace(Dsq.POST_BODY_RE, Dsq.PostBodyHandler);
	return h_head + prepend_header + h_content + append_header + h_tail + b_head + prepend_body + b_content + append_body + b_tail + append_footer;
};

Dsq.PostBodyHandler = function(str, head, post_id, content, tail, offset, s) {
	content = Dsq.Templates.Filters.commentContent(post_id, content);
	return head + content + tail;
};

Dsq.MediaPostHandler = function(str, args, offset, s) {
	args = args.split(' ');
	if(args[0] == 'seesmic') {
		return '<br />' + Dsq.Templates.mediaSeesmic(args[1], args[2]);
	}
	return '';
};


/**
 * Shorcuts
 */
Dsq.$ = function(element) { return document.getElementById(element); };
Dsq.$b = document.body || document.getElementsByTagName('body')[0];


/**
 * Dsq.Debug: Logging functions.
 */

Dsq.Debug = new function() {this.log=function(s){};this.profile=function(f){if(typeof f == 'function')return f();else return eval(f);};};


/**
 * Dsq.Urls: URL paths
 */
Dsq.Urls = new function() {
	this.LOGIN = '/profile/login/';
	this.LOGOUT = '/logout/';
	this.REPLY = 'http://socialmediaexplorer.disqus.com/the_economy_of_free_is_stupid/reply.html';
	this.REQUEST_USER_PROFILE = '/AnonymousUser/';
	this.REQUEST_USER_AVATAR = 'http://media.disqus.com/images/noavatar92.png';
};
// Dsq.Urls

/**
 * Dsq.Validators: Validation for form fields
 */
Dsq.Validators = new function() {
	this.VALID_EMAIL_RE = /^[a-z0-9\-\_\+]+(\.[a-z0-9\-\_\+]+)*\@(([a-z0-9\-\_\+]+(\.[a-z0-9\-\_\+]+)*)+\.[a-z]{2,}|([0-9]+\.){3}[0-9]+)$/i;
	this.name = function(name) {
		var error = false;

		if(typeof Dsq.Templates.placeholder !== 'undefined' &&
		   name == Dsq.Templates.placeholder.name) {
			error = true;
		}
		if(name.length <= 1) {
			error = true;
		}

		if(error) {
			return "Please enter a name to comment.";
		} else {
			return true;
		}
	};
	this.email = function(addr) {
		if(Dsq.Validators.VALID_EMAIL_RE.test(addr)) {
			return true;
		} else {
			return "Please enter a valid email to comment.";
		}
	};
	this.url = function(addr) {
		if(!addr || addr.indexOf('.') != -1) {
			return true;
		} else {
			return "Please check your website URL (this field is optional).";
		}
	};

	this.validate = function(bulk_validation, failure_callback) {
		failure_callback = failure_callback || function(e){ alert(e); };

		for(var i = 0; i < bulk_validation.length; i++) {
			v = bulk_validation[i];
			ret = v.validator(v.value);
			if(ret !== true) {
				failure_callback(ret);
				return false;
			}
		}
		return true;
	};
};

/**
 * Dsq.Utils: Generic utility functions.
 */
Dsq.Utils = new function() {
	this.ie = /msie/i.test(navigator.userAgent) && !/opera/i.test(navigator.userAgent);
	this.ie7 = (document.all && !window.opera && window.XMLHttpRequest) ? true : false;
	this.ie6 = (!window.XMLHttpRequest) ? true: false;
	this.webkit = navigator.userAgent.indexOf('AppleWebKit/') >= 0;
	this.gebiFromElementCollectionCache = {};
	this._styleSheet = null;

	this.gebiFromElement = function(el, id, tag) {
		// This only method only helps IE.
		if(!this.ie) {
			return Dsq.$(id);
		} else {
			var cacheKey = el.id + '-' + tag;
			tag = tag || 'div';
			if(typeof this.gebiFromElementCollectionCache[cacheKey] != 'undefined') {
				collection = this.gebiFromElementCollectionCache[cacheKey];
			} else {
				collection = el.getElementsByTagName(tag);
				this.gebiFromElementCollectionCache[cacheKey] = collection;
			}

			for(var i = 0; i < collection.length; i++) {
				if(collection[i].id == id) {
					return collection[i];
				}
			}
			return null;
		}
	};

	this.execOnReady = function(func) {
		var node = document.createElement('document:ready');
		try {
			node.doScroll('left');
			func();
			node = null;
		} catch(err) {
			setTimeout(function() { Dsq.Utils.execOnReady(func); }, 10);
		}
	};


	// Courtesy of http://www.quirksmode.org/js/cookies.html
	this.createCookie = function(name,value,days) {
		if (days) {
			var date = new Date();
			date.setTime(date.getTime()+(days*24*60*60*1000));
			var expires = "; expires="+date.toGMTString();
		}
		else var expires = "";
		document.cookie = name+"="+value+expires+"; path=/";
	};

	this.readCookie = function(name) {
		var nameEQ = name + "=";
		var ca = document.cookie.split(';');
		for(var i=0;i < ca.length;i++) {
			var c = ca[i];
			while (c.charAt(0)==' ') c = c.substring(1,c.length);
			if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length,c.length);
		}
		return null;
	};

	this.eraseCookie = function(name) {
		Dsq.Utils.createCookie(name,"",-1);
	};

	this.deleteNode = function(node) {
		if(node) {
			this.deleteChildren(node);
			if(typeof node.outerHTML != 'undefined') { node.outerHTML = ''; }
			else if(node.parentNode) { node.parentNode.removeChild(node); }
			delete node;
		}
	};

	this.deleteChildren = function(node) {
		if(node) {
			for(var x = node.childNodes.length-1; x >= 0; x--) {
				var childNode = node.childNodes[x];
				if(childNode.hasChildNodes()) { this.deleteChildren(childNode); }
				if(typeof childNode.outerHTML != 'undefined') { childNode.outerHTML = ''; }
				else node.removeChild(childNode);
				delete childNode;
			}
		}
	};

	this.findPos = function(obj) {
		var curleft = 0;
		var curtop = 0;
		if (obj.offsetParent) {
			do {
				curleft += obj.offsetLeft;
				curtop += obj.offsetTop;
			} while (obj = obj.offsetParent);
		}
		return [curleft,curtop];
	};

	this.getWindowSize = function() {
		var windowWidth = -1;
		var windowHeight = -1;

		if(typeof(window.innerWidth) == 'number') { //Non-IE
			windowWidth = window.innerWidth;
			windowHeight = window.innerHeight;
		} else if(document.documentElement) { // IE 6+ in 'standards compliant mode'
			windowWidth = document.documentElement.clientWidth || document.body.clientWidth;
			windowHeight = document.documentElement.clientHeight || document.body.clientHeight;
		}

		return [windowWidth, windowHeight];
	}

	this.getScrollPos = function() {
		var scrollWidth, scrollTop;

		if(document.documentElement && (document.documentElement.scrollTop || document.documentElement.scrollWidth)) {
			scrollWidth = document.documentElement.scrollWidth;
			// IE is weird here.  If no doctype is provided, document.body.scrollTop is 0,
			// otherwise document.documentElement.scrollTop is 0.
			scrollTop = document.documentElement.scrollTop || document.body.scrollTop;
		} else if(document.body.scrollTop && document.body.scrollWidth) {
			scrollWidth = document.body.scrollWidth;
			scrollTop = document.body.scrollTop;
		}

		return [scrollWidth, scrollTop];
	}

	this.addEventListener = function(instance, eventName, listener) {
		var listenerFn = listener;
		if (instance.addEventListener) {
			instance.addEventListener(eventName, listenerFn, false);
		} else if (instance.attachEvent) {
			listenerFn = function() {
				listener(window.event);
			};
			instance.attachEvent("on" + eventName, listenerFn);
		} else {
			throw new Error("Event registration not supported");
		}
		return {
			instance: instance,
			name: eventName,
			listener: listenerFn
		};
	};

	this.removeEventListener = function(event) {
		var instance = event.instance;
		if (instance.removeEventListener) {
			instance.removeEventListener(event.name, event.listener, false);
		} else if (instance.detachEvent) {
			instance.detachEvent("on" + event.name, event.listener);
		}
	};

	this.fixIframesIE = function(id) {
		var disqusThread = Dsq.$(disqus_container_id);
		var iframes = disqusThread.getElementsByTagName('iframe');

		if(id) {
			var container = Dsq.$(id);
		} else {
			var container = Dsq.$('dsq-content');
		}

		for(i = 0; i < iframes.length; i++) {
			if (container) {
				iframes[i].style.width = container.offsetWidth;
			}
		}
	};

	this.getElementsByClassName = function(oElm, strTagName, strClassName) {
	/* Credit: Jonathan Snook [http://www.snook.ca/jonathan], Robert Nyman [http://www.robertnyman.com] */
		var arrElements = (strTagName == "*" && oElm.all)? oElm.all : oElm.getElementsByTagName(strTagName);
		var arrReturnElements = new Array();
		strClassName = strClassName.replace(/\-/g, "\\-");
		var oRegExp = new RegExp("(^|\\s)" + strClassName + "(\\s|$)");
		var oElement;
		for(var i = 0; i < arrElements.length; i++) {
			oElement = arrElements[i];
			if(oRegExp.test(oElement.className)) {
				arrReturnElements.push(oElement);
			}
		}
		return (arrReturnElements);
	};

	this.postToUrl = function(url, post_data, opt_redirect) {
		var form = document.createElement('form');
		var iframe_container = document.createElement('div');
		var id = 'dsq-temp-iframe-' + (new Date()).getTime();

		form.method = 'POST';
		form.action = url;
		if (!opt_redirect) {
			form.target = id;
		}
		iframe_container.innerHTML = '<iframe style="display:none" name="' + id + '" id="' + id + '"></iframe>';

		for(var key in post_data) {
			if(post_data.hasOwnProperty(key)) {
				var input = document.createElement('input');
				input.name = key;
				input.type = 'hidden';
				input.value = post_data[key];

				form.appendChild(input);
			}
		}

		Dsq.$b.appendChild(iframe_container);
		Dsq.$b.appendChild(form);
		form.submit();
	};

	// Strips integer id from id of element in the form ('some-id-###')
	this.extractId = function(e) {
		var chunks = e.id.split('-');
		if(chunks.length <= 1) {
			return 0;
		} else {
			var retval = parseInt(chunks[chunks.length-1]);
			return !isNaN(retval) ? retval : null;
		}
	};

	this.getStyle = function(el, styleProp) {
		if(el.currentStyle) {
			var y = el.currentStyle[styleProp];
		} else if(window.getComputedStyle) {
			var y = document.defaultView.getComputedStyle(el, null).getPropertyValue(styleProp);
		}

		if(y == 'transparent' || y == '') {
			this.getStyle(el.parentNode, styleProp);
		} else {
			return y;
		}
	};

	this.execScript = function(url, append_qs, container) {
		var script = document.createElement('script');
		append_qs = typeof append_qs == 'undefined' ? true : append_qs;
		container = container || Dsq.container;

		if(append_qs) {
			var j = (url.indexOf('?') >= 0) ? '&' : '?';
			url += j + (new Date()).getTime();
		}
		script.type = 'text/javascript';
		script.charset = 'UTF-8';
		script.src = url;
		container.appendChild(script);
		return script;
	};

	this.pluralize = function(num, singular, plural) {
		return (num != 1) ? plural || 's' : singular || '';
	};

	this.getRequestParams = function(queryString /* optional */) {
		var pairs, tuple;
		var params = {};

		queryString = queryString || window.location.search.substring(1);
		pairs = queryString.split('&');

		for (var i = 0, pair; pair = pairs[i]; i++) {
			tuple = pair.split('=');
			params[tuple[0]] = (tuple[1] || true);
		}

		return params;
	};

	this.addCssRule = function(selector, styleText, index) {
		var stylesheet;
		index = index || 0;

		if(!this._styleSheet) {
			var styleEl = document.createElement('style');
			document.getElementsByTagName('head')[0].appendChild(styleEl);
			this._styleSheet = styleEl.sheet;
			if(!this._styleSheet) {
				// IE does not like our newly created stylesheet.
				this._styleSheet = document.styleSheets[document.styleSheets.length-1];
			}
		}
		stylesheet = this._styleSheet;

		if(stylesheet.insertRule) {
			var ruleText = selector + ' { ' + styleText + ' }';
			if(index == -1) {
				index = stylesheet.cssRules.length;
			}
			stylesheet.insertRule(ruleText, index);
		} else if(stylesheet.addRule) {
			stylesheet.addRule(selector, styleText, index);
		}
	};

	this.forEachIn = function(obj, callback) {
		for(var key in obj) {
			if(obj.hasOwnProperty(key)) {
				callback(key, obj[key]);
			}
		}
	};

	this._interpolateGlobalContext = {
		// values that get used a lot and are global to the request
		'profile_url': Dsq.Urls.REQUEST_USER_PROFILE,

		'disqus_url': Dsq.jsonData.settings.disqus_url,
		'media_url': Dsq.jsonData.settings.media_url,
		'request_username': Dsq.jsonData.request.username,
		'request_display_username': Dsq.jsonData.request.display_username,
		'forum_name': Dsq.jsonData.forum.name
	};

	this.renderFromContextStack = function(key, contexts) {
		// Returns the first instance of `key` in the array of objects `contexts` or else ''
		for (var i=0; i<contexts.length; i++) {
			if (contexts[i][key] !== undefined) {
				return String(contexts[i][key]);
			}
		}
		throw new Error('key ' + key + ' not found in context');
	};

	var that = this;
	this.interpolate = function(fmt, opt_localContext) {
		// Interpolate `fmt` named-format string with an assumed global context.
		// Based on `interpolate` in django.views.i18n
		var contextStack = [opt_localContext || {}, that._interpolateGlobalContext];
		return fmt.replace(/%\(\w+\)s/g, function(match){
			return that.renderFromContextStack(match.slice(2,-2), contextStack);
		});
	};

	this.stripTags = function(s) {
		// Removes HTML tags from `s`
		return s.replace(/(<([^>]+)>)/g,"");

	};

	this.assert = function(b) {
		if (!b) {
			throw new Error('Assertion error.');
		}
	};

};
// Dsq.Utils

/**
 * Dsq.Popup: Popup helper functions.
 */
Dsq.Popup = new function() {
	this.timeHide = new Array();
	this.timeShow = new Array();
	this.activePopup = {};
	this.profileCache = {};
	this.statusCache = {};

	this.showTimer = function(post_id) {
		// clear the hide timer
		clearTimeout(this.timeHide[post_id]);

		// start the timer
		if(!Dsq.Popup.profileIsOn && !Dsq.Thread.adminIsOn) {
			this.timeShow[post_id] = setTimeout("Dsq.Popup.popProfile(\"" + post_id + "\")", 400);
		}
	};

	this.hideTimer = function(post_id) {
		// clear the show timer
		clearTimeout(this.timeShow[post_id]);
	};

	this.updateProfile = function(username) {
		// Callback from /embed/profile.js
		if (this.statusCache[username]) {
			var statusEl = Dsq.$('dsq-profile-status-' + username);
			statusEl.innerHTML = this.statusCache[username];
			statusEl.style.display = 'block';
		}

		if (this.profileCache[username]) {
			var _cache = this.profileCache[username];

			var _genhtml = function(text) { return '<span><big>' + text + '</big></span>'; };
			var _no_comments = _genhtml(Dsq.FmtStrings.NUMBER_OF_COMMENTS(_cache.comments_count));
			var _no_likes = _genhtml(Dsq.FmtStrings.NUMBER_OF_LIKES(_cache.likes_count));
			var _no_points = _genhtml(Dsq.FmtStrings.NUMBER_OF_POINTS(_cache.points));

			var statsEl = Dsq.$('dsq-popup-profile-user-stats-' + username);
			statsEl.innerHTML = '';

			if (Dsq.jsonData.users[username].registered) {
				statsEl.innerHTML = _no_comments + _no_likes;
			}
			statsEl.innerHTML += _no_points;

			var activeSites = '';
			for (var i = 0; i < _cache.active_sites.length; i++) {
				var site = _cache.active_sites[i];
				activeSites += '<li><a href="' + site.url + '"> \
					<img src="' + site.favicon + '"/ width="16" height="16"/></a>\
					<a href="' + site.url + '">' + site.name + '</a></li>';
			}
			if (activeSites !== '') {
				Dsq.$('dsq-popup-profile-active-sites-' + username).innerHTML = activeSites;
			} else {
				Dsq.$('dsq-popup-profile-active-sites-' + username).innerHTML = 'This site.';
			}

			var moderatedSites = '';
			for (var i = 0; i < _cache.moderated_sites.length; i++) {
				var site = _cache.moderated_sites[i];
				moderatedSites += '<li><a href="' + site.url + '"> \
					<img src="' + site.favicon + '"/ width="16" height="16"/></a>\
					<a href="' + site.url + '">' + site.name + '</a></li>';
			}
			if (moderatedSites !== '') {
				Dsq.$('dsq-popup-profile-moderated-' + username).innerHTML = moderatedSites;
			} else {
				Dsq.$('dsq-popup-profile-moderated-wrapper-' + username).innerHTML = '';
			}
		}

		// Reposition popup after full HTML is rendered
		if(Dsq.Popup.activePopup && Dsq.Popup.activePopup.el) {
			Dsq.Popup.initPopup(Dsq.Popup.activePopup.el, Dsq.Popup.activePopup.id, Dsq.Popup.activePopup.type);
		}

	};

	this.showCookieMsgs = function() {
		var title = '';
		var message = '';
		var numAlerts = 0;

		Dsq.Utils.forEachIn(Dsq.jsonData.cookie_messages, function(k, v) {
			if (!v) return;

			switch(k) {
				// Cookie: Twitter
				case 'post_twitter':
					if (v === 'error') {
						title = 'Twitter Error!';
						message += '<li id="dsq-msg-twitter-error">Oops, we couldn\'t tweet this comment. Please check your <a href="http://disqus.com/account/services">account settings</a>.</li>';
					} else {
						var _msg = v.split(':');
						title = 'Tweeted!';
						message += '<li id="dsq-msg-twitter-success">Your comment was successfully tweeted. <a href="http://twitter.com/' + _msg[0] + '/status/' + _msg[1] + '">Click here to view the tweet</a>.</li>';
					}
					break;
				// Cookie: Unapproved Post
				case 'post_not_approved':
					title = 'Comment awaiting approval by a moderator';
					message += '<li id="dsq-msg-post-not-approved">Your comment must be approved by a moderator before appearing here.</li>';
					break;
				// Cookie: Profile Found
				case 'post_has_profile':
					title = 'Use your existing commenter profile';
					message += '<li id="dsq-msg-post-has-profile">You have just posted your commment as a <span class="dsq-badge-guest">Guest</span>, but you may already have a <span class="logo-disqus">Disqus</span> Profile.<br /><br /><a href="http://disqus.com/claim">Log in and claim this comment!</a></li>';
					break;
				case 'user_created':
					var _data = v.split(':');
					title = 'Profile created!';
					message += '<li id="dsq-msg-user-created">You have just created a <span class="logo-disqus">Disqus</span> Profile, the best way to claim, manage, and track your comments all over the web. \
					<br /><br />A confirmation is being sent to <strong>' + _data[1] + '</strong>. Please check for this email in order to verify your profile. \
					<ul class="dsq-list-tick"> \
						<li>Your username is <strong>' + _data[0] +'</strong>. <a href="http://disqus.com/people/' + _data[0] + '/" target="_blank">Click here to view your public profile</a>.</li> \
						<li>Be sure to set your profile picture, as well as connect your <span class="dsq-badge-facebook">Facebook</span> and <span class="dsq-badge-twitter">Twitter</span> accounts. <a href="http://disqus.com/account/" target="_blank">Click here for account settings</a>.</li> \
					</ul> \
					</li>'
					break;
				default:
					break;
			}
			numAlerts++;
		});

		if(numAlerts > 1) {
			message = '<ul class="dsq-list-bluebullet">' + message;
			message += '</ul>';
			title = 'Thanks for posting!';
		}
		if(numAlerts > 0) {
			if(typeof(disqus_cookie_msgs) == 'function') {
				disqus_cookie_msgs(message, title);
			} else {
				Dsq.Popup.popModal(message, title);
			}
		}
	};

	this.helpBadges = function(post_id) {
		var html = ' \
			<ul class="dsq-popup-help"> \
				<li><span class="dsq-badge dsq-badge-verified">Verified</span> has a <span class="logo-disqus">Disqus</span> Profile with a confirmed email address.</li> \
				<li><span class="dsq-badge dsq-badge-registered">Registered</span> has a <span class="logo-disqus">Disqus</span> Profile, but has not yet confirmed his or her email address.</li> \
				<li><span class="dsq-badge dsq-badge-guest">Guest</span> is not logged in with any account and has not claimed his or her comments.</li> \
				<li class="dsq-help-otheraccts">Other accounts</li> \
				<li><span class="dsq-badge dsq-badge-facebook">Facebook</span> is using his or her Facebook profile via Facebook Connect.</li> \
				<li><span class="dsq-badge dsq-badge-twitter">Twitter</span> is using his or her Twitter profile via Twitter Sign-in.</li> \
				<li><span class="dsq-badge dsq-badge-openid">OpenID</span> is using his or her OpenID.</li> \
			</ul> \
		';

		this.popModal(html, 'Help: Types of Commenters', post_id);
		return;
	};

	this.permalink = function(post_id) {
		var header = 'Link to this comment';
		var body = '<strong>You are anchored to</strong>:<br />' + document.location.protocol + '//' + document.location.host + document.location.pathname + document.location.search + '#comment-' + post_id;

		this.popModal(body, header, post_id);
	};

	this.login = function(header, body) {
		var h = header || 'Login or Register';
		var b = body || '';
		b += Dsq.Templates.frameLogin({id: 'dsq-popup-login'});
		b += '</iframe>'; // HACK: Sometimes there is something funky with the IFRAME SRC that causes no end tag
		this.popModal(b, h, null, true, 'dsq-popup-login');
	};

	this.blacklist = function(id) {
		var _meta = Dsq.jsonData.posts[id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		var title = 'Add to Blacklist';
		var message = ' \
		Adding this person to the blacklist will block him or her from commenting on this site. Check the following types that you would like to add to the blacklist:'
		+ (userData['registered'] ?
			'<div class="dsq-blacklist-option"> \
				<input id="dsq-blacklist-username" type="checkbox" checked> \
				<label for="dsq-blacklist-username"><strong>Username</strong>: ' + userData['username'] + '</label> \
			</div>'
			: '')
		+ (_meta.email ?
			'<div class="dsq-blacklist-option"> \
				<input id="dsq-blacklist-email" type="checkbox" checked> \
				<label for="dsq-blacklist-email"><strong>Email address</strong>: ' + _meta.email + '</label> \
			</div>'
			: '')
		+ '<div class="dsq-blacklist-option"> \
			<input id="dsq-blacklist-ip" type="checkbox" onclick="Dsq.$(\'dsq-blacklist-ip-warning\').style.display=\'block\'"> \
			<label for="dsq-blacklist-ip"><strong>IP address</strong>: ' + _meta.ip + '</label> \
		</div> \
		';

		message += ' \
			<p id="dsq-blacklist-ip-warning" style="display:none">	\
				Note: Blocking this person\'s IP address may also unintentionally prevent others, who share his/her IP address, from commenting on this site. \
				This may include people who are sharing the same computer, living in the same house, or using the same Internet provider. Only block an IP address as a last resort. \
			</p> \
		';

		message += ' \
			<p style="text-align:center"><button type="button" onclick="Dsq.Post.blockUser(' + id + '); this.disabled=true; this.innerHTML=\'Just one moment...\'">Add to Blacklist</button></p> \
		';

		Dsq.Popup.popModal(message, title);
	};

	this.remoteAccountSettings = function() {
		var body = '';
		// Set up IFrame.
		var params = {};
		var base_url = 'http://disqus.com/forums/socialmediaexplorer/_auth/embed/remote_settings/';
		var attributes = {id: 'dsq-popup-account-settings'};
		if (typeof disqus_frame_theme != 'undefined') {
			params['theme'] = disqus_frame_theme;
		}

		body = Dsq.Templates._frameGeneric(base_url, params, attributes);
		this.popModal(body, 'Account Settings', null, true, 'dsq-popup-account-settings');
	};

	this.popModal = function(message, title, post_id, use_listener, extra_classes) {
		var container = document.createElement('div');
		var header, body;

		Dsq.Popup._closePopup(null, true);

		if(typeof(title) == 'undefined') { title = ''; }
		if(typeof(use_listener) == 'undefined') { use_listener = true; }

		if(post_id) {
			container.id = 'dsq-popup-message-' + post_id;
		} else {
			container.id = 'dsq-popup-message';
		}

		header = title;
		body = message;

		container.innerHTML = Dsq.Templates.popupModal(header, body);
		Dsq.Popup.initPopup(container, post_id, 'message', extra_classes);
		if(use_listener) {
			Dsq.Popup.popupListener = Dsq.Utils.addEventListener(document, 'mouseup', Dsq.Popup._closePopup);
		}
	};

	this.popAlert = this.popModal;

	this.loading = function(post_id) {
		var title = Dsq.Strings.JUST_A_MOMENT;
		var body = '<div style="text-align:center; padding: 5px 0 10px 0"><img src="http://media.disqus.com/images/loading.gif" alt="" /></div>'
		Dsq.Popup.lightbox(body, title, post_id);
	};

	this.lightbox = function(message, title, post_id) {
		// Wraps Dsq.Popup.popModal

		var overlay = document.createElement('div');
		overlay.id = 'dsq-overlay';
		overlay.className = 'dsq-overlay';
		Dsq.$b.appendChild(overlay);
		
		Dsq.Popup.popModal(message, title, post_id, false, 'dsq-lightbox');
	};

	this.popProfile = function(post_id, userKey) {
		var post = Dsq.jsonData['posts'][post_id];
		if (post && post.has_been_anonymized) {
			Dsq.Popup.popModal('This message was anonymized by its previous owner.', 'Anonymized', post_id);
			return;
		}

		if(post_id) {
			userKey = Dsq.jsonData['posts'][post_id].user_key;	
		}
		var userData = Dsq.jsonData['users'][userKey];
		var elId = 'dsq-popup-profile-' + userKey;
		var container = document.createElement('div');

		if(this.activePopup.el) {
			this._closePopup(null, true);
			if(this.activePopup.linkClicked) {
				this.activePopup.linkClicked = false;
				return;
			}
		}

		container.id = elId;
		container.innerHTML = Dsq.Templates.popupProfile(userKey);

		this.initPopup(container, post_id, 'profile');
		this.popupListener = Dsq.Utils.addEventListener(document, 'mouseup', this._closePopup);

		if(!this.profileCache[userKey]) {
			Dsq.Utils.execScript('http://disqus.com/embed/profile.js'
				+ '?username=' + userKey
				+ '&anon=' + (userData['registered'] ? 0 : 1)
				+ '&f=' + Dsq.jsonData['request'].forum);
		} else {
			this.updateProfile(userKey);
		}
	};

	this._closePopup = function(e, force) {
		var activePopup = Dsq.Popup.activePopup.el;
		var id = Dsq.Popup.activePopup.id;
		var link = 'dsq-avatar-' + id; // HACK: Specific to profile toggle target

		// HACK: This event should be gone if there is no active popup.
		if(!activePopup) {
			return;
		}
		if(force || !Dsq.Popup.isClicked(e, activePopup.id)) {
			// TODO: This is breaking iE?
			if(Dsq.Popup.popupListener) {
				Dsq.Utils.removeEventListener(Dsq.Popup.popupListener);
			}
			
			// Kill overlay
			var overlay = Dsq.$('dsq-overlay');
			if(overlay) { Dsq.Utils.deleteNode(overlay); }
			
			try {
				Dsq.Utils.deleteNode(activePopup);
			} catch(e) {
				// HACK: IE6 throws an error when using deleteNode() with a node containing a <table> in the html.
				activePopup.parentNode.removeChild(activePopup);
			}
			Dsq.Popup.activePopup = {};
		}

		if(!force && Dsq.Popup.isClicked(e, link)) {
 			Dsq.Popup.activePopup.linkClicked = true;
		}

	};

	this.initPopup = function(popup, post_id, type, extra_classes) {
		popup.className = 'dsq-popup dsq-popup-' + type + ' ' + (extra_classes ? extra_classes : '');
		if(Dsq.Utils.ie6 || Dsq.Utils.ie7) {
			// HACK: We can't modify the body before it's ready, so we need
			//       to use an IE-safe "DOMReady" workaround before loading
			//       our popup.
			Dsq.Utils.execOnReady(function() {Dsq.$b.appendChild(popup); });
		} else {
			Dsq.$b.appendChild(popup);
		}

		popup.style.display = 'block';

		var xPos = (Dsq.Utils.getWindowSize()[0] - popup.offsetWidth) / 2;
		var yPos = (Dsq.Utils.getWindowSize()[1] - popup.offsetHeight) / 2;

		if(Dsq.Utils.ie6) {
			yPos += Dsq.Utils.getScrollPos()[1];
		}

		popup.style.left = xPos + 'px';
		popup.style.top = yPos + 'px';

		Dsq.Popup.activePopup = {
			'el' : popup,
			'id' : post_id,
			'type': type,
			'linkClicked' : false
		};
	};

	this.isClicked = function(e, id) {
		var t = e.target || e.srcElement;
		while(t && t.parentNode) {
			if(t.id == id) {
				return true;
			}

			t = t.parentNode;
		}
		return false;
	};
};
// Dsq.Popup

/**
 * Dsq.Templates
 */
Dsq.Templates = new function() {
	/*
	 * Counter keeping track of the number of posts iterated over.
	 */
	this.postLoopCounter = 0;
	this.filters = {};
	this.addPostContainer = 'dsq-post-add';
	this.textareaContainer = 'dsq-post-add';

	this.registerTemplate = function(name, func) {
		this['$$_' + name] = func;

		if(typeof DsqLocal.Filters != 'undefined'
		&& typeof DsqLocal.Filters[name] == 'function') {
			// Push filters to this.filters to unify code.
			this.filters[name] = this.filters[name] || [];
			this.filters[name].push(DsqLocal.Filters[name]);
		}

		this[name] = function() {
			var ret;

			if(typeof DsqLocal.Templates != 'undefined'
			&& typeof DsqLocal.Templates[name] == 'function') {
				ret = DsqLocal.Templates[name].apply(this, arguments);
			}

			if(ret === undefined) {
				ret = this['$$_' + name].apply(this, arguments);
			}

			if(this.filters[name]) {
				var args = [ret];

				args.push.apply(args, arguments);
				for(var i = 0; i < this.filters[name].length; i++) {
					ret = this.filters[name][i].apply(this, args);
				}
			}

			return ret;
		};
	};

	this.registerFilter = function(name, func) {
		this.filters[name] = this.filters[name] || [];
		this.filters[name].push(func);
	};

	/**
	 * Dsq.Templates.Filters
	 */
	this.Filters = new function() {
		this.commentContainer = function(post_id, s) {
			var _meta = Dsq.jsonData.posts[post_id];
			var classes = [];
			if(Dsq.jsonData.request.page > 1) {
				classes.push('dsq-append');
			}

			//
			// Extra classes used for custom themes
			//

			if(_meta.depth) {
				classes.push('dsq-comment-child', 'dsq-depth-' + _meta.depth, 'dsq-parent-is-' + _meta.parent_post_id);
			}


			//

			if(_meta.author_is_creator) {
				// TODO: We need to deprecate the "special" class since it is not properly prefixed.
				classes.push('special', 'dsq-special');
			}
			if(_meta.author_is_moderator) {
				classes.push('dsq-moderator');
			}
			classes.push(['dsq-odd', 'dsq-even'][Dsq.Templates.postLoopCounter % 2]);

			s = s.substring(0, s.lastIndexOf('>'));
			return s + ' class="dsq-comment ' + classes.join(' ') + '" style="margin-left:' + _meta.depth*30 + 'px">';
		};

		this.commentContent = function(post_id, s) {
			var _meta = Dsq.jsonData.posts[post_id];
			if (_meta.killed) {
				return '<em>Comment removed.</em>';
			} else if (!_meta.approved) {
				return '<em>This comment was flagged for review.</em>';
			}

			s = s.replace(Dsq.MEDIA_POST_RE, Dsq.MediaPostHandler);
			return s;
		};
	};

	//
	// Thread
	//
	// TODO: These need to be stripped of all Django template tags.

	this.authPost = function() {
		if (!Dsq.jsonData.context.show_reply) {
			return '';
		}
		var result = [];
		result = result.concat([
				'<div id="dsq-auth"',
						Dsq.jsonData.integration.reply_position ? 'class="dsq-auth-bottom"' : '',
						'>',
					'<div class="dsq-by">',
						'<a href="http://disqus.com" target="_blank">',
							(Dsq.jsonData.integration.disqus_logo ?
								Dsq.Utils.interpolate('<img src="%(media_url)s/images/embed/by-disqus.png" alt="discussion by DISQUS">') :
								Dsq.Utils.interpolate('<img src="%(media_url)s/images/embed/dsq-button-120x19.png" alt="discussion by DISQUS">')
							),
						'</a>',
					'</div>',
					'<div class="dsq-auth-header">',
						'<h3 id="dsq-add-new-comment" class="dsq-h3-addcomment">',
								Dsq.Strings.ADD_NEW_COMMENT,
						'</h3>',
						'<div id="dsq-login">',
						(!Dsq.jsonData.request.is_authenticated && Dsq.jsonData.forum.allow_anon_post
								? '<p class="dsq-login-message" id="dsq-login-message">You are commenting as a <a class="dsq-help" title="Click for more information" href="#" onclick="Dsq.Popup.helpBadges(); return false">Guest</a>. You may select one to log into:</p>'
								: '')
		]);
		if (!Dsq.jsonData.request.is_authenticated) {
			result = result.concat([
							Dsq.Utils.interpolate(
								'<a id="dsq-login-toggle" href="%(disqus_url)s%(login_url)s?next=article:%(thread_id)s" onclick="Dsq.Popup.login(); return false"><img class="dsq-login-icon" src="%(media_url)s/images/dsq-profile-btn.png" title="%(log_into)s" alt="%(log_into)s"/></a>',
								{login_url: Dsq.Urls.LOGIN, thread_id: Dsq.jsonData.thread.id, log_into: Dsq.Strings.LOG_INTO_DISQUS}
								),
							'&nbsp; ',
							(Dsq.jsonData.context.use_fb_connect ?
								'<div id="dsq-fbc-login" onlogin="DisqusFbcParentController.onLogin()" size="medium" background="light" length="short" style="display:inline; margin-right:7px"></div>' :
								''
							),
							(Dsq.jsonData.context.use_twitter_signin ?
								Dsq.Utils.interpolate(
									'<div id="dsq-twitter-login" class="dsq-twitter-login" onclick="Dsq.Twitter.startTwitterConnect();" style="display:inline; cursor: pointer"><img src="%(media_url)s/images/twitter-signin-short.png" style="margin-right:7px" /></div>', {}) : ''),
							(Dsq.jsonData.context.use_openid ?
								Dsq.Utils.interpolate(
									'<div id="dsq-openid-login" class="dsq-openid-login" onclick="Dsq.OpenID.requestURL();" style="display:inline; cursor:pointer;"><img src="%(media_url)s/images/openid-login-button.png"/></div>', {}
								) : '')
			]);
		}
		result = result.concat([
						'</div>', // dsq-login
					'</div>', // dsq-auth-header
					'<div id="dsq-authenticated" class="dsq-authenticated" ',
						Dsq.jsonData.request.is_authenticated ? 'style="display:block"' : '',
						'>',
						'<div class="dsq-authenticated-pic">',
								Dsq.Utils.interpolate('<a href="%(url)s" title="%(request_display_username)s">' +
																			'<img class="dsq-post-avatar" src="%(avatar_url)s" alt="" /></a>',
																			{avatar_url: Dsq.Urls.REQUEST_USER_AVATAR,
																			url: (Dsq.jsonData.request.is_remote
																					 ? Dsq.jsonData.request.url
																					 : Dsq.jsonData.settings.disqus_url + Dsq.Urls.REQUEST_USER_PROFILE) }),
						'</div>',
						'<div class="dsq-authenticated-info">',
							'<ul>',
								'<li>',
									(Dsq.jsonData.request.is_remote
										? Dsq.FmtStrings.LOGGED_IN_AS(
												Dsq.Utils.interpolate('<a href="%(url)s" title="%(request_display_username)s">%(request_display_username)s</a>', {url:Dsq.jsonData.request.url})
										  )
										: Dsq.FmtStrings.LOGGED_IN_AS(
												Dsq.Utils.interpolate('<a href="%(disqus_url)s%(profile_url)s" title="%(request_display_username)s">%(request_display_username)s</a>')
											)
									),
								'</li>',
								'<li class="logout">',
									(!Dsq.jsonData.request.is_remote
										? Dsq.Utils.interpolate('<img class="dsq-login-icon" src="%(media_url)s/images/dsqicon12.png" alt="%(logged_in_as)s"/>&nbsp',
											{logged_in_as: Dsq.FmtStrings.LOGGED_IN_AS(Dsq.jsonData.request.display_username)})
										: ''),

									(!Dsq.jsonData.request.is_remote
										? Dsq.Utils.interpolate('<a href="%(disqus_url)s%(logout_url)s?ctkn=%(csrf_token)s" title="%(logout_from_disqus)s">',
											{logout_url: Dsq.Urls.LOGOUT, csrf_token: Dsq.CSRF_TOKEN, logout_from_disqus: Dsq.FmtStrings.LOGOUT_FROM('DISQUS')})
										: ((Dsq.jsonData.request.remote_domain == 'twitter')
												? Dsq.Utils.interpolate('using Twitter (<a href="%(disqus_url)s%(logout_url)s?ctkn=%(csrf_token)s" title="Logout">Logout</a>)',
												 {logout_url: Dsq.Urls.LOGOUT, csrf_token: Dsq.CSRF_TOKEN})
												: ((Dsq.jsonData.request.remote_domain == 'openid')
													 ? Dsq.Utils.interpolate('using OpenID (<a href="%(disqus_url)s%(logout_url)s?ctkn=%(csrf_token)s" title="Logout">Logout</a>)',
													 {logout_url: Dsq.Urls.LOGOUT, csrf_token: Dsq.CSRF_TOKEN})
													 : ''
													)
											)
									),

									(!Dsq.jsonData.request.is_remote ? Dsq.FmtStrings.LOGOUT_FROM('<span class="logo-disqus">DISQUS</span>') : ''),
									'</a>',
								'</li>',
							'</ul>',
						'</div>',
					'</div>'
		]);
		if (Dsq.jsonData.context.use_fb_connect) {
			result = result.concat([
					'<div id="dsq-fbc-authenticated" class="dsq-authenticated">',
						'<div id="dsq-fbc-profilepic" class="dsq-authenticated-pic" uid="loggedinuser" type="FB.XFBML.ProfilePic" size="square" facebook-logo="true"></div>',
						'<div class="dsq-authenticated-info">',
							'<ul>',
								'<li>',
									'Logged in as <span id="dsq-fbc-name" uid="loggedinuser" type="FB.XFBML.Name" linked="true" useyou="false"></span>',
								'</li>',
								'<li class="logout">using Facebook Connect <a href="#" onclick="javascript:DisqusFbcParentController.logout();return false;">(Logout)</a></li>',
							'</ul>',
						'</div>',
					'</div>'
			]);
		}
		result = result.concat([
				'</div>', // dsq-auth
				'<div id="dsq-toolbar-items">',
				'</div>'
		]);
		result = result.concat([
					//
					//
					//
				((!Dsq.jsonData.forum.allow_anon_post && !Dsq.jsonData.request.is_authenticated) ?
					// Needs to be translated:
					('<p id="dsq-no-anon-msg">Required: Please log into <span class="logo-disqus">Disqus</span> ' +
					(Dsq.jsonData.context.use_fb_connect ? 'or connect with Facebook ' : '') +
					(Dsq.jsonData.context.use_twitter_signin ? 'or sign in with Twitter ' : '') +
					(Dsq.jsonData.context.use_openid ? 'or sign in using OpenID ' : '') +
					Dsq.Utils.interpolate('to comment on <strong>%(forum_name)s</strong>.</p>')) :
					''
				),
				'<div id="dsq-post-add"></div>',
				'<div style="margin:10px 0">',
				((Dsq.jsonData.forum.use_media) ?
						'<a href="#" id="dsq-media-link" onclick="Dsq.Post.showMenu(this, false, \'media\'); return false">' + Dsq.Strings.USE_MEDIA + ' <small>&#9660;</small></a>' :
						''),
				'</div>'
		]);
		return result.join('');
	};


	this.header = function() {

		var html = '\<h3 id="dsq-comments-count" class="dsq-h3-commentcount">\
	 <span id="dsq-num-posts">89</span> Comments\
	 &nbsp;\
	 <span class="dsq-item-feed">\
	 <a href="http://socialmediaexplorer.disqus.com/the_economy_of_free_is_stupid/latest.rss"><img src="http://media.disqus.com/images/embed/bullet-feed.png"></a>\
	 </span>\
	 </h3>\
	 <div id="dsq-options" style="margin:15px 0">\
	 <span class="dsq-item-sort">\
	 Sort by\
	 <select id="dsq-sort-select" onchange="Dsq.Thread.sortBy(this.value);">\
	 <option value="hot" selected="selected">Popular now</option>\
	 <option value="best" >Best Rating</option>\
	 <option value="newest" >Newest first</option>\
	 <option value="oldest" >Oldest first</option>\
	 </select>\
	 &nbsp;\
	 </span>\
	 <span class="dsq-item-cp"><a href="http://socialmediaexplorer.disqus.com/the_economy_of_free_is_stupid/">Community Page</a>&nbsp;&nbsp;&nbsp;</span>\
	 <span class="dsq-item-subscribe">\
	 <img src="http://media.disqus.com/images/embed/email.png" style="width:12px;height:12px;vertical-align:middle">\
	 <span id="dsq-subscribe">\
	 <a href="#" onclick="Dsq.Thread.subscribe(1); return false">Subscribe by email</a>\
	 </span>\
	 </span>\
	 </div>\
	 <div id="dsq-alerts">\
	 </div>\
		';

		
			html = Dsq.Templates.authPost() + html;
		

		
		if (Dsq.jsonData.request.is_moderator) { 
			html = ' \
			<div class="dsq-alert-message dsq-upgrade-message"> \
				<strong>Disqus upgrade available.</strong> Hi ' + Dsq.jsonData.request.display_username + ', this message is being displayed to you because you are a moderator of this site. <a href="#" onclick="Dsq.$(\'dsq-upgrade-message\').style.display=\'block\';this.style.display=\'none\';return false">Click here for details.</a> \
				<div style="display:none; margin-top:10px;" id="dsq-upgrade-message"> \
					A new theme is available with added features. <a href="http://disqus.com/comments/settings/' + Dsq.jsonData.forum.url + '/?p=customize">To change your theme, click here</a> and choose the theme Narcissus. \
					If you do not upgrade, you are missing out on features such as: real-time commenting, new sign-in integrations, and an upgrade interface. \
					<strong>This message will automatically go away in one week.</strong> \
				</div> \
			</div> \
			' + html; 
		}
		return html;
	};

	this.footer = function() {
		var html = Dsq.Templates.pagination();

		

		html += Dsq.Templates.reactions();

		
			html += Dsq.Templates.trackbacks();
		

		return html;
	};

	this.pagination = function() {
		var html = '';
		
		if (Dsq.$('dsq-pagination')) { Dsq.$('dsq-pagination').innerHTML = ''; }
		if (!Dsq.jsonData.thread.paginate) { return ''; }

		//
		// TODO: num_paginator still uses the template tag for pagination, 
		// 		while append_paginator does it all in JavaScript.
		//		This should all be in JavaScript.
		//

		if (Dsq.jsonData.thread.num_pages > 1 && Dsq.jsonData.request.page < Dsq.jsonData.thread.num_pages) {
			html = ' \<a class="dsq-paginate-append-text" href="#" onclick="Dsq.Thread.paginate(Dsq.jsonData.request.page + 1, this); return false">Show more comments...</a>\
	 <button type="button" class="dsq-button-small dsq-paginate-append-button" onclick="Dsq.Thread.paginate(Dsq.jsonData.request.page + 1, this);">Load more comments</button>\
			';
		}
		
		if (Dsq.$('dsq-pagination')) {
			Dsq.$('dsq-pagination').innerHTML = html;
			return '';
		} else {
			return '<div id="dsq-pagination" class="dsq-pagination">' + html + '</div>';
		}
	};

	this.trackbacks = function() {
		var html = '';

		if(typeof DsqLocal != 'undefined' && DsqLocal.trackback_url && DsqLocal.trackbacks) {
			var trackbacks = DsqLocal.trackbacks;
			var trackback_url = DsqLocal.trackback_url;
		} else {
			var trackbacks = [
			
			
			];
			var trackback_url = 'http://socialmediaexplorer.disqus.com/the_economy_of_free_is_stupid/trackback/';
		}

		html += '<div class="dsq-item-trackback">Trackback URL&nbsp;&nbsp;<input class="dsq-trackback-url" onclick="this.select()" readonly="true" value="' + trackback_url + '"></div>';

		if(trackbacks.length) {
			html += '<ul id="dsq-references">'
			for(var i = 0; i < trackbacks.length; i++) {
				var trackback = trackbacks[i];
				html += '<li><cite><a href="' + trackback.author_url + '" rel="nofollow">' + trackback.author_name + '</a></cite> \
						<p class="dsq-meta">' + trackback.date + '</p> \
						<p class="dsq-content">' + trackback.excerpt + '</p></li>';
			}
			html += '</ul>';
			html = '<h3 class="dsq-h3-trackbacks">Trackbacks</h3>' + html;
		}

		return html;
	}

	this.showRetweets = function(id, limit, element_id /* Optional */) {
		var source, html = '';

		for (var i = 0, reaction; reaction = Dsq.jsonData.reactions[i]; i++) {
			if (reaction.id === id) {
				source = reaction.retweets;
			}
		}

		if (source) {
			if (limit === 0) {
				limit = source.length;
			}

			for (var j = 0; j < limit; j++) {
				var rt = source[j];
				html += '<a href="' + rt.url + '">' + rt.author_name + '</a>'	+ ((j === (limit - 1)) ? '.' : ', ');
			}
		}

		if (element_id === undefined) {
			return html;
		}

		var element = document.getElementById(element_id);
		element.innerHTML = html;
		return element;
	};

	this.showMoreReactions = function(reactions, has_more, start, limit) {
		var link = document.getElementById('dsq-show-more-reactions');
		var container = link.parentNode;
		container.removeChild(link);

		for (var i = 0, reaction; reaction = reactions[i]; i++) {
			var el = Dsq.Templates.generateReactionHTML(reaction);
			if (el) {
				container.innerHTML += el;
			}
		}

		if (has_more) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = start;
			var l = limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			container.innerHTML += '<li id="dsq-show-more-reactions"><a href="#" onclick="' + handler + '">Show more reactions</a></li>';
		}
	};

	this.generateReactionHTML = function(reaction) {
		if (reaction.body === null || reaction.body == '') {
			return;
		}

		if (reaction.author_name === '') {
			reaction.author_name = '&nbsp;';
		}

		if (reaction.url === '') {
			reaction.url = reaction.get_service_url;
		}

		/* Reaction HTML begins */
		var item = '<li class="dsq-reaction" id="dsq-reaction-' + reaction.id + '">'
			+ '<div class="dsq-reaction-header">'
			+ '<div class="dsq-header-avatar">';

		if (reaction.author_url && reaction.author_url !== '') {
			item += '<a target="_blank" href="' + reaction.author_url +'">';
		} else {
			item += '<a target="_blank" href="#" onclick="return false;">';
		}

		if (reaction.avatar_url && reaction.avatar_url !== '') {
			item += '<img src="' + reaction.avatar_url + '"/>';
		} else {
			item += '<img src="' + Dsq.jsonData.media_url + '/images/noavatar32.png"/>';
		}

		var service_icon = (reaction.get_service_name == 'trackback' || reaction.get_service_name == 'pingback' ? 'rss' : reaction.get_service_name.replace(' ', ''));
		item += '<img class="dsq-service-icon" src="' + Dsq.jsonData.media_url + '/images/reactions/services/' + service_icon + '.png"/>'
			+ '</a></div>'
			+ '<cite><span>' + reaction.author_name + '</span></cite>'
			+ '<span class="dsq-header-meta"><a class="dsq-header-time">' + reaction.date_created + '</a></span>'
			+ '</div><div class="dsq-reaction-body">'
			+ '<div class="dsq-reaction-message">' + reaction.body + '</div>'
			+ '<div class="dsq-reaction-footer">From <a class="dsq-service-name" target="_blank" href="' + reaction.url + '">' + reaction.get_service_name + '</a> '
			+ 'via <a href="' + reaction.source_url + '">' + (reaction.source == 'backtype' ? 'BackType' : 'UberVU') + '</a>'
			+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator ? '&nbsp;&bull;&nbsp;<a class="dsq-hide-reaction" href="#" onclick="Dsq.Reaction.hide(' + reaction.id + '); return false;">Hide</a>' : '') + '</div></div>';

		if(reaction.retweets) {
			var num_retweets = reaction.retweets.length;
			if (num_retweets > 0) {
				item += '<div class="dsq-reaction-retweets">';
				if (num_retweets == 1) {
					item += 'One more retweet from <a href="' + reaction.retweets[0].url + '">'  + reaction.retweets[0].author_name + '</a>';
				} else {
					item += (num_retweets + ' more retweets from ');

					item += '<span id="dsq-reaction-retweets-' + reaction.id + '">';
					var n_tweets = (num_retweets > 15) ? 15 : num_retweets;
					item += Dsq.Templates.showRetweets(reaction.id, n_tweets);

					if (n_tweets != num_retweets) {
						item += '</span> <a onclick="Dsq.Templates.showRetweets(' + reaction.id + ', 0, \'dsq-reaction-retweets-' + reaction.id + '\');'
							+ 'this.parentNode.removeChild(this); return false;" href="#">Show all</a>';
					}
				}
				item += '</div>';
			}
		}

		item += '</li>'; /* Reaction HTML ends */
		return item;
	};

	this.reactions = function() {
		var html, reaction;

		if (Dsq.jsonData.reactions === undefined || Dsq.jsonData.reactions.length === 0) {
			return '';
		}

		html = '';
		for (var i = 0; reaction = Dsq.jsonData.reactions[i]; i++) {
			var item = Dsq.Templates.generateReactionHTML(reaction);
			if (item) {
				html += item;
			}
		}

		if (Dsq.jsonData.has_more_reactions) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = Dsq.jsonData.reactions_start;
			var l = Dsq.jsonData.reactions_limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			html += '<li id="dsq-show-more-reactions"><a href="#" onclick="' + handler + '">Show more reactions</a></li>';
		}

		return '<h3 class="dsq-h3-reactions">Reactions</h3><ul id="dsq-reactions" class="dsq-reactions">' + html + '</ul>';
	};
	
	this.missingPermissions = function() {
		return '';
	};

	//
	// Post
	//

	this.prependPost = function(post_id) {
		var html = '<div id="comment-' + post_id + '"></div>';
		return html;
	};

	this.appendPost = function(post_id) {
		var html = '<div id="dsq-comment-reply-' + post_id + '"></div>';
		return html;
	};

	this.postPrependHeader = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];

		var _includeServices = function() {
			var userServices = Dsq.Post.getUserServices(null, post_id);
			var html = '';
			var hiddenThreshold = 3; // Define # of services to show before stuffing them in hidden div

			for(var i = 0; i < userServices.length; i++) {
				html +=
				(i == hiddenThreshold
					? '<li id="dsq-drop-hidden-' + post_id +'" class="dsq-drop-hidden"><ul>'
					: '')
				+ '<li class="dsq-drop-services"> \
					<a class="dsq-service-' + userServices[i].name.toLowerCase() + '" href="' + userServices[i].url + '" target="_blank"> \
						<img src="' + Dsq.jsonData.media_url + '/images/embed/services/' + userServices[i].name.toLowerCase() + '.png" alt="' + userServices[i].name.toLowerCase() + '">'
					+ userServices[i].name
					+ '</a> \
				</li>';
			}

			if(i >= hiddenThreshold) {
				html += '</ul></li> \
				<li id="dsq-drop-more-' + post_id + '" class="dsq-drop-more"><a href="#" onclick="Dsq.Post.dropProfileMore(this, '+ post_id + '); return false"><small>&#9660;</small></a></li> \
				';
			}
			return html;
		};

		return ' \
			<div class="dsq-header-avatar" id="dsq-header-avatar-' + post_id + '" onmouseover="Dsq.Post.dropProfile(' + post_id + ')"> \
				<a id="dsq-avatar-' + post_id + '" class="dsq-avatar" href="' + userData.url + '" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">'
			+ (Dsq.jsonData.forum.show_avatar
				? '<img src="' + Dsq.jsonData.users[_meta.user_key].avatar + '" alt="" />'
				: '')
			+ '</a>'
			+ '</div> \
		';
	};

	this.postAppendHeader = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];

		return ''
			+ (_meta.author_is_moderator
				? '<img class="dsq-mod-star" src="http://media.disqus.com/images/bullet-star.png" title="Moderator" alt="" />'
				: '')
			+ '<span class="dsq-header-meta"> \
				<a id="dsq-time-' + post_id + '" class="dsq-header-time" href="#comment-' + post_id + '" title="Permalink">' + _meta.date + '</a> \
			</span>';
	};

	this.preBody = function(post_id) {
		return '';
	}

	this.postBody = function(post_id) {
		// TODO: Deprecate flagging conditional
		var _meta = Dsq.jsonData.posts[post_id];
		return ''
			+ (_meta.edited
				? '<p class="dsq-editedtxt">(Edited by a moderator)</p>'
				: '')
			;
	};

	this.postFooter = function(post_id) {
		// TODO: Use media should be conditional
		var _meta = Dsq.jsonData.posts[post_id];
		if(_meta.killed) { return ''; }

		return ' \
			<div class="dsq-comment-footer" id="dsq-comment-footer-' + post_id + '"> \
				<div id="dsq-points-' + post_id + '" class="dsq-likedtxt">'
				+ (_meta.points
					? _meta.points + Dsq.Utils.pluralize(_meta.points, ' person', ' people') + ' liked this comment.'
					: '')
				+ '</div>'
				+ '<ul class="dsq-comment-options dsq-list-style">'
				+ (_meta.votable
					? '<li class="dsq-list-first dsq-rate" id="dsq-rate-cont-' + post_id + '">'
					+ (!_meta.up_voted
						? '<a href="#" onclick="Dsq.Post.rate(this, ' + post_id + ', 1); return false;">Like</a>'
						: 'You liked this.') + '</li>'
					: '')
				+ '<li class="dsq-report' + (!_meta.votable ? ' dsq-list-first' : '') + '" id="dsq-post-report-' + post_id + '"><a href="#" class="dsq-post-report" onclick="Dsq.Post.report(' + post_id + ', false); return false;">Report</a></li> \
				</ul> \
				<ul class="dsq-list-style">'
				+ (_meta.can_reply
					? '<li class="dsq-list-first"><a href="#" id="dsq-reply-link-' + post_id +'" onclick="Dsq.Post.toggleReply(this, ' + post_id +'); return false;">Reply</a></li>'
					: '')
				+ (_meta.can_reply && !_meta.has_replies && _meta.from_request_user
					? '<li id="dsq-edit-el-' + post_id + '"><a id="dsq-edit-link-' + post_id + '" href="#" onclick="Dsq.Post.edit(this, ' + post_id + '); return false;">Edit</a></li>'
					: '')
				+ '<li class="' + (!_meta.can_reply ? 'dsq-list-first' : '') + '" id="dsq-more-el-' + post_id + '"><a id="dsq-more-link-' + post_id + '" href="#" onclick="Dsq.Post.showMenu(this, ' + post_id + ', \'more\'); return false">More <small>&#9660;</small></a></li>'
				+ (Dsq.jsonData.forum.use_media
					? '<li id="dsq-media-el-' + post_id +'" style="display:none"><a id="dsq-media-link-' + post_id + '" href="#" onclick="Dsq.Post.showMenu(this, ' + post_id + ', \'media\'); return false">Use Media <small>&#9660;</small></a></li>'
					: '')
				+ '</ul>'
				+ '<div id="dsq-reply-bar-' + post_id + '" class="dsq-reply-bar" style="display:none"> \
						<div id="dsq-reply-bar-items-' + post_id + '" class="dsq-reply-bar-items"> \
						</div> \
						<div id="dsq-reply-bar-auth-' + post_id + '" class="dsq-reply-bar-auth"> \
							 \
								 \
								 	<a href="#" class="dsq-help dsq-reply-req-opt" title="You are commenting as a Guest. You may choose to log into an existing DISQUS Profile, your Facebook, Twitter or OpenID account to comment on Social Media Explorer" onclick="Dsq.Popup.helpBadges(); return false">Optional:</a> \
								 \
								<img class="dsq-login-icon" src="http://media.disqus.com/images/dsq-favicon-16x16.png" alt="" /> \
								<a id="dsq-reply-login-' + post_id + '" href="http://disqus.com/profile/login/?next=article:23325193" onclick="Dsq.Popup.login(); return false">Login</a> \
								 \
									&nbsp;or&nbsp; \
									<img class="fb_login_image" src="http://static.ak.fbcdn.net/images/fbconnect/login-buttons/connect_light_small_short.gif" alt="Facebook Connect"/> \
									<a href="#" onclick="FB.Connect.requireSession(DisqusFbcParentController.onLogin); return false;">Connect</a> \
								 \
								&nbsp;or&nbsp; \
									<img src="http://media.disqus.com/images/twitter-signin-icon.png" alt="" /> \
									<a href="#" onclick="Dsq.Twitter.startTwitterConnect(); return false">Sign-in</a> \
								 \
								&nbsp;or&nbsp; \
									 <img src="http://media.disqus.com/images/openid-login-icon.png" alt="" /> \
									 <a href="#" onclick="Dsq.OpenID.requestURL(); return false">OpenID</a> \
								 \
							 \
						</div> \
					</div> \
					<div id="dsq-reply-' + post_id + '"></div> \
			</div> \
		';
	};

	//
	// Iframes
	//

	this._makeAttributes = function(attributes) {
		// Makes a tag attributes string out of an object.
		// Caller is responsible for making sure nothing needs to be escaped.
		var result = [];
		for (key in attributes) {
			result.push(' ' + key + '="' + attributes[key] + '"');
		}
		result = result.join('');
		return result;
	};

	this._frameGeneric = function(base_url, params, attributes) {
		if(typeof(disqus_callback_params) == 'undefined') {
			disqus_callback_params = '';
		}

		var default_params = {
			// TODO: These should be moved to Dsq.jsonData.
			'f'				: 'socialmediaexplorer',
			't'				: 'the_economy_of_free_is_stupid',
			// Do we need encodeURIComponent here?
			'ifrs'			: encodeURIComponent(disqus_iframe_css),
			'to_redirect'	: encodeURIComponent(window.location),
			'cbp'			: disqus_callback_params,
			'ff'			: Dsq.Thread.ff,
			'fc'			: Dsq.Thread.fc,
			'ac'			: Dsq.Thread.ac,
			'default_text'	: disqus_default_text
		};

		base_url += '?' + (new Date()).getTime();
		// Add params to default_params.
		if(params) {
			for(var key in params) {
				if(params.hasOwnProperty(key)) {
					default_params[key] = encodeURIComponent(params[key]);
				}
			}
		}
		// Build querystring.
		for(var key in default_params) {
			if(default_params[key] && default_params.hasOwnProperty(key)) {
				base_url += '&' + key + '=' + default_params[key];
			}
		}

		return [
			'<iframe marginwidth="0" marginheight="0" hspace="0" vspace="0" frameborder="0"',
			(' allowtransparency="true" src="' + base_url + '"'),
			this._makeAttributes(attributes),
			'</iframe>'].join('');
	};

	this.frameLogin = function(opt_attributes) {
		var params = {};
		var base_url = 'http://disqus.com/embed/login.html';
		var attributes = opt_attributes || {};
		attributes['class'] = 'dsq-post-login';

		if(typeof disqus_frame_theme != 'undefined') {
			params['theme'] = disqus_frame_theme;
		}
		return this._frameGeneric(base_url, params, attributes);
	};

	this.frameReply = function(post_id, extra_params, attributes) {
		// Returns the HTML for a reply iframe. Called by Dsq.Iframes.setReplyIframeToContainer
		var _meta = (typeof post_id != 'undefined') ? Dsq.jsonData.posts[post_id] : false;
		var base_url = Dsq.Urls.REPLY;
		var params = {
			'def_email'		: disqus_def_email,
			'def_name'		: disqus_def_name
		};
		if(extra_params) {
			for(var key in extra_params) {
				if(extra_params.hasOwnProperty(key)) {
					params[key] = extra_params[key];
				}
			}
		}
		if(_meta) {
			params['parent_post'] = post_id;
		}
		if(typeof disqus_per_page != 'undefined') {
			params['per_page'] = disqus_per_page;
		}
		if(typeof disqus_frame_theme != 'undefined') {
			params['theme'] = disqus_frame_theme;
		}
		if(Dsq.jsonData.request.is_authenticated) {
			attributes['class'] += '-authenticated';
		}
		return this._frameGeneric(base_url, params, attributes);
	};

	this.frameEdit = function(post_id) {
		var _meta = (typeof post_id != 'undefined') ? Dsq.jsonData.posts[post_id] : false;
		var base_url = 'http://disqus.com/embed/edit.html';
		var params = {
			'p' : post_id
		};
		return this._frameGeneric(base_url, params, {'class': 'dsq-post-edit', 'name': 'dsq-edit_' + post_id + '-frame'});
	};

	//
	// Menus
	//

	this.menuMore = function(post_id) {
		// TODO: "Remove post" button should hide menu.
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		return ' \
			<li><a href="#comment-' + post_id + '" onclick="Dsq.Popup.permalink(' + post_id + ')">Link</a></li> \
			<li><a href="#" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">Profile</a></li>'
	+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator
		? '	<li class="dsq-menu-sep"></li>' + (_meta.email ? '<li class="dsq-admin-email">' + _meta.email + '</li>' : '')
		+ '	<li class="dsq-admin-ip">' + _meta.ip + '</li> \
			<li class="dsq-menu-sep"></li>'
		+ (Dsq.jsonData.request.moderator_can_edit
			? ' <li class="dsq-admin-edit"><a href="#" onclick="Dsq.Post.edit(this, ' + post_id + '); return false;">Edit Comment</a></li>'
			: '')
		+ ' <li class="dsq-remove"><a href="#" onclick="Dsq.Post.removePost(' + post_id + ', 1); return false;">Remove Comment</a></li> \
			<li class="dsq-report-spam"><a href="#" onclick="Dsq.Post.reportSpam(' + post_id + '); return false;">Mark Spam</a></li> \
			<li class="dsq-block-user"><a href="#" onclick="Dsq.Popup.blacklist(' + post_id + '); return false">Block User</a></li>'
		: '');
	};

	this.menuMedia = function(post_id) {
		return ' \
			<li><a href="#" onclick="Dsq.Post.toggleMediaReply(this, ' + post_id + ', \'seesmic\'); return false;">Record video</a></li> \
		';
	};

	this.dropProfile = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];

		var _includeServices = function() {
			var userServices = Dsq.Post.getUserServices(null, post_id);
			var html = '';
			var hiddenThreshold = 3; // Define # of services to show before stuffing them in hidden div

			for(var i = 0; i < userServices.length; i++) {
				html +=
				(i == hiddenThreshold
					? '<li id="dsq-drop-hidden-' + post_id +'" class="dsq-drop-hidden"><ul>'
					: '')
				+ '<li class="dsq-drop-services"> \
					<a class="dsq-service-' + userServices[i].name.toLowerCase() + '" href="' + userServices[i].url + '" target="_blank"> \
						<img src="' + Dsq.jsonData.media_url + '/images/embed/services/' + userServices[i].name.toLowerCase() + '.png" alt="' + userServices[i].name.toLowerCase() + '">'
					+ userServices[i].name
					+ '</a> \
				</li>';
			}

			if(i >= hiddenThreshold) {
				html += '</ul></li> \
				<li id="dsq-drop-more-' + post_id + '" class="dsq-drop-more"><a href="#" onclick="Dsq.Post.dropProfileMore(this, '+ post_id + '); return false"><small>&#9660;</small></a></li> \
				';
			}
			return html;
		};


		var menu = '<li class="dsq-drop-showlnk"><a href="#" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">Expand &#8663;</a></li>';
		var pointsMessage = '';
		if (userData['registered']) {
			pointsMessage = 'with ' + userData['points'] + ' points (more points are better).';
		}

		if (userData['is_remote']) {
			var domain = userData['remote_domain_name'];
			menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' is a ' + domain + ' user ' + pointsMessage + '" onclick="Dsq.Popup.helpBadges()">';
			menu += '<span class="dsq-badge-' + domain.toLowerCase() + '">' + domain + '</span></li>';
		} else if (userData['registered']) {
			if (userData['verified']) {
				menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' has a verified commenter profile ' + pointsMessage + '" onclick="Dsq.Popup.helpBadges()">';
				menu += '<span class="dsq-badge-verified">Verified</span></li>';
			} else {
				menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' has a registered, but unverified, commenter profile ' + pointsMessage + '" onclick="Dsq.Popup.helpBadges()">';
				menu += '<span class="dsq-badge-registered">Registered</span></li>';
			}
		} else {
			menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' has not claimed this commenter profile." onclick="Dsq.Popup.helpBadges()"><span class="dsq-badge-guest">Guest</span></li>';
		}

		menu += _includeServices();
		return menu;
	};

	//
	// Popups
	//

	this._popupGeneric = function(content) {
		return ' \
		<div class="dsq-popup-content"> \
			<div class="dsq-popup-top"></div> \
			<div class="dsq-popup-body" class="clearfix"> \
				<div class="dsq-popup-body-padding"> \
					<div class="dsq-popup-header"> \
						<a class="dsq-close-link" href="#" onclick="Dsq.Popup._closePopup(null, true); return false"><img src="http://media.disqus.com/images/modal-close.png" alt="" /></a>'
						+ content['header']
					+ '</div>'
					+ content['body']
					+ '<div class="powered-by"><a href="http://disqus.com/comments/">Powered by <img src="http://media.disqus.com/images/embed/disqus-logo.png" alt="Disqus Comments" style="margin-bottom:-5px" /></a></div> \
				</div> <!-- padding --> \
			</div> <!-- body --> \
			<div class="dsq-popup-bottom"></div> \
		</div> \
		';
	};

	this.popupProfile = function(user_key) {
		var userServices = Dsq.Post.getUserServices(user_key, null);
		var userData = Dsq.jsonData['users'][user_key];
		var headerHtml = '';
		var bodyHtml = '';
		var content = {};

		var _includeServices = function() {
			var html = '';
			for(var i = 0; i < userServices.length; i++) {
				html +=
				(i == 0
					? '<h4>Connections</h4><ul>'
					: '')
				+ '<li> \
					<img src="' + Dsq.jsonData.media_url + '/images/embed/services/' + userServices[i].name.toLowerCase() + '.png" alt="' + userServices[i].name.toLowerCase() + '" title="' + userServices[i].name.toLowerCase() + '" /> \
					<a class="dsq-service-' + userServices[i].name.toLowerCase() + '" href="' + userServices[i].url + '" target="_blank">'
					+ userServices[i].name
					+ '</a> \
				</li>'
				+ (i+1 == userServices.length ? '</ul>' : '');
			}
			return html;
		};

		headerHtml = ' \
			<table> \
				<tr> \
					<td> \
						<a class="dsq-profile-userurl" href="' + userData.url + '"><img class="dsq-popup-profile-avatar" src="' + userData['avatar'] + '" alt="" /></a> \
					</td> \
					<td> \
						<div class="dsq-popup-profile-user"> \
							<h3>' + userData['display_name'] + '</h3> \
							<div class="dsq-popup-profile-user-stats" id="dsq-popup-profile-user-stats-' + user_key + '">Loading...</div> \
						</div> \
					</td> \
				</tr> \
			</table> \
		';

		bodyHtml = ' \
			<div class="dsq-popup-profile-state"> \
				This is a&nbsp;<span class="'
					+ (userData['registered']
						? (userData['verified']
							? ' dsq-badge-verified'
							: (userData['is_remote']
								? ' dsq-badge-' + userData['remote_domain_name'].toLowerCase()
								: ' dsq-badge-registered')
							)
							: ' dsq-badge-guest') + '">'
			+ (userData['registered']
				? (userData['verified']
					? 'Verified'
					: (userData['is_remote']
						 ? userData['remote_domain_name']
						 : 'Registered')
					)
				: 'Guest')
			+ '</span>&nbsp;commenter profile.'
			+ '&nbsp;<a class="dsq-profile-userurl" href="' + userData.url + '"><strong>View more comments </strong></a>'
			+ (!userData['points']
				? '<p class="dsq-popup-notice">If this is you, <a href="http://disqus.com/profile" target="_blank">claim it now</a> to manage your comments.</p>'
				: '')
			+ ((userData['registered'] && !userData['verified'] && (Dsq.jsonData.request.username && (Dsq.jsonData.request.username == userData['username'])) && !userData['is_remote'])
				? '<p class="dsq-popup-notice"><strong>Alert</strong>: You have not verified this account. <a href="http://disqus.com/verify">Verify it now.</a></p>'
				: '')
			+ '</div> \
			<div id="dsq-profile-status-' + user_key + '" class="dsq-popup-profile-status" style="display:none"></div> \
			<div class="dsq-popup-profile-snapshot"> \
				<table> \
					<tr> \
						<td> \
							<div id="dsq-popup-profile-active-sites-wrapper-' + user_key + '"> \
								<h4>Most active sites</h4> \
								<ul id="dsq-popup-profile-active-sites-' + user_key + '"> \
									<li>Loading...</li> \
								</ul> \
							</div> \
						</td> \
						<td>'
							+ _includeServices()
							+ '<div id="dsq-popup-profile-moderated-wrapper-' + user_key + '"> \
								<h4>Moderator of</h4> \
								<ul id="dsq-popup-profile-moderated-' + user_key + '"> \
									<li>Loading...</li> \
								</ul> \
							</div> \
						</td> \
					</tr> \
				</table> \
			</div> \
			';

		content = {
			'header': headerHtml,
			'body': bodyHtml
		};

		return this._popupGeneric(content);
	};

	this.popupReblog = function() {
		var headerHtml = '';
		var bodyHtml = '';
		var content = {};

		headerHtml = ' \
			<cite><span>Reblog this comment</span></cite> \
		';

		bodyHtml = ' \
			<div id="dsq-reblog-form" class="dsq-reblog-form"> \
			</div> \
		';

		content = {
			'header': headerHtml,
			'body': bodyHtml
		};

		return this._popupGeneric(content);
	};

	this.popupModal = function(title, message) {
		var headerHtml = '';
		var bodyHtml = '';
		var content = {};

		headerHtml = ' \
			<h3>' + title + '</h3> \
		';

		bodyHtml = message;

		content = {
			'header': headerHtml,
			'body': bodyHtml
		};

		return this._popupGeneric(content);
	};

	this.alertContent = function(name, post_id) {
		var alert = {
			'post_not_approved': {
				'title': 'Comment awaiting approval by a moderator',
				'message': 'Thanks for posting. Your comment must be approved by a moderator before appearing here.'
			},
			'post_has_profile': {
				'title': 'Use your existing commenter profile',
				'message': 'You have just posted your commment as a <span class="dsq-badge dsq-badge-guest">Guest</span>, but you may already have a <span class="dsq-badge dsq-badge-registered">Registered</span> commenter profile.<br /><br /><a href="http://disqus.com/claim">Log in and claim this comment!</a>'
			}
		};
		return alert[name] || false;
	};

	//
	// Actions
	//

	this.voted = function(post_id, points, vote) {
		// Update number of points
		Dsq.$('dsq-points-' + post_id).innerHTML = points + Dsq.Utils.pluralize(points, ' person', ' people') + ' liked this comment.';

		// Update link text
		if(vote) {
			Dsq.$('dsq-rate-cont-' + post_id).innerHTML = 'You liked this.';
		}
	};

	this.subscribed = function(status) {
		var title, message;

		if(status) {
			title = 'Subscribed!';
			message = 'You have subscribed to this comment thread. New comments will be sent directly to your email inbox, where you may read and respond by email.';
			Dsq.$('dsq-subscribe').innerHTML = ' \
				<a href="#" onclick="Dsq.Thread.subscribe(0); return false">Unsubscribe</a> \
			';
		} else {
			title = 'Unsubscribed';
			message = 'You have unsubscribed to this comment thread. New comments will no longer be sent to your email inbox.';
			Dsq.$('dsq-subscribe').innerHTML = ' \
				<a href="#" onclick="Dsq.Thread.subscribe(1); return false">Subscribe by email</a> \
			';
		}

		Dsq.Popup.popModal(message, title);

	};
	
	this.highlighted = function() {
		Dsq.Popup.popModal('This comment has been highlighted.', 'Highlighted comment');
	};

	//
	// Media
	//

	this.mediaSeesmic = function(id, thumb) {
		return ' \
			<div id="dsq-seesmic-' + id + '_preview" class="dsq-seesmic-preview"><a href="http://www.seesmic.com/video/' + id + '" target="_blank" class="see_link">&nbsp;</a> \
				<div style="display:block;width:160px; height:120px; border:none; background-image:url(http://t.seesmic.com/thumbnail/' + thumb + ')"> \
					<div id="dsq-seesmic-' + id + '_hide" class="seePlayOverlay" style="display:none;"><img onclick="see_play_video(\'' + id + '\',false)" src="http://media.disqus.com/images/seesmic/stopOverlay.png" width="50" height="50" style="cursor:pointer; cursor:hand; padding-top: 30px; padding-left: 50px" alt="" /></div> \
					<div id="dsq-seesmic-' + id + '_show" class="seePlayOverlay"><img onclick="see_play_video(\'' + id + '\',true)" src="http://media.disqus.com/images/seesmic/playOverlay.png" width="50" height="50" style="cursor:pointer; cursor:hand; border:none; padding-top: 30px; padding-left: 50px" alt="" /></div> \
				</div> \
			</div> \
			<div id="' + id + '_content" style="display:block; width:100%; padding-top:5px"></div> \
		';
	};

	//
	// Callbacks
	//

	this.postComment_onSuccess = function(parent_post_id) {
		// Increment post count
		var num_posts = Dsq.$('dsq-num-posts');
		var total_posts = Dsq.$('dsq-total-posts');
		
		if (num_posts) { 
			num_posts.innerHTML = parseInt(num_posts.innerHTML) + 1;
		}
		if (total_posts) { 
			total_posts.innerHTML = parseInt(total_posts.innerHTML) + 1;
		}
	};
};
// Dsq.Templates


/**
 * Dsq.Post
 */
Dsq.Post = new function() {
	this.openedMenu = {};
	this.menuEventListener = null;
	this.stateReplyToggled = {};
	this.stateEditToggled = {};
	this.stateRecordLink = {};

	/**
	 * Inserts a new post into the document.
	 *
	 * @param after_id {Number}	Insert a post before specified id.  If after_id
	 *							evaluates to false, then post in the front.  If
	 *							after_id is -1, post at the end.
	 */
	this.insert = function(after_id, id, message, author) {
		// Skeleton template from thread_posts.html.
		var skeleton = ' \
			<li id="dsq-comment-%(id)s"> \
				<div id="dsq-comment-header-%(id)s" class="dsq-comment-header"> \
					<cite id="dsq-cite-%(id)s" class="dsq-comment-cite"> \
						<a id="dsq-author-user-%(id)s" href="%(author_url)s" target="_blank" rel="nofollow">%(author_name)s</a> \
					</cite> \
				</div> \
				<div id="dsq-comment-body-%(id)s" class="dsq-comment-body"> \
					<div id="dsq-comment-message-%(id)s" class="dsq-comment-message">%(message)s</div> \
				</div> \
			</li> \
		';
		var _meta = Dsq.jsonData.posts[id];
		var _user_meta = Dsq.jsonData.users[_meta.user_key];
		var markup = Dsq.Utils.interpolate(skeleton, {
			id: id,
			message: message,
			author_url: _user_meta.blog,
			author_name: _user_meta.display_name
		});
		var div = document.createElement('div');
		markup = markup.replace(Dsq.COMMENTS_RE, Dsq.CommentsHandler);
		div.innerHTML = markup;

		if (after_id === -1) {
			Dsq.$('dsq-comments').appendChild(div);
		} else if (!after_id) {
			Dsq.$('dsq-comments').insertBefore(div, Dsq.$('dsq-comments').firstChild);
		} else if (Dsq.$('dsq-comment-' + after_id)) {
			// Get next node after "after_id", so we can insert before it.
			// If "after_id" is the last comment, the target node is the
			// last node.
			
			// var append_post_id = Dsq.Templates.appendPost(after_id).replace('<div id="','').replace('"></div>', '');
			var append_post_id = 'dsq-append-post-' + after_id;
			var node = Dsq.$(append_post_id);
			while (node = node.nextSibling) {
				if (!node || node.nodeType == 1) { // 1 == Node.ELEMENT_NODE
					break;
				}
			}
			if (!node) {
				node = Dsq.$(append_post_id);
			}
			node.parentNode.insertBefore(div, node);
		}
	};

	this.incrementPostCount = function() {
		
		var num_posts = Dsq.$('dsq-num-posts');
		var total_posts = Dsq.$('dsq-total-posts');

		if (num_posts) {
			num_posts.innerHTML = parseInt(num_posts.innerHTML, 10) + 1;
		}
		if (total_posts) {
			total_posts.innerHTML = parseInt(total_posts.innerHTML, 10) + 1;
		}
	}
	
	this.outlineComment = function(post_id) {
		Dsq.$('dsq-comment-' + post_id).className += ' dsq-comment-outline';
		setTimeout("(function () { Dsq.Post.clearOutlineComment(" + post_id + ") })()", 3000);
	};
	
	this.clearOutlineComment = function(post_id) {
		Dsq.$('dsq-comment-' + post_id).className = Dsq.$('dsq-comment-' + post_id).className.replace('dsq-comment-outline', '');
	};

	this.showMenu = function(el, id, name) {
		var anchorPos = Dsq.Utils.findPos(el);
		var menu = document.createElement('ul');

		if(this.openedMenu) {
			if(this.openedMenu.linkClicked) {
				this.openedMenu.linkClicked = false;
				return;
			}
		}

		switch(name) {
			case 'more':
				menu.innerHTML = Dsq.Templates.menuMore(id);
				break;
			case 'media':
				menu.innerHTML = Dsq.Templates.menuMedia(id);
				break;
			default:
				break;
		}

		// Add menu to document body
		menu.id = 'dsq-menu-' + id;
		menu.className = 'dsq-menu';
		Dsq.$b.appendChild(menu);

		// Position and show
		anchorPos[1] += 15;
		menu.style.left = anchorPos[0] + 'px';
		menu.style.top = anchorPos[1] + 'px';
		menu.style.display = 'block';

		// Set global reference
		this.openedMenu = {
			'el' : menu,
			'id' : id,
			'name' : name,
			'linkClicked' : false
		};

		// Set listener
		this.menuEventListener = Dsq.Utils.addEventListener(document, 'mouseup', this._hideMenu);
	};

	this._hideMenu = function(e) {
		var el = e.target || e.srcElement;
		var openedMenu = Dsq.Post.openedMenu.el;
		var id = Dsq.Post.openedMenu.id;

		if(!id) {
			var link = 'dsq-' + Dsq.Post.openedMenu.name + '-link';
		} else {
			var link = 'dsq-' + Dsq.Post.openedMenu.name + '-link-' + id;
		}

		if(!openedMenu) {
			return;
		}

		if(!Dsq.Popup.isClicked(e, openedMenu.id)) {
			openedMenu.style.display = 'none';
			Dsq.Utils.removeEventListener(Dsq.Post.menuEventListener);
			Dsq.Utils.deleteNode(openedMenu);

		} else {
			// Hide the menu if a link was clicked inside the menu.  We can't
			// completely remove the menu until the onclick event on the link
			// fires, but the menuEventListener will prevent multiple menus
			// from polluting the DOM.
			if(el && typeof el.href != 'undefined') {
				openedMenu.style.display = 'none';
				Dsq.Post.openedMenu.el = null;
			}
		}

		if(Dsq.Popup.isClicked(e, link)) {
 			Dsq.Post.openedMenu.linkClicked = true;
		}
	};


	this.getUserServices = function(user_key, id) {
		if(!user_key && id) {
			var _meta = Dsq.jsonData.posts[id];
			user_key = _meta.user_key;
		}
		var userData = Dsq.jsonData['users'][user_key];
		var userServices = [];

		// Keep a full list of supported services. This is the order they will display in the drop-profile.
		// Each service must have a corresponding case in _buildServiceUrl()
		var supportedServices = ['blog', 'twitter', 'facebook', 'tumblr'];

		function _buildServiceUrl(serviceName) {
			var data = userData[serviceName];
			var services = {
				blog:		function(d) { return d; },
				twitter:	function(d) { return d; },
				facebook:	function(d) { return d; },
				tumblr:		function(d) { return 'http://' + d + '.tumblr.com'; }
			};
			return services[serviceName](data);
		}

		for(var i = 0; i < supportedServices.length; i++) {
			if(userData[supportedServices[i]]) {
				var serviceUrl = _buildServiceUrl(supportedServices[i]);
				userServices.push({'name' : supportedServices[i], 'url' : serviceUrl});
			}
		}
		return userServices;
	}

	this.dropProfile = function(id) {
		var dp = Dsq.$('dsq-drop-profile-' + id);

		// IE6 needs JS to display/hide. All other browsers use CSS.
		if(dp) {
			if(Dsq.Utils.ie6) dp.style.display = (dp.style.display == 'inline') ? 'none' : 'inline';
			return false;
		} else {
			dp = document.createElement('ul');
		}

		dp.id = 'dsq-drop-profile-' + id;
		dp.className = 'dsq-drop-profile';

		if(Dsq.Utils.ie6) { dp.style.display = 'inline'; }

		var container = Dsq.$('dsq-header-avatar-' + id);
		dp.innerHTML = Dsq.Templates.dropProfile(id);
		container.appendChild(dp);
	};

	this.dropProfileMore = function(el, id) {
		var hiddenItems = Dsq.$('dsq-drop-hidden-' + id);

		hiddenItems.style.display = 'inline';
		el.parentNode.style.display = 'none';
	};

	this._updateReplyLinks = function(el, id) {
		// Update "reply / cancel" links based on state.
		var displayDict = {};

		if(id) {
			if(this.stateReplyToggled[id]) {
				el.innerHTML = 'Cancel';
				displayDict['media'] = 'inline';
				displayDict['edit'] = 'none';
			} else {
				el.innerHTML = 'Reply';
				displayDict['media'] = 'none';
				displayDict['edit'] = 'inline';
			}
		}

		for(var key in displayDict) {
			if(displayDict.hasOwnProperty(key)) {
				var	linkEl = Dsq.$('dsq-' + key + '-el-' + id),
					spacer = Dsq.$('dsq-' + key + '-spacer-' + id);

				if(linkEl) {
					linkEl.style.display = displayDict[key];
					if(spacer) spacer.style.display = displayDict[key];
				}
			}
		}
	};

	this._updateMediaLinks = function(el, id) {
		// Update "use media / cancel" links based on state.
		var appendId = (id) ? ('-' + id) : '';
		var link = Dsq.$('dsq-media-link' + appendId);

		if(this.stateRecordLink[id]) {
			link.innerHTML = 'Cancel Media';
			link.onclick = function() { Dsq.Post.toggleMediaReply(link, id); return false; };
		} else {
			link.innerHTML = 'Use Media <small>&#9660;</small>';
			link.onclick = function() { Dsq.Post.showMenu(link, id, 'media'); return false; };
		}
	};

	this.toggleReply = function(el, id) {
		// Create reply IFrame
		if (window.disqus_use_postmessage) {
			if (!this.stateReplyToggled[id]) {
				Dsq.$('dsq-reply-' + id).style.display = 'block';
				Dsq.$('dsq-reply-bar-' + id).style.display = 'block';
				// Create IFrame if it doesn't exist.
				if (!Dsq.frames['reply_' + id]) {
					var _meta = Dsq.jsonData.posts[id];
					Dsq.frames['reply_' + id] = new Dsq.ReplyFrame(Dsq.$('dsq-reply-frame-' + id), id);
					Dsq.frames['reply_' + id].init();
					Dsq.frames['reply_' + id].setState(id, _meta.depth);
				}
			} else {
				Dsq.$('dsq-reply-' + id).style.display = 'none';
				Dsq.$('dsq-reply-bar-' + id).style.display = 'none';
			}
		} else {
			// DEPRECATED
			if(!this.stateReplyToggled[id]) {
				// Reply toolbar
				Dsq.$('dsq-reply-bar-' + id).style.display = 'block';
				Dsq.Iframes.showReplyIframeInContainerIfAllowed(Dsq.$('dsq-reply-' + id), id);
			} else {
				Dsq.$('dsq-reply-bar-' + id).style.display = 'none';
				Dsq.Iframes.hideAllInContainer(Dsq.$('dsq-reply-' + id));
				if(this.stateRecordLink[id]) {
					// HACK: Cancel media before canceling self.
					this.toggleMediaReply(Dsq.$('dsq-media-link-' + id), id);
				}
			}
		}

		this.stateReplyToggled[id] = !this.stateReplyToggled[id];
		this._updateReplyLinks(el, id);

		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE('dsq-reply-' + id); }

		Dsq.Events.fire(Dsq.Events.REPLY_IFRAME_TOGGLED, {
			postId: id,
			opened: this.stateReplyToggled[id]
		});
	};

	this.toggleMediaReply = function(el, id, xtype) {
		id = id || 0;
		if(id) {
			var container = Dsq.$('dsq-reply-' + id);
		} else {
			var container = Dsq.$('dsq-post-add');
		}

		if(!this.stateRecordLink[id]) {
			Dsq.Iframes.showReplyIframeInContainer(container, id, {xtype:xtype}, 'dsq-post-video');
		} else {
			Dsq.Iframes.showReplyIframeInContainer(container, id);
		}
		this.stateRecordLink[id] = !this.stateRecordLink[id];
		this._updateMediaLinks(el, id);

		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE(); }
	};

	this.edit = function(el, id) {
		Dsq.$('dsq-comment-message-' + id).innerHTML = Dsq.Templates.frameEdit(id);
		el.parentNode.style.display = 'none';
		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE('dsq-comment-message-' + id); }
	};

    this.rate = function(el, id, vote) {
		if(Dsq.jsonData.request.is_authenticated || Dsq.jsonData.forum.allow_anon_votes) {
			if(vote == 1) {
                Dsq.$('dsq-rate-cont-' + id).innerHTML = '<img src="http://media.disqus.com/images/loading-small.gif">';
            }

            Dsq.Utils.execScript('http://disqus.com/forums/socialmediaexplorer/vote.js'
                + '?post_id='    + id
                + '&vote='        + vote);

		} else {
			Dsq.Popup.login(Dsq.Strings.TO_RATE_PLEASE_LOG_IN);
		}
    };

	this.report = function(id, confirmed) {
		if(confirmed) {
			Dsq.Utils.postToUrl('http://disqus.com/forums/socialmediaexplorer/the_economy_of_free_is_stupid/post_report/', {'post_id': id});
			Dsq.Popup.popModal('Thank you. This comment has been flagged for moderator attention.', 'Successfully flagged');
			Dsq.Utils.deleteNode(Dsq.$('dsq-post-report-' + id));
		} else {
			var title = Dsq.Strings.FLAG_INAPPROPRIATE_COMMENT;
			var message = Dsq.Strings.ARE_YOU_SURE_YOU_WOULD_LIKE_TO_REPORT_THIS_COMMENT_TO_A_MODERATOR + '? \
			<br /><br /> \
			<button type="button" onclick="Dsq.Popup._closePopup(null, true)"><strong>' + Dsq.Strings.NO + '</strong>, ' + Dsq.Strings.NEVER_MIND + '</button>&nbsp;&nbsp;&nbsp;<button type="button" onclick="Dsq.Post.report(' + id + ', true);"><strong>' + Dsq.Strings.YES + '</strong>, ' + Dsq.Strings.FLAG_INAPPROPRIATE_COMMENT + '</button><br /><br />'
			+ Dsq.Strings.THIS_WILL_FLAG_COMMENTS_FOR_MODERATORS_TO_TAKE_ACTION + '. \
			';

			Dsq.Popup.popModal(message, title, id);
		}
	};



	this.showAlert = function(id, msg) {
		var msgEl = Dsq.$('dsq-comment-message-' + id);
		var alert = '<div class="dsq-comment-alert">' + msg + '</div>';

		msgEl.innerHTML = alert + msgEl.innerHTML;
	};

};
// Dsq.Post


/**
 * Dsq.Thread
 */
Dsq.Thread = new function() {
	this.fc = null;
	this.ff = null;
	this.ac = null;

	
	this.adminIsOn = false;

	
	
	

	this.hlComment = null;
	this.hlCommentClass = null;

	this.getNextComment = function(el) {
		var start_id = el.id;
		while(el = el.nextSibling) {
			if(el.id && el.id.indexOf('dsq-comment-') != -1 && el.id != start_id) {
				return el;
			}
		}
		return null;
	};

	this.getActiveCommentId = function() {
		if (document.URL.indexOf('#comment-') >= 0) {
			var anchor = document.URL.slice(document.URL.indexOf('#') + 1);
			return anchor.replace('comment-', '');
		}
		return null;
	};

	this.highlightAnchor = function() {
		var i = this.getActiveCommentId();
		if (i == null) return false;
		var id = 'dsq-comment-' + i;
		var hash = window.location.hash;

		// Toggle the hash incase the comment isn't available when the page loads
		// for WebKit-based browsers.
		if (Dsq.Utils.webkit) {
			window.location.hash = '';
			window.location.hash = hash;
		}

		this.hlComment = Dsq.$(id);
		// Adding this conditional guard pending #289
		if (!this.hlComment) {
			return;
		}
		this.hlCommentClass = this.hlComment.className;
		this.hlComment.className += ' dsq-hl-anchor';

		setTimeout("Dsq.Thread.highlightClear()", 3000);
	};

	this.highlightClear = function() {
		if (!this.hlComment) {
			return;
		}
		this.hlComment.className = this.hlCommentClass;
	};

	this.login = function(toggle) {
		// toggle id is #dsq-reply-login-[id]
		var postId;
		if(toggle.id.indexOf('dsq-reply-login') != -1) {
			postId = toggle.id.slice(16);
			var container = Dsq.$('dsq-reply-' + postId);
		} else {
			var container = Dsq.$('dsq-post-add');
		}

		if(toggle) {
			if(toggle.className == 'dsq-login-active') {
				Dsq.Iframes.showReplyIframeInContainerIfAllowed(container, postId);
				toggle.className = '';
			} else {
				Dsq.Iframes.showLoginIframeInContainer(container, postId);
				toggle.className = 'dsq-login-active';
			}
		} else {
			Dsq.Iframes.showLoginIframeInContainer(container, postId);
		}

		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE(); }
	};


	this.paginate = function(page, el_clicked, per_page) {
		// Use extra_params to pass any override parameters that we need to persist.
		var extra_params = '';

		// "Per page" can either be overriden by providing it as an argument
		// (per-call) or setting the disqus_per_page override variable (global).
		if(typeof per_page == 'undefined') {
			per_page = null;
		}
		if(typeof disqus_per_page != 'undefined' && per_page === null) {
			per_page = disqus_per_page;
		}

		if(typeof disqus_sort != 'undefined') {
			extra_params += '&sort=' + disqus_sort;
		}
		if(per_page !== null) {
			extra_params += '&per_page=' + per_page;
		}

		Dsq.$('dsq-pagination').innerHTML += '<img src="http://media.disqus.com/images/loading-small.gif">';
		
		if(el_clicked) {
			el_clicked.style.display = 'none';
		}
		
		Dsq.Utils.execScript('http://disqus.com/forums/socialmediaexplorer/thread.js'
			+ '?slug='	+ 'the_economy_of_free_is_stupid'
			+ '&p='		+ page
			+ extra_params);
	};

	this.sortBy = function(sort) {
		var disqus_script = document.createElement('script');
		var disqus_date = new Date();

		if (location.hash != '') {
			location.hash = '#disqus_thread';
		}

		if(typeof(disqus_url) == 'undefined') {
			disqus_url = disqus_href;
		}
		disqus_script.type = 'text/javascript';
		disqus_script.src = 'http://disqus.com/forums/socialmediaexplorer/thread.js'
			+ '?slug='	+ 'the_economy_of_free_is_stupid'
			+ '&sort='	+ sort
			+ '&title='
			+ '&'		+ disqus_date.getTime();

		Dsq.$('dsq-comments').innerHTML = '<img src="http://media.disqus.com/images/loading.gif">';
		Dsq.container.appendChild(disqus_script);
	};

	this.subscribe = function(status, email) {
		// `status` is an int -- 1 to subscribe, 0 to unsubscribe
		if(Dsq.jsonData.request.is_authenticated || email) {
			// If authenticated user OR anonymous email provided

			if(email) {
				Dsq.Popup._closePopup(null, true);
			}

			Dsq.Utils.execScript('http://disqus.com/forums/socialmediaexplorer/subscribe.js'
				+'?status=' 	+ status
				+ '&slug='		+ 'the_economy_of_free_is_stupid'
				+ '&email=' 	+ encodeURIComponent(email));

		} else if(!email) {
			// If anonymous user and no email has been provided yet, prompt for email

			var title = 'Subscribe to this comment thread';
			var message = ' \
				New comments will be sent directly to your email inbox! \
				<div class="dsq-subscribe-submit"> \
					<p><strong>Enter your email address below.</strong></p> \
					<input type="text" id="dsq-subscribe-email"> \
					<button type="button" onclick="Dsq.Thread.subscribe(1, Dsq.$(\'dsq-subscribe-email\').value)">Subscribe</button> \
				</div> \
			';

			Dsq.Popup.popModal(message, title);
		}
	};

	this.showSettings = function() {
		if (!Dsq.jsonData.request.is_moderator) {
			return;
		}

		/* The form has to be re-designed when more options will come out. */
		var html = 'Automatically close comments after <input size="3" id="dsq-thread-days-alive" value="' + Dsq.jsonData.thread.days_alive + '" type="text" /> days. Existing comments will still be displayed.<br /><br />(Using 0 days will disable this feature)<br /><br />'
								 + '<button type="button" onclick="Dsq.Thread.updateDaysAlive();" class="dsq-button-small"><span>Save</span></button>'
								 + '<span id="dsq-thread-settings-status" class="dsq-options-status"></span>';

		Dsq.Popup.popModal(html, 'Settings');
	};

  this.showModeratorActions = function() {
      if (!Dsq.jsonData.request.is_moderator) {
          return;
      }

      var html = '<div class="dsq-moderate-options"><table><tr>' +
                 '<td>' + Dsq.Strings.ACTIONS + '</td><td><ul>';
      html += '<li><a href="#" onclick="Dsq.Thread.toggleClosed(); return false;">' +
              (Dsq.jsonData.thread.closed ? Dsq.Strings.OPEN_THREAD : Dsq.Strings.CLOSE_THREAD) +
              '</a></li>';
      html += '<li><a href="#" onclick="Dsq.Thread.toggleKilled(); return false;">' +
              (Dsq.jsonData.thread.killed ? Dsq.Strings.RESTORE_THREAD : Dsq.Strings.REMOVE_THREAD) +
              '</a></li>';
      html += '</ul></td></tr></table></div>' +
              '<p>Go to the full <a href="http://disqus.com/comments/moderate-threads/" target="_blank">moderate panel</a> for more options.</p>';
      Dsq.Popup.popModal(html, Dsq.Strings.MODERATE_OPTIONS);
  };

	this.updateDaysAlive = function() {
		  var days = Dsq.$('dsq-thread-days-alive').value;
		  var status = Dsq.$('dsq-thread-settings-status');
		  Dsq.Utils.postToUrl('http://disqus.com/forums/socialmediaexplorer/update_days_alive.js', {days:days,thread:Dsq.jsonData.thread.id});
		  status.innerHTML = 'Saved!';
		  window.setTimeout(function() { status.innerHTML = ''; }, 1000);
	};

  this.toggleClosed = function() {
      Dsq.Utils.postToUrl('http://disqus.com/forums/socialmediaexplorer/toggle_thread_closed.js', {thread:Dsq.jsonData.thread.id});
      window.setTimeout(function() { window.location.reload(); }, 500);
  };

  this.toggleKilled = function() {
      Dsq.Utils.postToUrl('http://disqus.com/forums/socialmediaexplorer/toggle_thread_killed.js', {thread:Dsq.jsonData.thread.id});
      window.setTimeout(function() { window.location.reload(); }, 500);
  };
};
// Dsq.Thread

Dsq.Events = function() {
	var obj = {};

	// Private
	var handlers = {};
	var getHandlers = function(event) {
		if (handlers[event] === undefined) {
			handlers[event] = [];
		}
		return handlers[event];
	};

	// Public
	// Value keys : postId, node, xtype
	obj.REPLY_IFRAME_CREATED = 1;
	// Value keys : postId, opened
	obj.REPLY_IFRAME_TOGGLED = 2;
	obj.fire = function(event, opt_value) {
		if (!event) {
			throw new Error('Unknown event');
		}
		var value = opt_value || {};
		for (var i=0; i<getHandlers(event).length; i++) {
			getHandlers(event)[i](value);
		}
	};
	obj.addHandler = function(event, callback) {
		getHandlers(event).push(callback);
	};

	return obj;
}();

/**
 * Dsq.Realtime
 */
Dsq.Realtime = new function() {
	var initialized = false;
	var interval = null;
	var last_checked = Dsq.jsonData.request.timestamp;
	var new_posts = [];
	var ongoing_request = false;
	var prev_script = null;

	function updateNewPostCount() {
		Dsq.$('dsq-realtime-alert').style.display = new_posts.length ? 'block' : 'none';

		Dsq.$('dsq-realtime-queued').innerHTML = new_posts.length
		+ ' new '
		+ Dsq.Utils.pluralize(new_posts.length, 'comment', 'comments')
		+ Dsq.Utils.pluralize(new_posts.length, ' was', ' were')
		+ ' just posted.';

		Dsq.$('dsq-realtime-show').innerHTML = '(' + Dsq.Strings.SHOW + ')';
	}

	function insertNewPosts() {
		var post_id = null;
		var after_id = Dsq.$('dsq-sort-select').value === 'oldest' ? -1 : null;

		for (var i=0; i<new_posts.length; i++) {
			post_id = new_posts[i];
			Dsq.Post.insert(after_id, post_id, Dsq.jsonData.posts[post_id].message);
			Dsq.Post.incrementPostCount();
			Dsq.Post.outlineComment(post_id);
		}
		new_posts = [];
	}

	this.enableInterval = function() {
		interval = setInterval(Dsq.Realtime.check, Dsq.jsonData.context.realtime_speed);
		Dsq.$('dsq-realtime-status').innerHTML = Dsq.Strings.ENABLED;
		Dsq.$('dsq-realtime-toggle').innerHTML = '(' + Dsq.Strings.PAUSE + ')';
	}

	this.disableInterval = function() {
		if (interval) {
			clearInterval(interval);
			interval = null;
		}
		Dsq.$('dsq-realtime-status').innerHTML = Dsq.Strings.PAUSED;
		Dsq.$('dsq-realtime-toggle').innerHTML = '(' + Dsq.Strings.RESUME + ')';
	}

	this.toggleInterval = function() {
		if (!interval) {
			Dsq.Realtime.enableInterval();
		} else {
			Dsq.Realtime.disableInterval();
		}
		return false;
	}

	this.initialize = function() {
		if (!initialized) {
			initialized = true;
			Dsq.$('dsq-realtime-toggle').onclick = this.toggleInterval;
			if (!Dsq.jsonData.forum.streaming_realtime) {
				Dsq.$('dsq-realtime-show').onclick = this.show;
				updateNewPostCount();
			}
			if (Dsq.jsonData.thread.realtime_paused) {
				Dsq.Realtime.disableInterval();
			} else {
				Dsq.Realtime.enableInterval();
			}
		}
	}

	this.show = function() {
		insertNewPosts();
		updateNewPostCount();
		return false;
	}

	this.check = function() {
		if (!ongoing_request && Dsq.jsonData.realtime_enabled) {
			if (prev_script) {
				prev_script.parentNode.removeChild(prev_script);
			}
			ongoing_request = true;
			prev_script = Dsq.Utils.execScript('http://disqus.com/forums/23325193/realtime.js?timestamp=' + last_checked);
		}
	};

	this.update = function(timestamp, posts, users) {
		ongoing_request = false;
		last_checked = timestamp;

		if (users) {
			for (var user_id in users) {
				if (users.hasOwnProperty(user_id)) {
					if (!Dsq.jsonData.users[user_id]) {
						Dsq.jsonData.users[user_id] = users[user_id];
					}
				}
			}
		}

		if (posts) {
			for (var post_id in posts) {
				if (posts.hasOwnProperty(post_id)) {
					if (!Dsq.jsonData.posts[post_id]) {
						Dsq.jsonData.posts[post_id] = posts[post_id];
						new_posts.push(post_id);
					}
				}
			}

			if (Dsq.jsonData.forum.streaming_realtime) {
				insertNewPosts();
			} else {
				updateNewPostCount();
			}
		}
	};

}();

// DEPRECATED
Dsq.Iframes = function() {
	// Different style of object from the above. Hoping to switch to this for some reason.
	var obj = {};

	// Private
	var showIframeInContainer = function(container, id, markup) {
		// Look through container for iframes, hiding them, except show one that matches id
		// If none of them matched id, create a new iframe using markup and insert it.
		// Returns the iframe node if and only if it was newly created.
		var found = false;
		for (var i=0; i<container.childNodes.length; i++) {
			var child = container.childNodes[i];
			if (child.nodeName == 'IFRAME') {
				if (child.id == id) {
					child.style.display = 'block';
					found = true;
				} else {
					child.style.display = 'none';
				}
			}
		}
		if (found) {
			return;
		}
		// The iframe wasn't found, so construct it and add it to the container.
		// Don't use innerHTML because it might reload iframes
		var div = document.createElement('div');
		div.innerHTML = markup;
		var iframe = div.childNodes[0];
		div.removeChild(iframe);
		container.appendChild(iframe);
		return iframe;
	};

	// Public
	obj.makeReplyIframeId = function(opt_postId, opt_xtype) {
		var id = 'dsq-post-add-iframe';
		if (opt_xtype) {
			id += '-' + opt_xtype;
		}
		if (opt_postId) {
			id += '-' + opt_postId;
		}
		return id;
	};
	obj.makeLoginIframeId = function(opt_postId) {
		if (!opt_postId) {
			return 'dsq-login-iframe';
		}
		return 'dsq-login-iframe-' + opt_postId;
	};
	obj.makeReplyIframeName = function(opt_postId, opt_xtype) {
		var name = 'dsq-reply-frame';
		if (opt_xtype) {
			name += '-' + opt_xtype;
		}
		if (opt_postId) {
			name += '-' + opt_postId;
		}
		return name;
	};
	obj.showReplyIframeInContainer = function(container, opt_postId, opt_extraParams, opt_className) {
		// Construct the id so we can check if it's already present.
		// Hide any other iframes we find, and show this one if it's found.
		var params = opt_extraParams || {};
		// use xtype in the id and name so we can distinguish media replies from text replies:
		var id = Dsq.Iframes.makeReplyIframeId(opt_postId, params.xtype);
		var name = Dsq.Iframes.makeReplyIframeName(opt_postId, params.xtype);
		var attributes = {
			'id': id,
			'name': name,
			'class': opt_className || 'dsq-post-reply'
			};
		var markup = Dsq.Templates.frameReply(opt_postId, opt_extraParams, attributes);
		var iframe = showIframeInContainer(container, id, markup);
		// It was newly created
		if (iframe) {
			Dsq.Events.fire(Dsq.Events.REPLY_IFRAME_CREATED, {
				postId: opt_postId,
				node: iframe,
				xtype: params.xtype
			});
		}
	};
	obj.showLoginIframeInContainer = function(container, opt_postId) {
		var id = Dsq.Iframes.makeLoginIframeId(opt_postId);
		var markup = Dsq.Templates.frameLogin({id: id});
		showIframeInContainer(container, id, markup);
	};
	obj.showReplyIframeInContainerIfAllowed = function(container, opt_postId) {
		if (Dsq.jsonData.context.show_reply) {
			obj.showReplyIframeInContainer(container, opt_postId);
		} else {
			obj.hideAllInContainer(container);
		}
	};
	obj.hideAllInContainer = function(container) {
		for (var i=0; i<container.childNodes.length; i++) {
			var child = container.childNodes[i];
			if (child.nodeName == 'IFRAME') {
				child.style.display = 'none';
			}
		}
	};

	return obj;
}();

Dsq.Twitter = new function() {
	var that = this;

	this.startTwitterConnect = function() {
		var popupParams = 'location=0,status=0,width=800,height=400';
		that._twitterWindow = window.open(Dsq.jsonData.settings.disqus_url + '/_ax/twitter/begin/', 'twitterWindow', popupParams);
		that._twitterInterval = window.setInterval(that.completeTwitterConnect, 1000);
	};

	this.completeTwitterConnect = function() {
		if (that._twitterWindow.closed) {
			window.clearInterval(that._twitterInterval);
			window.location.reload();
		}
	};
};

Dsq.Yahoo = new function() {
	var that = this;

	this.startYahooConnect = function() {
		var popupParams = 'location=0,status=0,width=800,height=400';
		that._yahooWindow = window.open(Dsq.jsonData.settings.disqus_url + '/_ax/yahoo/begin/', 'yahooWindow', popupParams);
		that._yahooInterval = window.setInterval(that.completeYahooConnect, 1000);
	};

	this.completeYahooConnect = function() {
		if (that._yahooWindow.closed) {
			window.clearInterval(that._yahooInterval);
			window.location.reload();
		}
	};
};

Dsq.OpenID = new function() {
	var that = this;

	this.requestURL = function() {
		var message = '<table class="dsq-openid-form"><tr><td style="vertical-align:top;" rowspan="2"><img src="' + Dsq.jsonData.settings.media_url + '/images/openid-icon-100x100.png" /></td>';
		message += '<td><label for="dsq-openid-url">OpenID URL:</label></td><td><input type="text" id="dsq-openid-url" /></td></tr>';
		message += '<tr><td><label for="dsq-openid-username">Display name:</label></td><td><input type="text" id="dsq-openid-username" /></td></tr>';
		message += '<tr><td class="dsq-openid-submit" colspan="3"><input type="button" value="Sign in" onclick="Dsq.OpenID.startConnect();" /></td></tr>';
		message += "</table>";

		Dsq.Popup.popModal(message, 'Sign in using OpenID');
	};

	this.startConnect = function() {
		var isblank = function(str) {
			return /^\s*$/.test(str);
		};

		var openid_url = Dsq.$('dsq-openid-url').value;
		var username = Dsq.$('dsq-openid-username').value;

		if (isblank(openid_url)) {
			return;
		}

		var popupParams = 'location=0,status=0,width=800,height=500';
		var url = Dsq.jsonData.settings.disqus_url + '/_ax/openid/begin/' + '?url=' + encodeURIComponent(openid_url) + '&username=' + encodeURIComponent(username);
		that._openidWindow = window.open(url, 'openidWindow', popupParams);
		that._openidInterval = window.setInterval(that.completeConnect, 1000);
	};

	this.completeConnect = function() {
		if (that._openidWindow.closed) {
			window.clearInterval(that._openidInterval);
			window.location.reload();
		}
	};
};

Dsq.Reaction = new function() {
	var that = this;

	this.hide = function(id) {
		Dsq.Utils.execScript('http://disqus.com/forums/socialmediaexplorer/hidereaction.js?' + 'reaction_id=' + id);
	};

	this.reportMissingReactions = function() {
		if (!Dsq.jsonData.request.is_moderator || !Dsq.jsonData.forum.reactions_enabled) {
			return;
		}

		if (Dsq.jsonData.thread.queued) {
			Dsq.Popup.popModal('Your report has been received. The system will automatically search for new reactions; if any are found, they will be displayed on this comment thread.<br/><br/>Thank&nbsp;you.',
												 'Reported missing reactions');
			return;
		}

		Dsq.Utils.execScript(Dsq.jsonData.settings.disqus_url + '/forums/socialmediaexplorer/queueurl.js');
	};
};

Dsq.CNN = function() {
	var obj = {};

	obj.authenticate = function() {
		var url = Dsq.jsonData.settings.disqus_url + "/saml/cnn/try/";
		Dsq.Utils.postToUrl(url, {'target': document.location}, true);
	};

	return obj;
}();


if(Dsq.Utils.ie6) {
	(function() {
		DSQ_HEADER_AVATAR_RE = /<div class="dsq-header-avatar"(.*?)>/gim;
		Dsq.Templates.registerFilter('postPrependHeader', function(html, post_id) {
			// Add "onmouseout" for dsq-header-avatar for dropProfile
			// functionality since IE6 cannot use :hover.
			function _headerAvatarReplace(content, inner, _unused, html) {
				return '<div class="dsq-header-avatar" '
					+ inner
					+ ' onmouseout="Dsq.Post.dropProfile(' + post_id + ')">';
			}
			html = html.replace(DSQ_HEADER_AVATAR_RE, _headerAvatarReplace);
			return html;
		});
	})();
}





	// TODO: Move Seesmic code outside of the main script.  Don't let this script clobber the global namespace.
	if(typeof seesmic == 'undefined') { var seesmic = {}; }
	seesmic.widget = new function () {
		this.callback = function (data) {
			playerVersion = data.disqusplayer;
		};
	};

	
	var scriptEl = document.createElement('script');
	scriptEl.setAttribute('type', 'text/javascript');
	scriptEl.setAttribute('src', 'http://seesmic.com/version.js?callback=seesmic.widget.callback');
	document.getElementsByTagName('head')[0].appendChild(scriptEl);

	
	var scriptEl = document.createElement('script');
	scriptEl.setAttribute('type', 'text/javascript');
	scriptEl.setAttribute('src', 'http://media.disqus.com/javascript/library/swfobject.js');
	document.getElementsByTagName('head')[0].appendChild(scriptEl);

	function see_play_video(_videoUri, _add) {
		var swf = !!playerVersion ? playerVersion : 'http://seesmic.com/embeds/StandalonePlayer.swf';

		flashcontentDiv = Dsq.$(_videoUri + '_content');
		previewDiv = Dsq.$('dsq-seesmic-' + _videoUri + '_preview');
		hideDiv = Dsq.$('dsq-seesmic-' + _videoUri + '_hide');
		showDiv = Dsq.$('dsq-seesmic-' + _videoUri + '_show');
		if(_add) {
			// push flash widget
			var so = new SWFObject(swf, 'sotester', '300', '270', '9', '#000000');
			so.addVariable('video', _videoUri);
			so.addParam('allowFullScreen', 'true');
			so.addParam('allowScriptAccess','always');
			so.useExpressInstall('swfobject/expressinstall.swf');
			so.write(_videoUri + '_content');

			previewDiv.style.display = 'none';
			hideDiv.style.display = 'block';
			showDiv.style.display = 'none';
		}
		else {
			flashcontentDiv.innerHTML = '';
			previewDiv.style.display = 'block';
			hideDiv.style.display = 'none';
			showDiv.style.display = 'block';
		}
	};





(function() {
	//
	// Load theme.  This overrides the base templates with template functions
	// from the respective themes.
	//
	if (Dsq.jsonData.integration.theme == 4) {
		var theme = 'narcissus';
		// HACK: Set variable on window to use post message.
		window.disqus_use_postmessage = true;

		
		for(var prop in Dsq.Themes[theme]) {
			if(Dsq.Themes[theme] && Dsq.Themes[theme].hasOwnProperty(prop)) {
				Dsq.Templates[prop] = Dsq.Themes[theme][prop];
			}
		}
		
		for(var prop in Dsq.Post) {
			if(Dsq.Themes[theme] && Dsq.Themes[theme].hasOwnProperty(prop)) {
				Dsq.Post[prop] = Dsq.Themes[theme][prop];
			}
		}
	}

	//
	// Register templates.  This must be done after all themes are loaded.
	//
	Dsq.Templates.registerTemplate('authPost', Dsq.Templates.authPost);
	Dsq.Templates.registerTemplate('header', Dsq.Templates.header);
	Dsq.Templates.registerTemplate('footer', Dsq.Templates.footer);
	Dsq.Templates.registerTemplate('trackbacks', Dsq.Templates.trackbacks);
	Dsq.Templates.registerTemplate('reactions', Dsq.Templates.reactions);
	Dsq.Templates.registerTemplate('prependPost', Dsq.Templates.prependPost);
	Dsq.Templates.registerTemplate('appendPost', Dsq.Templates.appendPost);
	Dsq.Templates.registerTemplate('postPrependHeader', Dsq.Templates.postPrependHeader);
	Dsq.Templates.registerTemplate('postAppendHeader', Dsq.Templates.postAppendHeader);
	Dsq.Templates.registerTemplate('preBody', Dsq.Templates.preBody);
	Dsq.Templates.registerTemplate('postBody', Dsq.Templates.postBody);
	Dsq.Templates.registerTemplate('postFooter', Dsq.Templates.postFooter);
	Dsq.Templates.registerTemplate('_popupGeneric', Dsq.Templates._popupGeneric);
	Dsq.Templates.registerTemplate('voted', Dsq.Templates.voted);
	Dsq.Templates.registerTemplate('popupProfile', Dsq.Templates.popupProfile);
	Dsq.Templates.registerTemplate('postBox', Dsq.Templates.postBox);
	Dsq.Templates.registerTemplate('pagination', Dsq.Templates.pagination);
	Dsq.Templates.registerTemplate('postComment_onSuccess', Dsq.Templates.postComment_onSuccess);

})();

Dsq.container.className = "clearfix";
Dsq.container.innerHTML = ' \
<ul id="dsq-comments">\
	 <li id="dsq-comment-11888118">\
	 <div id="dsq-comment-header-11888118" class="dsq-comment-header">\
	 <cite id="dsq-cite-11888118" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11888118" href="http://www.themoviebanter.com/" target="_blank" rel="nofollow">craig</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11888118" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11888118" class="dsq-comment-message">Great thoughts and I couldn\'t agree more.  That is the thing about the whole web 2.0 culture that bothers me as well, more as someone with a business mentality.  Free kills business, and it directly is affecting me and my startup.  We want to charge because we are offering a good product to users, but if we charge they will leave for a free version.  You can\'t survive as a business with free, and too many web 2.0 companies are fully looking only to be acquired and bought out, and the odds of that are so small.  Businesses need to have a revenue model, whether advertising or other ways.  Instead of having a million of the same sites come out offering the same thing just slightly different trying to get bought up, they should go into it with a business model in plan.  I think we will begin to see a shift, because the smaller companies like mine can\'t afford to keep the lights on and keep things free.  Business will start charging for the service or product and people should not have an issue paying if the product is worth it.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11902709">\
	 <div id="dsq-comment-header-11902709" class="dsq-comment-header">\
	 <cite id="dsq-cite-11902709" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11902709" href="http://lmframework.com/blog/about" target="_blank" rel="nofollow">David Semeria</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11902709" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11902709" class="dsq-comment-message">Fantastic comment. We are living through a massive VC funded economic experiment. <br><br>It will only stop when investors finally realize that free doesn\'t work.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11878530">\
	 <div id="dsq-comment-header-11878530" class="dsq-comment-header">\
	 <cite id="dsq-cite-11878530" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11878530" href="http://www.mikespoints.com" target="_blank" rel="nofollow">MikeDriehorst</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11878530" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11878530" class="dsq-comment-message">Jason: Definitely a great post. As KSU\'s Bill Sledzik noted in his tweet about it, this "everything is free" is something I\'ve thought about as well. (My URL link goes to a recent post about what I call the "big Internet ruse.)<br><br>Free is great -- but there IS a cost. It could be in service, convenience or, as you noted, the short shelf life of a TV show. <br><br>Nothing in life is truly free.<br>Hope others get the message, too.<br>-Mike</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11880157">\
	 <div id="dsq-comment-header-11880157" class="dsq-comment-header">\
	 <cite id="dsq-cite-11880157" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11880157" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11880157" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11880157" class="dsq-comment-message">Me too, Mike. Thanks for stopping by.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11878989">\
	 <div id="dsq-comment-header-11878989" class="dsq-comment-header">\
	 <cite id="dsq-cite-11878989" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11878989" href="http://jburg.typepad.com/future" target="_blank" rel="nofollow">jon b</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11878989" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11878989" class="dsq-comment-message">I\'m with you.<br><br>But the bottom line is that user expectations have shifted.  We expect the world with virtually nothing in return. We are the generation that grew up hearing that "We are the world" and that we can be anything we set our hearts to becoming.  <br><br>You are right.  But the networks need to adapt as well.  Networks need to rethink their revenue model and value in a digital age, and Hulu was only the first step.<br><br>There is a reason that Fox has better shows by and large, than TBS.  The networks have 70 years of heritage, history and know how.  They spend top dollar to get it right.  And this is why so much UGC online just isn\'t that good that regularly (with many exceptions).  <br><br>I agree that we as consumers are not doing our part to be part of the solution, but I don\'t know that most networks or content owners have yet done their part to meet the users halfway.  <br><br>A few examples of success:<br>Hulu vs Megavideo etc - Hulu streams are now all over the pirate sites<br>Turner vs Ustream - Turner livestreamed their NBA playoff games.  ESPN didn\'t, and the Ustream numbers were incredible.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11880143">\
	 <div id="dsq-comment-header-11880143" class="dsq-comment-header">\
	 <cite id="dsq-cite-11880143" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11880143" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11880143" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11880143" class="dsq-comment-message">I hear you, Jon, but if the expectation of expecting the world with nothing in return persists, including rejecting advertising, it doesn\'t matter how networks meet consumers halfway. They\'ll either have to pay the admission fee of watching the ads or pay a subscription fee for the shows. Until someone builds a better system, I don\'t see how that won\'t play out.<br><br>Thanks for chiming in.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11879562">\
	 <div id="dsq-comment-header-11879562" class="dsq-comment-header">\
	 <cite id="dsq-cite-11879562" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11879562" href="http://www.redguitar.com/" target="_blank" rel="nofollow">Chris Lombardo</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11879562" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11879562" class="dsq-comment-message">Great points Jason, but advertisers have no one but themselves to blame, for creating bland, boring, cookie-cutter spots. Most people do love watching great ads, and what makes them great is that we WANT to see them again and again. As long as Cialis thinks its clever to portray romance as sitting in separate antique bathtubs, separated by a good four inches of solid porcelain, I\'ll keep fast-forwarding past it. Along with all the other 30-second works of junk out there. Perhaps TiVo will actually raise the level of entertainment in advertising. Because while the shows may not survive without the ads, neither will the brands they\'re about. Both have a stake in pushing for more entertainment value.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11880095">\
	 <div id="dsq-comment-header-11880095" class="dsq-comment-header">\
	 <cite id="dsq-cite-11880095" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11880095" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11880095" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11880095" class="dsq-comment-message">Agreed Chris, but I think the brands have a number of different ways to reach consumers. The television shows don\'t have a number of different ways to generate revenue. Brands will survive, though perhaps not at the high profit levels they all so long for, but television shows will all but cease to exist if the public continues to mistakenly think they don\'t have to pay a bit of admission (watching the ads) to see them. <br><br>Thanks for the comment</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11880122">\
	 <div id="dsq-comment-header-11880122" class="dsq-comment-header">\
	 <cite id="dsq-cite-11880122" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11880122" href="http://www.facebook.com/profile.php?id=503422979" target="_blank" rel="nofollow">facebook-503422979</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11880122" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11880122" class="dsq-comment-message">Sorry. Times are changin\'. Forced advertising viewing will die and new models will rise up. Check VRM for some work in that direction: <a href="http://en.wikipedia.org/wiki/Vendor_Relationship_Management" rel="nofollow">http://en.wikipedia.org/wiki/Vendor_Relationshi...</a><br><br>As for Open Source, it\'s already the bedrock of the Web via Linux and Apache and it\'s doing quite well, thank you. If Mullenweg and company should open a bar, WordPress lives on under the GNU General Public License. It\'s not tied to them. <a href="http://wordpress.org/about/gpl/" rel="nofollow">http://wordpress.org/about/gpl/</a><br><br>Yeah, times change. Advertising dies and new models rise up. The transition  will be difficult and some good TV shows may be lost in the shuffle as "consumers" become "agents" and "collaborators." Best to look forward and embrace the future rather than try to keep the old models in place.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11882763">\
	 <div id="dsq-comment-header-11882763" class="dsq-comment-header">\
	 <cite id="dsq-cite-11882763" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11882763" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11882763" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11882763" class="dsq-comment-message">I\'m certainly not one to rest in the ways of the past, but I don\'t think vendor or customer relationship management models are the end all and be all. Sometimes people don\'t want to raise their hand and be a member of a club. While I, and my agency, are strong believers and advisors on how to build brand enthusiasts and know it\'s one path to building a strong brand, it\'s not the only way. Besides, a CRM program for a TV show won\'t pay production costs unless they charge a subscription, which gets back to the point. Until someone invents a new way, we have to pay, even if it is by looking at pretty ads.<br><br>Thanks for chiming in, though. Great points.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11881367">\
	 <div id="dsq-comment-header-11881367" class="dsq-comment-header">\
	 <cite id="dsq-cite-11881367" class="dsq-comment-cite">\
	 <span id="dsq-author-user-11881367">patrick24601</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11881367" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11881367" class="dsq-comment-message">It is because of this post that I will subscribe. Keep up the great work. <br><br>I teach Social Media 101 classes here in Oklahoma City and I keep preaching to people that twitter will have a paid model. I am thinking a pro version where information is more trusted. I am also thinking they need to go decentralized, and we need to pay for that infrastructure.<br><br>Thoughts?<br>Patrick<br><a href="http://patrickallmond.com" rel="nofollow">http://patrickallmond.com</a></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11882799">\
	 <div id="dsq-comment-header-11882799" class="dsq-comment-header">\
	 <cite id="dsq-cite-11882799" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11882799" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11882799" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11882799" class="dsq-comment-message">Twitter would have already had a paid model if they weren\'t so dumbstruck at their success. My prediction still holds. They\'ll sell to Google. Then we can rest assured there will be ads, but it won\'t be screwed up too bad.<br><br>Thanks for subscribing!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11882199">\
	 <div id="dsq-comment-header-11882199" class="dsq-comment-header">\
	 <cite id="dsq-cite-11882199" class="dsq-comment-cite">\
	 <span id="dsq-author-user-11882199">gkrew</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11882199" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11882199" class="dsq-comment-message">Great post</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11882804">\
	 <div id="dsq-comment-header-11882804" class="dsq-comment-header">\
	 <cite id="dsq-cite-11882804" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11882804" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11882804" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11882804" class="dsq-comment-message">Thanks!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11882225">\
	 <div id="dsq-comment-header-11882225" class="dsq-comment-header">\
	 <cite id="dsq-cite-11882225" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11882225" href="http://occamsrazr.com" target="_blank" rel="nofollow">Ike Pigott</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11882225" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11882225" class="dsq-comment-message">Jason, you nailed it.<br><br>This is really a continuation of the Napster-centric attitudes that flourished. The companies that tried to embrace the digital revolution ended up getting shafted by the very people they hoped would show them \'love\' for getting it.<br><br>There ain\'t no such thing as a free lunch.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11882837">\
	 <div id="dsq-comment-header-11882837" class="dsq-comment-header">\
	 <cite id="dsq-cite-11882837" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11882837" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11882837" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11882837" class="dsq-comment-message">Thanks, Ike. I just hope we\'re braced for the fall out when the economy proves true and folks gotta fork over some ducets for their stuff.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11882303">\
	 <div id="dsq-comment-header-11882303" class="dsq-comment-header">\
	 <cite id="dsq-cite-11882303" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11882303" href="http://bfmcmillen.com/virtuallee" target="_blank" rel="nofollow">VirtualLee</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11882303" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11882303" class="dsq-comment-message">I remember when Eudora was  either paid for my me, the subscriber, or paid for by ads which I agreed to have run in payment for the app. And, I notice that because of subscription tv (remember, there is a greater portion of non webbies than webbies) ad tv is worse today than ever. Interestingly, folks who can\'t pay for the subscription service, can\'t pay for the prime time objects of advertising, either. We\'re so into capitalism we can\'t even imagine another way of doing things.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11882853">\
	 <div id="dsq-comment-header-11882853" class="dsq-comment-header">\
	 <cite id="dsq-cite-11882853" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11882853" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11882853" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11882853" class="dsq-comment-message">Thanks VL. I think your last point nails it. We\'re stuck. I hope we figure out  better model, but for the foreseeable future, I don\'t think so. <br><br>Thanks for the thoughts.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11882416">\
	 <div id="dsq-comment-header-11882416" class="dsq-comment-header">\
	 <cite id="dsq-cite-11882416" class="dsq-comment-cite">\
	 <span id="dsq-author-user-11882416">Joe</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11882416" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11882416" class="dsq-comment-message">Jason, I think your analysis is short sighted.<br><br>Digital content consumption actually holds more promise to make money.  This is because the content provider can track exactly who views what content for how long and when.  Not only is this valuable stand alone data (i.e., market research), it can allow advertisers to target their messages to exactly their target and no one else.  That means they will pay much higher rates than they are paying currently.  <br><br>I know this doesn\'t solve the short term cash problem but ultimately this is how money will be made in Web 2.0.  If a consumer is uncomfortable with this data be tracked, they will pay a subscription.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11882918">\
	 <div id="dsq-comment-header-11882918" class="dsq-comment-header">\
	 <cite id="dsq-cite-11882918" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11882918" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11882918" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11882918" class="dsq-comment-message">Good thoughts, Joe. I still think we are a ways off from the finite targeting (and higher ad rates) you speak of being the acceptable system, but I agree it is entirely possible. The problem still exists, however, that the audience is still rejecting even the thought of advertising, so as short sighted as one side of my thoughts might be, if the present thinking prevails, it\'s still a long term conundrum.<br><br>Thanks for the push back. Much appreciated.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11882450">\
	 <div id="dsq-comment-header-11882450" class="dsq-comment-header">\
	 <cite id="dsq-cite-11882450" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11882450" href="http://amymengel.com" target="_blank" rel="nofollow">amymengel</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11882450" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11882450" class="dsq-comment-message">I have no idea what Wild Stallions is, so no bonus points for me. <br><br>If the content is good enough, then at least some people might be willing to pay for it. It\'s been successful in television with premium channels like HBO and Showtime. People want the content but not the ads, so they pay extra. <br><br>It seems like it\'s an either-or proposition right now between advertising and subscription, and the subscription model just hasn\'t seemed to have gotten any traction on the Web.  Hybrid models (like in-show product placement) have emerged cautiously, as I think most people are very skeptical of overt product placement in shows and the advertisers/brands have so much less control over the message. The Masters is an interesting example - heavily sponsored with very limited commercials during the tournament. <br><br>Personally, I don\'t mind 1:30 of ads on Hulu, versus the 8:00 I would get watching the same show on TV. But your overall point is correct - nothing is free, and someone has to pay the bills. If users aren\'t willing to do it through subscription, then they need to be willing to tolerate some form of advertising or sponsored content. That content may not necessarily need to be traditional, :30 spots (many of which are garbage; I agree with Chris Lombardo there), but some sort of advertising model will have to emerge that gives the brands the exposure and returns that they seek.<br><br>@amymengel</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11882965">\
	 <div id="dsq-comment-header-11882965" class="dsq-comment-header">\
	 <cite id="dsq-cite-11882965" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11882965" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11882965" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11882965" class="dsq-comment-message">Well said, Amy. Thanks for the thoughts. It\'s interesting to try and think of how we might solve the problem, isn\'t it?<br><br>As for the Wild Stallions, sorry the joke was lost on you. I don\'t want to ruin it for someone else, though. Heh.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11887060">\
	 <div id="dsq-comment-header-11887060" class="dsq-comment-header">\
	 <cite id="dsq-cite-11887060" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11887060" href="http://www.rowdy.com/" target="_blank" rel="nofollow">Rusty Speidel</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11887060" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11887060" class="dsq-comment-message">Wow. The NERVE of folks that want Big Love and True Blood and ESPN and The Masters and the Super Bowl for FREE!! That idea cannot sustain itself. I pay $80 a month for cable, which mostly sucks, but there is enough quality there that I prefer it over surfing the web for a bunch of 400x300 internet video, sorry. The satellite dish is even better. Sure I skip a few ads now and then, but don\'t really care if they keep the shows on the air. The reason we see all these heinous reality TV shows is because that\'s what the networks are willing to pay for in the absence of true ROI. Sad, too, because they are REALLY bad.<br><br>I think the promise of these social tools we work with is their ability to enhance the relationship between advertisers and the audience in such a way that ads could become more useful, less intrusive, and more efficiently delivered to those that care. So instead of clamoring for free everything, why don\'t we take the free stuff we already have and build better relationships with our customers? Jason, your work is already proof of the benefits of quality. I\'d by bourbon out of that vending machine if I could! If we are all open to reality, ads don\'t have to be a total drag.<br><br>Great post.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11883380">\
	 <div id="dsq-comment-header-11883380" class="dsq-comment-header">\
	 <cite id="dsq-cite-11883380" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11883380" href="http://henrerossouw.co.za" target="_blank" rel="nofollow">Henre Rossouw</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11883380" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11883380" class="dsq-comment-message">You\'ll probably find that 10% of people are willing to pay for 10% of the content which enables the 90% to watch for "free".</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11883735">\
	 <div id="dsq-comment-header-11883735" class="dsq-comment-header">\
	 <cite id="dsq-cite-11883735" class="dsq-comment-cite">\
	 <span id="dsq-author-user-11883735">Sharon</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11883735" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11883735" class="dsq-comment-message">In a similar vein:<br><a href="http://www.newyorker.com/arts/critics/books/2009/07/06/090706crbo_books_gladwell" rel="nofollow">http://www.newyorker.com/arts/critics/books/200...</a></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11884896">\
	 <div id="dsq-comment-header-11884896" class="dsq-comment-header">\
	 <cite id="dsq-cite-11884896" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11884896" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11884896" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11884896" class="dsq-comment-message">Oooh. Goody. I love Gladwell. <br><br>Guess I lucked out on the timing of this. Thanks!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11884249">\
	 <div id="dsq-comment-header-11884249" class="dsq-comment-header">\
	 <cite id="dsq-cite-11884249" class="dsq-comment-cite">\
	 <span id="dsq-author-user-11884249">Ben Stroup</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11884249" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11884249" class="dsq-comment-message">The issue I take with this post is the acceptance of the assumption that advertising must drive media. I think people pay for great content and will continue to do so. The bane of the hurting media industry right now is that they built their business off advertising instead of content. People reacted to that by dropping subscriptions which in turn led to the loss of advertising.<br><br>A great example of a healthy media model is Conde Nast. I pay about $50/year for my subscription to the New Yorker. Why? Because it\'s filled with great writing and great content.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11885055">\
	 <div id="dsq-comment-header-11885055" class="dsq-comment-header">\
	 <cite id="dsq-cite-11885055" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11885055" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11885055" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11885055" class="dsq-comment-message">While I agree, Ben, that the issue is that the problem is that business models were built on advertising rather than subscriptions, the world is in for a rude awakening if everything is suddenly sans advertising but at a fee. Conde Nast has certainly innovated in their business model and will survive longer than others as a result. But if you take all the ads out of Newsweek but make me pay $10.00 a copy and you can keep your magazine.<br><br>Print isn\'t the ideal example here, especially when my advertising is admission rant is more appropriately aimed at television. I don\'t pay to watch House now (other than my cable/satellite subscription which somehow doesn\'t seem the same). If I suddenly had the show blocked out unless I paid $5.95 an episode to watch (or similar), I\'d probably just not watch House. <br><br>The advertising model appears all but irreversible at this point. My argument is that while we can work toward a better model, this seemingly righteous vent we have about content being free is setting us up to be very disappointed.<br><br>Thank you, a lot, for the discourse.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11884389">\
	 <div id="dsq-comment-header-11884389" class="dsq-comment-header">\
	 <cite id="dsq-cite-11884389" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11884389" href="http://www.patrickokeefe.com" target="_blank" rel="nofollow">iFroggy</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11884389" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11884389" class="dsq-comment-message">I agree with the general premise of this post. The way some people think of advertising is alarming. The sense of entitlement some people have is utterly disturbing. Something has to give or a lot of good programming, online publications and communities or services will continue to disappear.<br><br>I always say that, if I like something, I don\'t think "hey, I want the people behind this to struggle for 60 years and then die, penniless!" If someone creates something cool, I want them to be wealthy. That, more than not, means the service will continue and/or they\'ll continue creating. My monetary goal in life, in managing my websites, is not to just get by, or to just pay my bills, it\'s to live independently and, hopefully, grow wealth.<br><br>It\'s like people claiming that 99 cents or $1.29 for an individual song isn\'t a "reasonable" price. Do you know how many people are behind most of the tracks you hear on the radio? Performing artists or groups, producers, engineers, songwriters, assistants. Not even counting labels, the cost of studio time, marketing, styling, distribution costs, the design of that cover for the single and on and on. It\'s amazing.<br><br>Find a new business model, some people say. How many different models are there? You can sell something (like the music industry does), you can have advertisements (like most web properties do) or you can have a subscription model (like some newspapers and publications have done). And, yet, you\'ll find people saying that all three of those are old models. <br><br>Here\'s the issue. Don\'t tell me it\'s a bad model. Give me a new model. If you have a model that you guarantee will pay all my bills right now, I\'m all ears.<br><br>Thanks,<br><br>Patrick</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11885088">\
	 <div id="dsq-comment-header-11885088" class="dsq-comment-header">\
	 <cite id="dsq-cite-11885088" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11885088" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11885088" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11885088" class="dsq-comment-message">Amen, brother O. Give me a new model. Well said.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11885941">\
	 <div id="dsq-comment-header-11885941" class="dsq-comment-header">\
	 <cite id="dsq-cite-11885941" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11885941" href="http://www.patrickokeefe.com" target="_blank" rel="nofollow">iFroggy</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11885941" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11885941" class="dsq-comment-message">Thanks Jason.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11903206">\
	 <div id="dsq-comment-header-11903206" class="dsq-comment-header">\
	 <cite id="dsq-cite-11903206" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11903206" href="http://lmframework.com/blog/about" target="_blank" rel="nofollow">David Semeria</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11903206" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11903206" class="dsq-comment-message">I agree the free economy is unsustainable.<br><br>And here\'s your new <a href=\'http://lmframework.com/blog/2009/06/freemium/\' rel="nofollow">model</a>.<br><br>We\'re working hard to make it happen.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11885284">\
	 <div id="dsq-comment-header-11885284" class="dsq-comment-header">\
	 <cite id="dsq-cite-11885284" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11885284" href="http://thetylerhayes.com" target="_blank" rel="nofollow">Tyler Hayes</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11885284" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11885284" class="dsq-comment-message">There are already 26 comment, so forgive me if I repeat anything.<br><br>Yes, "open" is sustainable. Look at YouTube, Google has said they\'re perfectly find subsidizing it for now; though, eventually it will probably turn into a profitable site in some fashion anyway. But that\'s not really an appropriate example is it?<br><br>I tend to look at the problem this way: it\'s forcing marketers to be more creative & innovative. We don\'t live in the same B&W TV, one-per-household days. Not to mention there has been enough deplorable marketing in the last 50 years that has ruined the public\'s opinion of ads. People hate ads because they\'ve been shown enough that just waste their time. Why do you think people flock to social media so much in general? It lets them cut through the fat. Just because that doesn\'t monetize correctly for you doesn\'t mean there isn\'t a trend there.<br><br>People don\'t necessarily want everything free. They just want to know it\'s worth their while. More salient advertising is just one step in the right direction, and there\'s no doubt that traditional marketing methods just don\'t apply to social marketing (for the most part). As marketers, we can\'t just continue to broadcast, broadcast, broadcast.<br><br>It\'ll be exciting to see how the Economy of Free becomes supported in better ways that start to appropriately grab people\'s attention again. "Freemium" plans may help for some sites, but for the big players like Facebook & Twitter I can\'t see it working.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11886383">\
	 <div id="dsq-comment-header-11886383" class="dsq-comment-header">\
	 <cite id="dsq-cite-11886383" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11886383" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11886383" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11886383" class="dsq-comment-message">I can assure you, Tyler, YouTube makes millions of dollars in advertising revenue and branded channels. To play there as a brand at all is hundreds of thousands of dollars (for video contests, etc.). I will say that while the advertising is less obtrusive, at some point the community will still reject it, if they don\'t already subconsciously. When pre-roll ads came on board, there was sufficient outcry. As those interruptive methods continue to annoy people, there will be resistance. You\'re right in that it may not be the best example, but I think it will be on the other side of the coin at some point. We can\'t just keep throwing ads at people.<br><br>But you\'re also right that the challenge is for creativity and innovation. I hope this means someone will come up with a better solution to our ad/subscription business models soon. Or perhaps just better ad delivery systems.<br><br>Thanks for the feedback.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11886086">\
	 <div id="dsq-comment-header-11886086" class="dsq-comment-header">\
	 <cite id="dsq-cite-11886086" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11886086" href="http://thelostjacket.com" target="_blank" rel="nofollow">Stuart Foster</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11886086" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11886086" class="dsq-comment-message">Free sucks for businesses. You can\'t get around that. If you rely on a free model? God help you. I have no idea why you would ever do that. The newspapers essentially took a shotgun to their head when they went with this model. Online advertising is not a killer way to make money and it never will be.<br><br>It\'s like the Joker said: "If you are good at something, don\'t do it for free."</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11886420">\
	 <div id="dsq-comment-header-11886420" class="dsq-comment-header">\
	 <cite id="dsq-cite-11886420" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11886420" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11886420" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11886420" class="dsq-comment-message">Agreed. I think free can work its way in there in most cases, but you gotta pay da bills, yo.<br><br>Thanks Stuart.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11887413">\
	 <div id="dsq-comment-header-11887413" class="dsq-comment-header">\
	 <cite id="dsq-cite-11887413" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11887413" href="http://jimsuttersblog.blogspot.com/" target="_blank" rel="nofollow">James R Sutter</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11887413" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11887413" class="dsq-comment-message">I do love facebook, twitter, wordpress, blogger, youtube, ustream, joomla, drupal, jotform, animoto and many others.  As a biz to biz communications guy I haven\'t fully opinionated on whether life is easier or harder.  My view is that if you\'ve got a lot of overhead, your standard of life is going to get much tougher because those with the knowledge are going to be running circles around you.  I feel like I\'ve had to jump into the deep end with free and try to figure out how to monetize it as I go. If I helpful my connected community along the way, hopefully they\'ll think of me when they do need some project help or when they just can\'t find the time.<br><br>James R Sutter<br>DVP Multimedia, Ltd.<br>Cincinnati OH</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11911288">\
	 <div id="dsq-comment-header-11911288" class="dsq-comment-header">\
	 <cite id="dsq-cite-11911288" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11911288" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11911288" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11911288" class="dsq-comment-message">Thanks for the thoughts James. Depending upon your niche, just being a good guy can indeed drive business. Network well, know who to trust and do good work. Individually, that works. Good luck!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11895376">\
	 <div id="dsq-comment-header-11895376" class="dsq-comment-header">\
	 <cite id="dsq-cite-11895376" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11895376" href="http://www.prostylus.com/blog" target="_blank" rel="nofollow">prostylus</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11895376" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11895376" class="dsq-comment-message">"...those that think they’ve been getting their television for free all these years are short-sighted, if not ignorant. Your admission charge has been watching the commercials."<br><br>Exactly so. The currency of exchange has always been either money or time, time or money. Someone is always investing one to attract the other.<br><br>The founding principle of FREE puts too much weight on the assumption that spending time (which is, in my opinion, wildly undervalued) will somehow attract money. Creating content or open-source code, for example, will drive online traffic, and that will bring in paying customers... Or so the thinking goes. <br><br>(In Twitter\'s case, the thinking appears to be that spending time - aka VC money - will drive inspiration for a revenue model... eventually.)<br><br>The flaw usually falls somewhere in the conversion between all the traffic you attract and getting someone in the crowd to actually pay for something. But if you build your entire marketing model around FREE, then chances are you\'re attracting a certain type of customer, if you know what I mean.<br><br>I can\'t speak for the open source model. But, in marketing, the FREE movement is sort of invitation marketing run amok. Free content works only if you target and attract customers typically accustomed to pay for services, and you demonstrate there\'s much more valuable content available... for a price.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11911694">\
	 <div id="dsq-comment-header-11911694" class="dsq-comment-header">\
	 <cite id="dsq-cite-11911694" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11911694" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11911694" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11911694" class="dsq-comment-message">Excellent points, sir. Thanks for chiming in. Nothing to disagree with there, really. Thanks.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11896061">\
	 <div id="dsq-comment-header-11896061" class="dsq-comment-header">\
	 <cite id="dsq-cite-11896061" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11896061" href="http://schaefersolutions.blogspot.com/" target="_blank" rel="nofollow">Mark William Schaefer</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11896061" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11896061" class="dsq-comment-message">Thanks for the thought-provoking article, Jason!<br><br>There is no economy of free, of course. The economy is the economy, which is driven by supply and demand. And there is no shortage of a supply of people providing things for free and the demand has risen up to consume it!<br><br>This is not sustainable, but it may not have to be. In the old days, you would create a product around a customer want or need and sell the hell out of it.  Today, a product built around the necessity for "community" have to lose money for months or years before it dominates its space to the extent that it can be monetized. That\'s what Google did and what Twitter is trying to do. <br><br>So there is no "economy of free," but there is certainly a new "strategy of free" that will have to lead to eventual monetization. <br><br>Mark Schaefer<br>@markwschaefer</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11911721">\
	 <div id="dsq-comment-header-11911721" class="dsq-comment-header">\
	 <cite id="dsq-cite-11911721" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11911721" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11911721" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11911721" class="dsq-comment-message">Interesting spin on it Mark. Will have to chew on that. Thanks for the thought starter.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11899068">\
	 <div id="dsq-comment-header-11899068" class="dsq-comment-header">\
	 <cite id="dsq-cite-11899068" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11899068" href="http://socialmediab2b.com" target="_blank" rel="nofollow">KBodnar32</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11899068" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11899068" class="dsq-comment-message">Jason,<br><br>Free is never "free" I am sure your dad has told you that many times. To agree with Patrick "ifroggy" free is about coming up with new business models that don\'t suck like many of the online ad supported ones do today. <br><br>The freemium model though also does the same thing the Internet did when it first started. It makes things more granular. People are tired of paying for stuff they don\'t want. Its not about watching adds on Hulu, it is about canceling your cable because you really only like 2 shows and you are happy to watch them with commercials online instead of paying for all of the other crap you don\'t want. <br><br>Freemium is gives companies the ability to get granular and give people what they really want. Regardless any business including TV that relies solely on advertising as its only revenue stream is eventually doomed to failure.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11911777">\
	 <div id="dsq-comment-header-11911777" class="dsq-comment-header">\
	 <cite id="dsq-cite-11911777" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11911777" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11911777" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11911777" class="dsq-comment-message">More good fodder for thought there Kip. Thanks for that perspective. You\'re right that the Freemium slant allows for granularity. I just wonder how many people will really want to pay for certain shows. Will the variety of cable channels thus implode? Interesting.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11901193">\
	 <div id="dsq-comment-header-11901193" class="dsq-comment-header">\
	 <cite id="dsq-cite-11901193" class="dsq-comment-cite">\
	 <span id="dsq-author-user-11901193">rickg</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11901193" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11901193" class="dsq-comment-message">I\'ll pay attention to Anderson on Free when I can walk in the bookstore and grab his book for free.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11911787">\
	 <div id="dsq-comment-header-11911787" class="dsq-comment-header">\
	 <cite id="dsq-cite-11911787" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11911787" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11911787" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11911787" class="dsq-comment-message">Might be the best comment of them all. Well played, sir.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11904017">\
	 <div id="dsq-comment-header-11904017" class="dsq-comment-header">\
	 <cite id="dsq-cite-11904017" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11904017" href="http://www.ignitingtherevolution.com" target="_blank" rel="nofollow">jer979</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11904017" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11904017" class="dsq-comment-message">Dude!! Love you for your heart. I don\'t necessarily agree with all of your conclusions, but who the hell cares? This is blogging the way it is supposed to be. Opinionated, but backed up. Not afraid to take a stand.  I think your brand is built more by how you say it (in this case) than what you say.  Well done.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11911811">\
	 <div id="dsq-comment-header-11911811" class="dsq-comment-header">\
	 <cite id="dsq-cite-11911811" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11911811" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11911811" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11911811" class="dsq-comment-message">Many thanks, sir. I\'ve been known to stir the pot from time to time. Appreciate the acknowledgment.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11910358">\
	 <div id="dsq-comment-header-11910358" class="dsq-comment-header">\
	 <cite id="dsq-cite-11910358" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11910358" href="http://www.facebook.com/people/Mike-Luoma/691607948" target="_blank" rel="nofollow">Mike Luoma</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11910358" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11910358" class="dsq-comment-message">As a starving creator of novels and comic books and an unemployed radio announcer, the unsustainable nature of the "free" culture is all too apparent to me. Where do folks think the nice pictures, cool music, content in general, comes from? It\'s the old goose/golden egg thing, isn\'t it? The culture has grown so used to getting things for free it\'s become harder and harder to make a living as a creative provider. Crazy.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11911178">\
	 <div id="dsq-comment-header-11911178" class="dsq-comment-header">\
	 <cite id="dsq-cite-11911178" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11911178" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11911178" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11911178" class="dsq-comment-message">I hear you, Mike. I only hope the system finds a way to change before the creatives like you give up. Hang in there, man.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11912869">\
	 <div id="dsq-comment-header-11912869" class="dsq-comment-header">\
	 <cite id="dsq-cite-11912869" class="dsq-comment-cite">\
	 <span id="dsq-author-user-11912869">rickg</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11912869" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11912869" class="dsq-comment-message">Hmm, I have to take back at least part of my criticism of Anderon earlier... <br><br><a href="http://daringfireball.net/linked/2009/06/29/gladwell-free" rel="nofollow">http://daringfireball.net/linked/2009/06/29/gla...</a></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11922794">\
	 <div id="dsq-comment-header-11922794" class="dsq-comment-header">\
	 <cite id="dsq-cite-11922794" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11922794" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11922794" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11922794" class="dsq-comment-message">Why? Read the whole article. Gladwell makes him look kinda short-sighted:<br><br><a href="http://www.newyorker.com/arts/critics/books/2009/07/06/090706crbo_books_gladwell" rel="nofollow">http://www.newyorker.com/arts/critics/books/200...</a></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11917095">\
	 <div id="dsq-comment-header-11917095" class="dsq-comment-header">\
	 <cite id="dsq-cite-11917095" class="dsq-comment-cite">\
	 <span id="dsq-author-user-11917095">ben</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11917095" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11917095" class="dsq-comment-message">I think you have some good points here, however I don\'t completely agree. The next generation of kids is going to be so use to free TV, free music, free everything they will be shocked when they actually have to pay for things. Its troubling. <br><br>I do think that advertising will never go away. Since man has been able to communicate they have been sell/advertising. I think with TV for example traditional commercials will fade away however we will see a Ton of product placements. Its already increasing, ABC\'s Whip Out did it with Ice Age just the other day. Just about every computer used in TV shows now away is positioned well enough that you can clearly see its a mac. <br><br>I think basic things will continue to be free, but advertisers will just become smarter with how they choose to communicate with potential buyers.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11922822">\
	 <div id="dsq-comment-header-11922822" class="dsq-comment-header">\
	 <cite id="dsq-cite-11922822" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11922822" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11922822" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11922822" class="dsq-comment-message">I think things will change, but I don\'t think today\'s kids will get everything handed to them. That\'s the preparation I allude to in the post. We\'re spoiled but we can\'t continue to expect something for nothing. It just won\'t work in the long run.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11922393">\
	 <div id="dsq-comment-header-11922393" class="dsq-comment-header">\
	 <cite id="dsq-cite-11922393" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11922393" href="http://pop-pr.blogspot.com" target="_blank" rel="nofollow">Jeremy Pepper</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11922393" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11922393" class="dsq-comment-message">Great post - you know I deal with this almost 24/7 at work, especially on Twitter.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11922866">\
	 <div id="dsq-comment-header-11922866" class="dsq-comment-header">\
	 <cite id="dsq-cite-11922866" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11922866" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11922866" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11922866" class="dsq-comment-message">I\'m sure. I love the people who say "WiFi should be free everywhere." Well, sir. Who the hell is going to pay the electric bill, the bandwidth charges, the infrastructure upkeep, etc.? <br><br>Go Boingo and be happy. (Shameless plug for ya, JP.)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11923136">\
	 <div id="dsq-comment-header-11923136" class="dsq-comment-header">\
	 <cite id="dsq-cite-11923136" class="dsq-comment-cite">\
	 <a id="dsq-author-user-11923136" href="http://pop-pr.blogspot.com" target="_blank" rel="nofollow">Jeremy Pepper</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11923136" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11923136" class="dsq-comment-message">It\'s those little things that people don\'t think about - like, oh, actually setting it up. :)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11928507">\
	 <div id="dsq-comment-header-11928507" class="dsq-comment-header">\
	 <cite id="dsq-cite-11928507" class="dsq-comment-cite">\
	 <span id="dsq-author-user-11928507">Tommy</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11928507" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11928507" class="dsq-comment-message">You are wrong about the DVR stuff. He did pay the price of admission (the price for cable tv), so they have no right to charge extra. Had it been free over the air, you would have been right.<br><br>Jerico was canceled because Fox don\'t like successful scifi shows, they cancel almost all of them.<br><br>As for <a href="http://Hulu.com" rel="nofollow">Hulu.com</a>, you might be right but I wouldn\'t know since they don\'t allow non us ip address to access their precious movies.<br><br>But we need a new model. Advertising isn\'t going to solve the problem, and it isn\'t appropriate for everything. Micro payments might work if they are simple and hassle free enough to use. I have not seen any such yet.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12049326">\
	 <div id="dsq-comment-header-12049326" class="dsq-comment-header">\
	 <cite id="dsq-cite-12049326" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12049326" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12049326" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12049326" class="dsq-comment-message">Cable TV (or Satellite fees) mostly go to pay for the delivery infrastructure. The advertising still pays for the shows. If you don\'t watch the ads and the brands advertising don\'t see lift from their involvement, the ads go away and the show dies. <br><br>Jerico was canceled because it couldn\'t sell ads to sustain the show and ratings weren\'t good. Fox would love a sci-fi show that had ratings and ad revenues. It\'s short-sighted to think a TV show is canceled for any other reason. TV is a business. You either are profitable or you get canceled. End of story.<br><br>You\'re right. We need a new model, though. I like micropayments in some form, but agree as well there isn\'t a great system out there yet.<br><br>Thanks for chiming in.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-11928659">\
	 <div id="dsq-comment-header-11928659" class="dsq-comment-header">\
	 <cite id="dsq-cite-11928659" class="dsq-comment-cite">\
	 <span id="dsq-author-user-11928659">Simon</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-11928659" class="dsq-comment-body">\
	 <div id="dsq-comment-message-11928659" class="dsq-comment-message">If any of you knew anything about Free, you\'d know that it\'s not advocating a world of gratis stuff, it\'s advocating a world of innovative business built on infinite capacity. So the struggling novelist can use unlimited distribution to find an audience (like Scott Sigler does), TV shows can find waysto monetize through merchandising or premium sales, and so on. This whole ranting article is just expressing fear of change. <br><br>That fear is understandable. Unlimited bandwidth capacity is a game changer for many industries and will possibly up-end them. Maybe TV drama will die. Maybeit will down-scale it\'s glossy production values. Maybe it will evolve. None of this changes the fact that unlimited capacity is here though, it is free, and users respond appropriately to that market value.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12049373">\
	 <div id="dsq-comment-header-12049373" class="dsq-comment-header">\
	 <cite id="dsq-cite-12049373" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12049373" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12049373" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12049373" class="dsq-comment-message">But who is going to pay for the unlimited capacity?</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12006543">\
	 <div id="dsq-comment-header-12006543" class="dsq-comment-header">\
	 <cite id="dsq-cite-12006543" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12006543" href="http://broadcasting-brain.com" target="_blank" rel="nofollow">Mark Dykeman</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12006543" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12006543" class="dsq-comment-message">I\'m a little late to the party, Jason, but, damn, good post.  Someone always pays or else nothing gets made.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12049389">\
	 <div id="dsq-comment-header-12049389" class="dsq-comment-header">\
	 <cite id="dsq-cite-12049389" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12049389" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12049389" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12049389" class="dsq-comment-message">Thanks, Mark. That\'ll be $1.00 (US). Heh.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12020778">\
	 <div id="dsq-comment-header-12020778" class="dsq-comment-header">\
	 <cite id="dsq-cite-12020778" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12020778" href="http://www.onlinepublishingsecret.com/" target="_blank" rel="nofollow">Caren Tanady</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12020778" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12020778" class="dsq-comment-message">thanks for posting such an amazing post..<br>i gain great information <br>thanks a lot, i\'m looking forward to your next post<br><br>Great Day<br><br>Caren Tanady<br><br>Online Publishing Secret</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12049411">\
	 <div id="dsq-comment-header-12049411" class="dsq-comment-header">\
	 <cite id="dsq-cite-12049411" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12049411" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12049411" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12049411" class="dsq-comment-message">Thanks for stopping by Caren.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12044131">\
	 <div id="dsq-comment-header-12044131" class="dsq-comment-header">\
	 <cite id="dsq-cite-12044131" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12044131" href="http://ma.tt/" target="_blank" rel="nofollow">Matt</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12044131" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12044131" class="dsq-comment-message">Open source is actually far more resilient than proprietary software. If I decided to open a bar, the numerous companies and individuals reliant on WordPress could continue the development. This isn\'t theoretical, this is actually how WordPress itself started, as a fork of an existing blogging system whose development had stopped (b2). WordPress code and community will outlive me.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12049487">\
	 <div id="dsq-comment-header-12049487" class="dsq-comment-header">\
	 <cite id="dsq-cite-12049487" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12049487" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12049487" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12049487" class="dsq-comment-message">Honored by the visit Mr. M. I don\'t disagree. The open source portion of my argument is probably the weakest link because it has already been proven, largely by the community you\'ve helped create. But I still think the overall premise of open source is a dangerous row to hoe for startups and technology platforms. It has to be an exceptional product to be free and still sustainable or have the company be profitable as a result of the spinoffs, plugins and more. <br><br>You\'ve set a high standard. I\'m just saying it\'s going to be hard to replicate for most anyone else.<br><br>Consider it a compliment, like the one you\'ve paid me by chiming in. Thank you, sir.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12045818">\
	 <div id="dsq-comment-header-12045818" class="dsq-comment-header">\
	 <cite id="dsq-cite-12045818" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12045818">underscorelive</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12045818" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12045818" class="dsq-comment-message">In the uk we have the bbc, its not paid for by advertising at all, its funded by the public via a tv license fee £144 a year, with all the digital tv out there, sky, virgin media etc there is a greater call for the bbc to be funded by advertising. In the uk its illegal not to have a license even if you don\'t watch the bbc - we basically pay the fee for about 4 or 6 channels. Its annoying because I have hundreds of channels on sky and don\'t really watch the bbc, so would welcome advertising.<br><br>That said the advertising budgets are suffering here in the uk, the credit crunch is not helping and many have turned to online advertising.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12049539">\
	 <div id="dsq-comment-header-12049539" class="dsq-comment-header">\
	 <cite id="dsq-cite-12049539" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12049539" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12049539" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12049539" class="dsq-comment-message">It\'s interesting to see different models and different approaches. It\'s also interesting to see how they evolve (or fail to) over time. Certainly we\'re in for some interesting changes in how broadcast television works around the world. Here\'s hoping you get to keep that £144 soon.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12047471">\
	 <div id="dsq-comment-header-12047471" class="dsq-comment-header">\
	 <cite id="dsq-cite-12047471" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12047471">Carson</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12047471" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12047471" class="dsq-comment-message">I think you went the wrong direction in thinking there is a connection between Free the business model and open source free. People have been doing open source for a long time and most are not doing it for money. That is completely different than VC backed web 2.0 Free where the VCs and others are certainly looking for money. Free as a business model has proven to be bad, just rewind to the late 1990s.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12049630">\
	 <div id="dsq-comment-header-12049630" class="dsq-comment-header">\
	 <cite id="dsq-cite-12049630" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12049630" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12049630" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12049630" class="dsq-comment-message">I don\'t disagree, but think that it\'s wrong not to think that the open source movement has little to do with business, particularly in technology these days. Everyone thinks they can build a web-based platform, give away the main gist of it and become Matt Mullenweg. (Or the Google guys or Zuckerberg.) That\'s a dangerous expectation. <br><br>From a high level perspective, I just think there\'s a whole lot of modeling based on open source platforms going on out there from startups without a whole lot of strategy in how they\'re going to be profitable. All of them seem to think, "Well do this for 18-24 months and Google will buy us." For many, they quickly become rather disappointed in the outcomes.<br><br>But thanks for the push back.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12051316">\
	 <div id="dsq-comment-header-12051316" class="dsq-comment-header">\
	 <cite id="dsq-cite-12051316" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12051316" href="http://biven.org" target="_blank" rel="nofollow">Michael Biven</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12051316" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12051316" class="dsq-comment-message">"If you’re not selling to Google, Yahoo or Microsoft within 18 months, you’re probably toast." <br><br>I think your last reply to Carson cleared up your point in the above comment, but I think not selling to those companies within 18 months as a mark of failure is an absurd idea. If you don\'t currently have or you are on a course to not have a solid product or service that can stand on its own you have bigger problems.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12054540">\
	 <div id="dsq-comment-header-12054540" class="dsq-comment-header">\
	 <cite id="dsq-cite-12054540" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12054540" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12054540" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12054540" class="dsq-comment-message">You\'re right, Michael. I didn\'t mean to infer that not selling to a big company in a short time is failure. Many startups have good products and solid plans with decent marketing and are perfectly successful companies on their own. But I think there are a lot of startups, tools, websites and more out there started by two nimrods with a dream of getting rich who don\'t think the product through, have no solid business plan and know nothing about marketing. There\'s a lot that go by the wayside. Those are holding out the sell to Google dream when they\'d have a hard time signing up users beyond their friends.<br><br>Thanks for the push back though. Good to have folks keeping me honest.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12054209">\
	 <div id="dsq-comment-header-12054209" class="dsq-comment-header">\
	 <cite id="dsq-cite-12054209" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12054209" href="http://www.ioncannon.net/" target="_blank" rel="nofollow">Carson McDonald</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12054209" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12054209" class="dsq-comment-message">I think the movement does have little to do with business actually. I believe the movement itself has everything to do with building tools and sharing information. I think the businesses built on open source tools are fine but that is different than Free services. For example Wozniak was part of the Homebrew computer club, see <a href="http://en.wikipedia.org/wiki/Homebrew_Computer_Club" rel="nofollow">http://en.wikipedia.org/wiki/Homebrew_Computer_...</a> , and took those ideas to build Apple computers. Anyone could have taken that same open source hardware and tweaked the concept a little and done the same but they couldn\'t have given the stuff away for free. I think you are on the right track with Free is stupid as a business model but it isn\'t stupid as a way to create tools for people to use and learn from.<br><br>I think your second thread of thought on how media continues to function without advertisements is more interesting. Don\'t DVRs only represent a fraction of the population watching shows? Couldn\'t it be that it actually weeds out a fraction that isn\'t interested in the advertisements? Then maybe the DVR makers monetize that segment differently. If the networks feel it too much they could play any number of tricks to break the ability for DVRs to record shows and I think some of that has started. It is just an evolution.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12054452">\
	 <div id="dsq-comment-header-12054452" class="dsq-comment-header">\
	 <cite id="dsq-cite-12054452" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12054452" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12054452" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12054452" class="dsq-comment-message">Interesting thoughts, Carson. The networks fighting against DVRs is certainly a plausible thought, though I\'m sure there\'s a connection there (GE owns NBC and makes DVRs, I\'d suspect ... anecdotally, that is. Haven\'t looked it up.) that would flaw the possibility. Still, it certainly would make sense.<br><br>And you\'re probably right about the usage of DVRs. I\'ll go look it up and probably feel like my argument is a little less supported. Heh. Thanks for the continued conversation. Great thoughts.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12078298">\
	 <div id="dsq-comment-header-12078298" class="dsq-comment-header">\
	 <cite id="dsq-cite-12078298" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12078298" href="http://frontofficebox.com" target="_blank" rel="nofollow">stevensreeves</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12078298" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12078298" class="dsq-comment-message">Challenging thoughts Jason.<br><br>Particularly because we\'re on the other side of the thinking.<br><br>It seems a long time ago now we had a conversation about what happens when the cost of (producing) software drops to zero, or close to it.<br><br>The conclusion we came to was people would produce even more software, all of which would need to compete in the world of "Free".<br><br>The good news would be the end of the domination of established vendors.  The bad news being providers would need to find a different way of making money - not from license fees but because people were using their software.<br><br>There\'s no pretense of rocket science here - Google had already started proving the point.  <br><br>Permission to show ads obviously has some value, but it\'s probably limited. There\'s just too much competition for that to work for new entrants.<br><br>We think the answer lies in disintermediation of the major brands and owning mind share.<br><br>Basically users trusts the service provider more than they trust big brands so they\'ll buy through the service provider.<br><br>At this point the problem becomes firstly a) building the relationship through adoption and secondly b) reducing churn by continually finding new ways to add value.<br><br>I\'m guessing you\'ve already figured this out with your new venture and interested to understand your take on the challenges.<br><br>Steve</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12089187">\
	 <div id="dsq-comment-header-12089187" class="dsq-comment-header">\
	 <cite id="dsq-cite-12089187" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12089187">rickg</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12089187" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12089187" class="dsq-comment-message">"It seems a long time ago now we had a conversation about what happens when the cost of (producing) software drops to zero, or close to it."<br><br>You don\'t pay your developers? Or QA? Or provide them with equipment? Yes, all of this is zero if you\'re a volunteer open source project, but if no one ever pays developers how do they eat and pay rent? Do they work other non-dev jobs and develop in off hours? Do they work for a commercial software vendor and do OS stuff in their offhours? In both cases someone else is subsidizing the cost of the open source development then. <br><br>Let\'s get rid of the silly notion that development costs go to zero - they don\'t unless your developers are rich or getting paid in a day job and contributing to your project in off time. The latter case simply means that the cost TO YOU is zero, but unless someone pays them they will not eat. <br><br>And Google has started t prove... what? That they can create software like Gmail and make it free to the end user? Of course they can *because advertisers pay*. Not for Gmail, but for ads. Sans the ad revenue Google gets, Gmail and the other free to the user products would not exist. With zero revenue from any source Google would not exist. Simply because one party doesn\'t pay for something doesn\'t mean it\'s free. <br><br>What you and others sharing your position always ignore is that, while digital distribution is trending to zero and we can model it as an abundance economy, the people behind those digital goods need to get paid somehow because the physical economy... rent, food, transportation, clothing - is NOT free or close to it. The payment can come from the person using the digital good directly, it can come from them indirectly via ads or it can come indirectly from other means (for example selling analytics on top of the user data). But if no one ever gets paid the goods will not be created. Even for people who say "i do this (meaning coding, music, art, etc) as a hobby, in my spare time" are just saying that they get subsidized. That might be via a day job, a spouse who supports them or another method... but if they want to eat and have somewhere to sleep, someone, somewhere has to pay for that.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12312885">\
	 <div id="dsq-comment-header-12312885" class="dsq-comment-header">\
	 <cite id="dsq-cite-12312885" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12312885" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12312885" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12312885" class="dsq-comment-message">Thanks Steve. I see your points and think there is certainly some validity to the service provider argument. But I also see some holes in it, depending upon the verticle. It\'s kind of the retailer-brand relationship. I buy my shoes directly from the manufacturer in most cases. The service provider (store) is seldom involved in my buying decision.<br><br>However, with <a href="http://LifestreamingBackup.com" rel="nofollow">LifestreamingBackup.com</a>, if we were to partner with, say, Google and backup options were part of your Google service, they would be the service provider and we would be the product. That would work, but we would also gladly offer the service outside of that type of arrangement.<br><br>I don\'t see one way or the other winning simply because the world is too diverse in need and preference. Plus, retailers/service provider will always be able to move more product than the company itself.<br><br>Thanks for the thoughts.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12174027">\
	 <div id="dsq-comment-header-12174027" class="dsq-comment-header">\
	 <cite id="dsq-cite-12174027" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12174027" href="http://www.youtube.com/watch?v=tgWg3KXQ1zU" target="_blank" rel="nofollow">Buy Advertising</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12174027" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12174027" class="dsq-comment-message">I can\'t see anyway round the death of the 30 second slot.  But, there is hope for the future of entertainment.  And, that hope lies in brand placement.  It can work.  And, it can be entertaining.  I can prove it.  Just watch my short story at the following web address. <br><br><a href="http://www.youtube.com/watch?v=tgWg3KXQ1zU" rel="nofollow">http://www.youtube.com/watch?v=tgWg3KXQ1zU</a></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12311705">\
	 <div id="dsq-comment-header-12311705" class="dsq-comment-header">\
	 <cite id="dsq-cite-12311705" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12311705" href="http://www.researchgoddess.com/" target="_blank" rel="nofollow">Amybeth Hale</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12311705" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12311705" class="dsq-comment-message">Jason I always love your posts. You make me think about both the good and the bad of social media. We must be careful what we ask for, because when we receive it, it\'s not always as awesome as we hoped for :) Great article!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12312907">\
	 <div id="dsq-comment-header-12312907" class="dsq-comment-header">\
	 <cite id="dsq-cite-12312907" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12312907" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12312907" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12312907" class="dsq-comment-message">Thanks Amybeth. Appreciate you stopping by again.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12311707">\
	 <div id="dsq-comment-header-12311707" class="dsq-comment-header">\
	 <cite id="dsq-cite-12311707" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12311707" href="http://www.facebook.com/MatthewToddNelson" target="_blank" rel="nofollow">Matthew Nelson</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12311707" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12311707" class="dsq-comment-message">Very well written article Jason. As an interactive marketer, web developer, and designer I face these questions regularly from the clients I work with in regard to open source platforms as we build most of our web solutions using the Joomla! CMS platform. But honestly the communities are growing at such a rate and supported so widespread I can\'t realistically see an abrupt end to any of the large platforms out there at the moment (Wordpress, Joomla!, Drupal). <br><br>As for the demise of television advertising, my view on that is that TV will continue to morph into a multimedia platform more like the Internet as time goes by. We are already seeing this with all the OnDemand content available and the opportunity that has afforded marketers with more contextually based television advertising. I wouldn\'t be surprised to one day see television morph into something very similar to Hulu as a whole someday....</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12312995">\
	 <div id="dsq-comment-header-12312995" class="dsq-comment-header">\
	 <cite id="dsq-cite-12312995" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12312995" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12312995" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12312995" class="dsq-comment-message">Good thoughts, Matthew. Thanks for the input. I certainly don\'t see open source going away, just think it\'s a poor business model. I\'m all for free stuff, but if I create something, there\'s value in that and I should be paid for it. Just think it\'s hard for a software company to hold out hopes for acquisition as they way to riches.<br><br>As for advertising ... you\'re probably close to right. It will morph into something ... what I don\'t know. <br><br>Thanks for the thoughts.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12358602">\
	 <div id="dsq-comment-header-12358602" class="dsq-comment-header">\
	 <cite id="dsq-cite-12358602" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12358602">jimsutter</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12358602" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12358602" class="dsq-comment-message">Jason,  I guess you really opened up a can of worms.  Just sat through another Web 2.0 seminar today that said I should seriously move into the free-er and easier Wordpress for most development.  That\'s daunting.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12703715">\
	 <div id="dsq-comment-header-12703715" class="dsq-comment-header">\
	 <cite id="dsq-cite-12703715" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12703715" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12703715" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12703715" class="dsq-comment-message">I wouldn\'t neccessarily disagree, Jim. WordPress is extremely versatile and well supported. As its creator, Matt Mullenweg, indicated above, it will be around long after he\'s gone. The community will support it.<br><br>My argument was not that open source is the wrong idea or is going away. My point is that start ups thinking they can just throw something out there and hope for Google to buy them. It\'s not a smart business approach.<br><br>Don\'t misunderstand. Open Source software is reliable, is stable and is safe. But it helps to know what you\'re getting into and consider all the angles. Worst case scenario, you can go in and change the code in WordPress to suit your needs. It\'s open.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12713206">\
	 <div id="dsq-comment-header-12713206" class="dsq-comment-header">\
	 <cite id="dsq-cite-12713206" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12713206" href="http://jasonkeath.com" target="_blank" rel="nofollow">jakrose</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12713206" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12713206" class="dsq-comment-message">I agree. Wordpress is an amazing piece of software and will be around for a long time, but by itself it is not actually profitable for anyone. Matt was smart to recognize that to build a business on an open source platform, you had to break away from the actual platform. Automattic makes the money by maximizing what Wordpress can do. Anyone can do the same thing and many do.<br><br>Nice thoughts all around Jason.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12702927">\
	 <div id="dsq-comment-header-12702927" class="dsq-comment-header">\
	 <cite id="dsq-cite-12702927" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12702927">BlackRiverBRAT</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12702927" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12702927" class="dsq-comment-message">Interesting and valid points, sir...one thing I\'m wondering, though: might not the t.v. shows in your examples begin to try, oh, I don\'t know, cutting production costs instead of floundering because viewers aren\'t watching the ads?  Perhaps actors and actresses will start getting paid less for memorizing lines.  Perhaps the producers will start finding lucrative alternatives to seeking advertisers, or *gasp* advertisers will start making commercials that don\'t shout, scream, or insult our intelligence, inspiring us to not mind watching them.  Just those two cents\' worth.  :-)<br><br>Kelly in VT</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12703797">\
	 <div id="dsq-comment-header-12703797" class="dsq-comment-header">\
	 <cite id="dsq-cite-12703797" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12703797" href="http://socialmediaexplorer.com" target="_blank" rel="nofollow">JasonFalls</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12703797" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12703797" class="dsq-comment-message">Kelly, all are possible and I\'m sure to some extent, all will have to happen for television to continue to be viable.<br><br>Thanks for the thoughts.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-24364428">\
	 <div id="dsq-comment-header-24364428" class="dsq-comment-header">\
	 <cite id="dsq-cite-24364428" class="dsq-comment-cite">\
	 <span id="dsq-author-user-24364428">frederickdsouza</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-24364428" class="dsq-comment-body">\
	 <div id="dsq-comment-message-24364428" class="dsq-comment-message">my comment is big but in brief. just go to <a href="http://www.justfortheloveofit.org" rel="nofollow">www.justfortheloveofit.org</a> its about living without money and everybody helping each other just for the love of it. One should just have self control  and go for needs only or else learn from the animals who just eat what they need. living for today, or one day at a time. meet me there at ID in forum: goafenny</div>\
	 </div>\
	 </li>\
	 </ul>\
';

(function() {
	
	





Dsq.Debug.profile(function() {
	if(Dsq.jsonData.request.page == 1 && Dsq.jsonData.request.is_initial_load) {
		Dsq.container.innerHTML = Dsq.Templates.header() + Dsq.container.innerHTML + Dsq.Templates.footer();
	}
	Dsq.$(Dsq.curPageId).innerHTML = Dsq.$(Dsq.curPageId).innerHTML.replace(Dsq.COMMENTS_RE, Dsq.CommentsHandler);
}); // Dsq.Debug.Profile

// HACK: Resetting cache because we're done with.
Dsq.Utils.gebiFromElementCollectionCache = null;


	
	
	var dsq_styleEl = document.getElementById(disqus_container_id);
	var dsq_anchorEl = document.getElementsByTagName('a')[0];
	
	Dsq.Thread.fc = Dsq.Utils.getStyle(dsq_styleEl, 'color');
	if(dsq_anchorEl) { Dsq.Thread.ac = Dsq.Utils.getStyle(dsq_anchorEl, 'color'); }
	Dsq.Thread.ff = Dsq.Utils.getStyle(dsq_styleEl, (Dsq.Utils.ie || window.opera ? 'fontFamily' : 'font-family'));
	// For Safari / Opera: strip quotes.
	Dsq.Thread.ff = Dsq.Thread.ff.replace(/['"]/g, '');
	Dsq.Thread.fc = encodeURIComponent(Dsq.Thread.fc);
	Dsq.Thread.ac = encodeURIComponent(Dsq.Thread.ac);
	Dsq.Thread.ff = encodeURIComponent(Dsq.Thread.ff);

	
	
	
	if(Dsq.$(Dsq.Templates.addPostContainer)) {
		// TODO: Check to see if theme uses postmessage.
		if (window.disqus_use_postmessage) {
			Dsq.frames['reply_0'] = new Dsq.ReplyFrame(Dsq.$(Dsq.Templates.textareaContainer));
			Dsq.frames['reply_0'].init(function() {
				// Use fallback iframe
				Dsq.$(Dsq.Templates.addPostContainer).innerHTML = '';
				var theme = (typeof disqus_frame_theme == 'undefined') ? 'default' : disqus_frame_theme;
				Dsq.Iframes.showReplyIframeInContainer(Dsq.$(Dsq.Templates.addPostContainer), null, {theme: theme});
				// if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE(); }
			});
		} else {
			// DEPRECATED
			Dsq.Iframes.showReplyIframeInContainer(Dsq.$('dsq-post-add'));
		}
	}

	
	

	
	if(document.location.hash != '') {
		document.location.hash = document.location.hash.substring(1);
	}

	Dsq.Popup.showCookieMsgs();

	
	if(document.location.search != '' && location.hash != '#disqus_thread') {
		var reply_id = Dsq.Utils.getRequestParams().dsq;
		if(reply_id) { document.location.hash = 'comment-' + reply_id; }
	}

	
	if((typeof OB_Script != 'undefined') && (typeof OB_versionNum != 'undefined')) {
		if(navigator.userAgent.indexOf("Firefox") != -1) {
			if(window.frames['dsq-reply-frame']) {
				window.frames['dsq-reply-frame'].location = Dsq.Urls.REPLY + (new Date()).getTime() + '&f=socialmediaexplorer&t=the_economy_of_free_is_stupid&to_redirect=' + encodeURIComponent(window.location) + '&ifrs=' + encodeURIComponent(disqus_iframe_css);
			}
		}
	}

	if (Dsq.jsonData.integration.theme == 4) {
		if (Dsq.jsonData.realtime_enabled) {
			Dsq.Realtime.initialize();
		}
	}

	



	window.ExecuteWhen = (function () {
	var obj = {}
	
	// Private
	var running = false;
	var timer = null;
	var pending = [];
	var startTimer = function() {
		running = true;
		timer = setInterval(obj.heartBeat, 100);
	};
	var stopTimer = function() {
		running = false;
		clearInterval(timer);
	};
	
	// Public
	obj.add = function (condition, code) {
		pending.push([condition,code]);
		this.heartBeat(); //!
		if (!running) {
			startTimer();
		}
	};
	obj.heartBeat = function() {
		if (!pending.length) {
			stopTimer();
		}
		var newPending = [];
		for (var i=0; i<pending.length; i++) {
			var cond = pending[i][0];
			var code = pending[i][1];
			// FIXME: if cond or code throw an error, they never get removed from pending
			if (cond()){
				code();
			}
			else {
				newPending.push([cond, code]);
			}
		}
		pending = newPending;
	};
	return obj;
})();

// also used in embed_thread.js:
window.fbIsReady = function () {return window.FB && FB.init;};
// NOTE: This script gets executed again without threadEl
//       set when we are loaded again as the fbc_receiver.
//       In this case, we don't need the hidden container.

if(!window.FB || !FB.init) {
	if(window.Dsq && Dsq.container) {
		// container is not present when init.js is loaded from an xd-receiver iframe; in this case,
		// we don't need the FB_HiddenContainer anyway.
		var fbDiv = document.createElement('div');
		fbDiv.id = "FB_HiddenContainer";	// Required or else FeatureLoader will execute a document.write.
		fbDiv.style.position = 'absolute';	// This is intentionally not setting display to none as this breaks
		fbDiv.style.top = '-10000px';		// Flash in Safari.
		fbDiv.style.left = '-10000px';
		fbDiv.style.width = '0px';
		fbDiv.style.height = '0px';
		Dsq.container.appendChild(fbDiv);
	}
	var fbJS = document.createElement('script');
	fbJS.type = "text/javascript";
	fbJS.src = "http://static.ak.connect.facebook.com/js/api_lib/v0.4/FeatureLoader.js.php";
	document.getElementsByTagName('head')[0].appendChild(fbJS);

	ExecuteWhen.add(window.fbIsReady,
		function () {
			// HACK: This is a workaround FBC's single domain limitation by
			//		 allowing sites to create multiple forums with different
			//		 Facebook API keys.  This must be used in conjunction with
			//		 disqus_facebook_forum (see authenticateFacebook).
			var facebook_api_key = '651bec80509ef8c4020847576684b18b';
			if (typeof disqus_facebook_api_key != 'undefined') {
				facebook_api_key = disqus_facebook_api_key;
			}

			FB.init(facebook_api_key, window.facebookXdReceiverPath || null,
				{fetchSignedPublicSessionData: true});
		});
}


	


if(typeof(disqus_callback) == 'function') {
	var callback_params = Dsq.Utils.getRequestParams()['dsq_cbp'] || null;

	// We don't care about any errors in third-party code
	try {
		disqus_callback(callback_params);
	} catch (x) {
		if (typeof(console) != 'undefined' && typeof(console.log) == 'function') {
			// But it would be nice to let developers know about them
			console.log(x);
		}
		// pass
	}

	// HACK: We don't know if the callback wraps our container, which may
	// possibly result in a new DOM element.
	Dsq.container = document.getElementById('dsq-content');
}

// Global event handler for narcissus.
if (Dsq.jsonData.integration.theme == 4) {
	var g = Dsq.Utils.ie ? document : window;
	Dsq.Utils.addEventListener(g, 'keydown', function(event) {
		// Handle "enter" key on input for post box.
		if ((event.keyCode || event.which) == 13) {
			var target = Dsq.Utils.ie ? event.srcElement : event.target;
			// For Safari bug, detect text node.
			if (target.nodeType == 3) {
				target = target.parentNode;
			}

			if (target.nodeName == 'INPUT' &&
				target.parentNode.className == 'dsq-input-wrapper') {
				var postId = Dsq.Utils.extractId(target);
				Dsq.Templates.postComment(postId, this, false);
			}
		}
	});
}

})();




